Monthly Archives

June 2019

Your Quick Guide to Music Licensing for Business

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There are many benefits to playing background music in your business, for both customers and staff alike. However in order to play background music in your business legally you need to pay music licenses. Here’s a quick rundown of everything you need to know about music licenses for business.

Why do I need to pay licenses?

Are you ready for an analogy? If you walked into a sandwich shop, and got the shop assistant to make you a sandwich, you wouldn’t walk out of the shop without paying for it (unless you were a really bad person!). The shop assistant took the time to create that sandwich and they deserve paying for it. Similarly, songwriters and musicians deserve paying for their craft. Music licenses ensure that those within the music industry get paid fairly.

Who do I pay?

There are two main organisations, PRS for Music and PPL. PRS for Music collect money on behalf of the songwriters, composers and publishers, and PPL collect music on behalf of the record companies and performers (the artists themselves). These two businesses have combined to create TheMusicLicence allowing you to legally play music for employees and customers through radio and those songwriters and musicians are paid for their hard work.

How much does it cost?

PRS and PPL work out how much you should be paying based on the audible square footage of your business; that is the size of the area in which music will be heard. A small cafe will obviously pay considerably less than a department store which has dozens of sites. How you use the music will also affect how much you need to pay, for example are you using it for hold music or to broadcast throughout a store or restaurant? PRS and PPL provide bespoke quotes so you pay no more than you need to.

Do I need both licenses?

In most instances yes, as they cover you for copyright music. However, if you choose to play non-copyright music then you only need to pay for a PRS license (as the songwriters and composers still need paying). For example if you choose to play just cover versions of songs then you only require a PRS license. If you use music created by unsigned artists then you don’t require either license.

If you’re looking for a quote, simply get in touch with PRS and PPL via their website https://pplprs.co.uk/.

If you’re looking for a trusted music provider that can supply you with the best background music for your business alongside licensing support, get in touch with KVH Studios on 0113 233 7800. Don’t forget to follow us on twitter @kvhstudios and like us on Facebook and Instagram for more useful hints and tips!

 

 

 

 

KVH Studios Produce New Superdrug Podcast

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The new Superdrug podcast has launched! KVH Studios have worked together with the Superdrug Social and Marketing team, alongside content marketing agency, The River Group, to create and launch an 8-episode series of podcasts hosted by TV and Radio presenter Vick Hope and featuring a whole host of celebrity guests and industry experts.

Released every Sunday for 8 weeks, ‘The Beauty of it all’ takes a backstage look at the beauty industry and the issues facing it, covering topics such as how veganism is transforming the beauty world, the latest trends in skincare, and the influence of drag culture and makeup on the high street.

Provider of Superdrug Live in-store radio, KVH Studios support in this new project by recording, producing and editing all content for the podcast including the main discussion, product-related advertising and creation of the audio logo to give the programme a signature sound.

We also manage the relationship with Acast for the uploading and hosting of the podcasts making it available to listeners across all platforms including iTunes and Spotify, plus management of Acast promotions and reporting of listenership figures.

 

This week saw the launch of episode 1 – How fame changes how you see yourself – where Capital Radio’s Vick chats to Love Island 2018 finalist, Megan Barton-Hanson, and TV psychologist, Honey Langcaster-James, about ex-boyfriends, plastic surgery and how fame can suddenly change perceptions.

Simon Comins, Superdrug Commercial Director, comments, “We are always looking to engage with our customers in new ways, and we’re delighted to be launching our first podcast. The series covers the wider debate that beauty brings, focusing on the issues and trends that our customers are interested in.”

Click to download episode 1 now! 

The Four ‘E’s to Radio Advertising

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Explain
Obviously, the most important aspect to any advert is explanation, but what exactly do you need to remember when informing your customers about an offer or product?

  • Talk about the product or offer in detail, mention the company behind it and highlight any key features, tell the customer how they could use it to their advantage
  • Ensure the customer knows the product’s benefit to them; for anything from a ‘limited time’ discount or new product in a range, people need to know why they should spend their money now
  • Mention the product name at around three times during the advert, this will make sure the customer remembers it and will cause them to think even after the advert is over

Engage
This is almost just as important as explanation, you need to keep the customer’s attention for the whole advert and create desire for the product.

  • Make sure you know the target audience before anything else. Certain types of people may respond negatively, or not at all, to some types of advertising. Everything from the right music to the right age of the voiceover needs to be considered so the right customer can relate.
  • Make the copy interesting – you need to make sure you grab the customer’s attention and prevent them from switching off or losing focus during the advertisement (this is why shorter adverts tend to work better, we usually recommend about 20-30 seconds)
  • Create a sense of urgency; people are always more tempted to spend when there’s a time limit on an offer so make them aware of this

Enhance
Once you have the basics of an advert it’s time to make sure it stands out and sounds interesting, there’s no point in having interesting information and great copy if it doesn’t grab the customer’s attention; here’s some tips on how to make your ad shine…

  • Think about where people are when they hear radio adverts, in a busy supermarket, driving or at work – by using multiple aspects of sound you can take the customer away from their current situation and get them to listen. If you’re selling something sports related – have fans cheering in the background, or for celebrations – the sound of a cork popping. Again, this creates desire for a product by putting the customer in the right environment.
  • Increasing the amount of voiceovers or the type of voice used is also an effective way of grabbing people’s attention, it sounds like a conversation and encourages the customer to want to join in. An interesting voice will keep the customer focused.

Entertain
Ensure your customers are entertained by the advert as this is what will ultimately result in grabbing their attention, keeping it and then creating a result after the ad is over. People want to buy into interesting brands, lifestyles and products, so making sure your advert entertains in the right way will inevitably result in success!

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