January – the month of new year’s resolutions and a pact to get fit and healthy! Not many people can imagine working out without some kind of music; whether it’s to entertain or motivate them, it’s an essential component of any gym. That’s why getting the music right is just as important as if it were a high end department store, chilled out bar or family friendly restaurant.
1. Music creates a motivational atmosphere
The right music in gyms has powerful motivational qualities that can help people throughout their workout. This is important for gyms as it creates an appealing atmosphere the moment customers enter the premises and ensures they’re more likely to return. Research conducted in April 2012 amongst 2,000 consumers found that more than half the respondents would visit the gym less frequently if it didn’t play music. If they visit less frequently, they’re less likely to continue their membership!
2. Music and exercise go hand in hand
Music has many benefits for those doing exercise. Gym music distracts people from the physical effort being used, and reduces the feeling of fatigue, allowing gym goers to train harder for longer. High tempo music also increases the heart rate which helps prepare people for exercise, and the rhythms of music help with motor coordination helping people move more fluidly and reduce chance of injury. The biggest benefit of all though is…it makes working out more enjoyable.
3. What type of music should your gym play?
Gyms should be playing high tempo music in the 120 to 140 beats per minute range. Dance music typically fits into this range and is a popular choice because it’s easy to listen to and the focus is on the beats and rhythms so you can easily time your exercise to the beat of the music without getting sidetracked by the lyrics and emotion of a track. Of course other styles work too, from rock to 80’s pop. KVH Studios have a huge database of music allowing gyms to match their music to the customer demographic and footfall at that moment in time.
4. Provides a necessary distraction
Gyms don’t want their customers to feel self-conscious when working out (which if we’re all honest we will have been at least once!) as this will have an negative impact on their experience. Instead, gyms need their customers to feel relaxed and focused on their work out at all times. Workout music helps people get in the zone, so they are less aware of others, and others are less aware of them.
5. No wires, no hassle!
Lots of people use mp3 players or smart phones for their workout music, but in gyms these can sometimes be a bit of distraction, like on a treadmill for example. Or if you’re laid on a bench and you’re lifting weights, the last thing you want to worry about is trapping the headphone wire under you and having the headphones pulled out of your ears! Also, people spend time changing their music, decreasing the time they use a specific machine etc. affecting the flow of the workout.
6. Radio is not the answer!
A gym owner might be tempted to play the radio throughout the gym floor, but it’s definitely not the answer. With radio you have no control over the music that’s played, so you can’t play the perfect music for your customers. There’s also the distraction of the presenters and advertising; we’ve even heard of one gym who inadvertently advertised a competitor’s offer because they had national radio playing! Gyms should have their own dedicated audio service playing music specifically for their customers.
Chat to one of our consultants today on 0113 233 7800 about the right music for your gym chain.