January can make even the most jovial of us feel a bit lustreless. Christmas is over, the weather is harsh and there’s not much to be excited about. For your workforce, there’s just no room for the January blues. In retail and hospitality environments, your staff are the most important aspect of your brand. It is your staff that have the power to leave a lasting impression on your customers. It is your staff that are the deciding factor in whether a customer has a bad experience or a fantastic one. Keeping your staff motivated is therefore fundamental to your business; if your staff look happy to be there, customers will feel happy being there.
An ideal way to create a positive, inspiring and productive work environment is by playing background music. In a study by PPL and PRS for Music, they discovered 77% of small businesses found music improved the morale in the workplace. High morale leads to greater productivity, making music an effective and beneficial addition to the workplace. Having music on is so important to some firms that 22% said they would rather miss a day’s worth of trade than have no music playing!
The positive impact of music is down to its cognitive and emotive abilities; put simply, the way it makes people feel. 75% of respondents in the study said that having music playing in the background released tension and prevented awkward silences from occurring.
Psychologist, Dr Vicky Williamson, said: “A completely silent work environment can lack stimulation, interest and, for many people, a dynamic and creative source of energy.” She continued, “Music provides an effective and adaptable tool for bringing a sense of pleasure and relaxation to the work environment, thereby promoting a positive attitude, higher job satisfaction and boosting a sense of brand identity and loyalty.”
Music is a great addition to businesses but there are considerations; the music needs to be suitable, and the right licensing needs to be in place. KVH Studios are experts in creating the right music profile to suit your business requirements and your brand, as well as providing you with everything you need to know about music licensing.
Give us a call today on 0113 233 7800 to find out how KVH Studios can help you motivate the staff in your business.