The new Superdrug podcast has launched! KVH Studios have worked together with the Superdrug Social and Marketing team, alongside content marketing agency, The River Group, to create and launch an 8-episode series of podcasts hosted by TV and Radio presenter Vick Hope and featuring a whole host of celebrity guests and industry experts.
Released every Sunday for 8 weeks, ‘The Beauty of it all’ takes a backstage look at the beauty industry and the issues facing it, covering topics such as how veganism is transforming the beauty world, the latest trends in skincare, and the influence of drag culture and makeup on the high street.
Provider of Superdrug Live in-store radio, KVH Studios support in this new project by recording, producing and editing all content for the podcast including the main discussion, product-related advertising and creation of the audio logo to give the programme a signature sound.
We also manage the relationship with Acast for the uploading and hosting of the podcasts making it available to listeners across all platforms including iTunes and Spotify, plus management of Acast promotions and reporting of listenership figures.
This week saw the launch of episode 1 – How fame changes how you see yourself – where Capital Radio’s Vick chats to Love Island 2018 finalist, Megan Barton-Hanson, and TV psychologist, Honey Langcaster-James, about ex-boyfriends, plastic surgery and how fame can suddenly change perceptions.
Simon Comins, Superdrug Commercial Director, comments, “We are always looking to engage with our customers in new ways, and we’re delighted to be launching our first podcast. The series covers the wider debate that beauty brings, focusing on the issues and trends that our customers are interested in.”