Monthly Archives

January 2019

A Good Deed Goes a Long Way…

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“Here at KVH Studios, we live and breathe music and audio. It’s what we do every day. So sometimes it can be easy to forget how much impact audio has on someone’s life. A prime example of this happened near the end of 2018…

Part of my job as Head of Music is to keep an eye on the social media channels of our clients and KVH Studios to see if any comments or questions have been posted about the music on our services. One day I came across a message from a customer, Lisa, commenting on the fact that our music wasn’t playing in the store that she had visited with her son Joel, who has autism, and he had a ‘meltdown’. The message went on to read ‘we didn’t realise this was a thing for him until we left the store and he burst into tears, so each week we go in, he asks if it’ll be playing and I pray that it is’.

I’m sure you have seen recent press around autism charities and some retailers organising ‘Quiet Hours’ to aid those with autism. However, this was the first time I’d heard of someone not liking it because it was quiet.

I decided to get it touch with Lisa and it turns out her son is a big fan of the music we broadcast into store, and music in general, especially any tracks that feature on the ‘Now That’s What I Call Music’ compilations. Whilst I was talking to her, she mentioned that it was Joel’s birthday soon. So I had an idea! Why don’t we produce a special show for Joel and send it to him for his birthday. I asked her if Joel had any favourite songs or artists and programmed these into a ‘show’ including dedicated links between tracks presented by one of our on-air DJs.

Everything was produced and sent to Joel via CD for his birthday. A couple of days later I received an email from Lisa saying that he loved the CD and all the music. He had gotten his ‘Now Music’ book out straight away whilst listening. Lisa finished the message by saying that there were some big reactions from Joel when he heard his name and his hometown being mentioned by the presenter.

Audio is extremely powerful in our lives for lots of different individual reasons. It’s important to look beyond the detail and at the bigger picture. At KVH Studios we are very lucky to be able to make personal connections every day through the audio we produce. Thank you Lisa and Joel for sharing your story, we’re very happy to have made you smile!”

Nick Bewes – Head of Music

6 Reasons Music is Key for Gyms

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January – the month of new year’s resolutions and a pact to get fit and healthy! Not many people can imagine working out without some kind of music; whether it’s to entertain or motivate them, it’s an essential component of any gym. That’s why getting the music right is just as important as if it were a high end department store, chilled out bar or family friendly restaurant.

1. Music creates a motivational atmosphere

The right music in gyms has powerful motivational qualities that can help people throughout their workout. This is important for gyms as it creates an appealing atmosphere the moment customers enter the premises and ensures they’re more likely to return. Research conducted in April 2012 amongst 2,000 consumers found that more than half the respondents would visit the gym less frequently if it didn’t play music. If they visit less frequently, they’re less likely to continue their membership!

2. Music and exercise go hand in hand

Music has many benefits for those doing exercise. Gym music distracts people from the physical effort being used, and reduces the feeling of fatigue, allowing gym goers to train harder for longer. High tempo music also increases the heart rate which helps prepare people for exercise, and the rhythms of music help with motor coordination helping people move more fluidly and reduce chance of injury. The biggest benefit of all though is…it makes working out more enjoyable.

3. What type of music should your gym play?

Gyms should be playing high tempo music in the 120 to 140 beats per minute range. Dance music typically fits into this range and is a popular choice because it’s easy to listen to and the focus is on the beats and rhythms so you can easily time your exercise to the beat of the music without getting sidetracked by the lyrics and emotion of a track. Of course other styles work too, from rock to 80’s pop. KVH Studios have a huge database of music allowing gyms to match their music to the customer demographic and footfall at that moment in time.

4. Provides a necessary distraction

Gyms don’t want their customers to feel self-conscious when working out (which if we’re all honest we will have been at least once!) as this will have an negative impact on their experience. Instead, gyms need their customers to feel relaxed and focused on their work out at all times. Workout music helps people get in the zone, so they are less aware of others, and others are less aware of them.

5. No wires, no hassle!

Lots of people use mp3 players or smart phones for their workout music, but in gyms these can sometimes be a bit of distraction, like on a treadmill for example. Or if you’re laid on a bench and you’re lifting weights, the last thing you want to worry about is trapping the headphone wire under you and having the headphones pulled out of your ears! Also, people spend time changing their music, decreasing the time they use a specific machine etc. affecting the flow of the workout.

6. Radio is not the answer!

A gym owner might be tempted to play the radio throughout the gym floor, but it’s definitely not the answer. With radio you have no control over the music that’s played, so you can’t play the perfect music for your customers. There’s also the distraction of the presenters and advertising; we’ve even heard of one gym who inadvertently advertised a competitor’s offer because they had national radio playing! Gyms should have their own dedicated audio service playing music specifically for their customers.

Chat to one of our consultants today on 0113 233 7800 about the right music for your gym chain.


Staff Morale is Key to Your Retail Business

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January can make even the most jovial of us feel a bit lustreless. Christmas is over, the weather is harsh and there’s not much to be excited about. For your workforce, there’s just no room for the January blues. In retail and hospitality environments, your staff are the most important aspect of your brand. It is your staff that have the power to leave a lasting impression on your customers. It is your staff that are the deciding factor in whether a customer has a bad experience or a fantastic one. Keeping your staff motivated is therefore fundamental to your business; if your staff look happy to be there, customers will feel happy being there.

An ideal way to create a positive, inspiring and productive work environment is by playing background music. In a study by PPL and PRS for Music, they discovered 77% of small businesses found music improved the morale in the workplace. High morale leads to greater productivity, making music an effective and beneficial addition to the workplace. Having music on is so important to some firms that 22% said they would rather miss a day’s worth of trade than have no music playing!

The positive impact of music is down to its cognitive and emotive abilities; put simply, the way it makes people feel. 75% of respondents in the study said that having music playing in the background released tension and prevented awkward silences from occurring.

Psychologist, Dr Vicky Williamson, said: “A completely silent work environment can lack stimulation, interest and, for many people, a dynamic and creative source of energy.” She continued, “Music provides an effective and adaptable tool for bringing a sense of pleasure and relaxation to the work environment, thereby promoting a positive attitude, higher job satisfaction and boosting a sense of brand identity and loyalty.”

Music is a great addition to businesses but there are considerations; the music needs to be suitable, and the right licensing needs to be in place. KVH Studios are experts in creating the right music profile to suit your business requirements and your brand, as well as providing you with everything you need to know about music licensing.

Give us a call today on 0113 233 7800 to find out how KVH Studios can help you motivate the staff in your business.


Why Radio Needs to Be Part of Your 2019 Marketing Strategy

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There was a time when advertising was simple; people would stand in the street banging a stick in a bucket shouting ‘apples for sale!’ and it was job done. Then in the 1400’s the printing press was invented and suddenly you could advertise your produce to a much wider audience. Then radio, TV and the internet came along, terms such as ‘guerrilla marketing’, ‘social media’ and ‘brand engagement’ started getting thrown about and it all got a bit less…simple. Here we take a look at why radio needs to be a part of your marketing strategy next year, no matter what new platform appears.

Online and Radio go hand in hand

Over the past decade we’ve been moving towards an increasingly digital world, where more and more brand activity takes place online; for example, searching for brands, ordering products online, viewing videos and even conversing with them. Radio is proven to have increased online searches for particular things after people have heard about them on the air waves, and at any given time a fifth of online users are also listening to the radio too, which shows that the two mediums work in harmony to drive responses.  

Radio maximises awareness

Radio doesn’t just work well alongside digital activity. Studies have been conducted into the effect radio has on TV campaigns, and results show that in terms of awareness, radio has a multiplier effect. One study found that if 10% of a given TV budget is allocated to radio instead, the efficiency of the campaign is increased by 15%. 

Appear everywhere at once

On average, people listen to 14 hours of radio each week and because radio ads are on so frequently, this has the effect of creating a sense of ubiquity for a brand. That is, they appear to be ‘everywhere at once’. A brand that is big on radio can receive a disproportionately large share of mind for itself, which is incredibly valuable in a world where advertisers are competing to get their message heard.

You can’t close your ears

Following on from the last point, this ‘clutter’ of marketing messages has lead to us humans developing a marketing radar, fine tuned to switch us off when we detect we’re being sold to (just think about how often you delete that spam email, throw away leaflets, switch channels during ad breaks, ignore flashing banner ads and so on). But radio is different. Radio actually has the lowest level of ad avoidance, along with cinema, and that’s because people tend to have a favourite station and stick to it. Radio provides good company on journeys, and when people are doing work, and is subsequently seen as a companion, which makes people more willing to listen to any ads.

We hope you found this post useful. If you’re interested in creating your own Radio ad campaign, then get in touch on 0113 233 7800 or email

We have high-quality, purpose-built studios right in the heart of Leeds ready for your next audio project. Our professional team can deliver projects quickly and effectively, whether you’re looking for radio ad production, specialist podcasts, interviews and more.



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