Monthly Archives

July 2019


By | Uncategorised | No Comments

We are very pleased and proud to announce that we are now providing our audio and visual services to the full Ann Summers estate across the UK, Ireland and Channel Islands.

Ann Summers is a British retailer specialising in sex toys and lingerie. They stand for sexual liberation and female empowerment, and have dominated the market for over 40 years.

The brand approached KVH Studios when looking for a cost-effective dual media solution for their store environment, whilst also looking for a higher level of customer service from their in-store media supplier.

KVH Studios rolled out it’s bespoke audio players to all stores across the estate across a short-period of 3 weeks, alongside visual players to a select number of stores with screens for a digital signage service.

The audio service currently focuses on the music at present with a hand-picked database built to create the sound of the brand in store, day-parted to footfall and customer demographic and adapted with the seasons and key campaigns.

These key campaigns are also delivered visually to the screens in stores, centrally programmed by KVH Studios.

Alongside the content, KVH Studios also manage all maintenance and installations work on the PA systems for the estate.

We’re very excited to be working with this new client and look forward to developing the service as the brand continues to progress.

To find out more about our dual in-store media packages, give us a call today on 0113 233 7800.

The Superdrug Podcast – Series Round-Up

By | Uncategorised | No Comments
(L-R: Joe Muddiman-Senior Account Manager, Vick Hope-TV & Radio Presenter, Claire Martin-Commercial Director & Matt Moore-Audio Producer)


Podcasts are more popular than ever and showing no signs of stopping with nearly 6 million adults now downloading or streaming them each week, rising from 3.2 million in 2013.

With increased audiences comes increased choice of listening. New podcasts are being released on an almost daily basis, with household names and celebrities appearing as guests or even hosts. Even the niche topics, hobbies, or subject matters have a fair representation, so much so that podcasts are now widely considered to be a primary source of news and debate.

At KVH Studios we have plenty of experience with podcasts, from recording, editing and producing content plus creation of bespoke music in our very own in-house audio studios, to management of uploads and promotion across all the top platforms. There’s also an avid listenership and interest across our teams, building our knowledge and understanding further.

Most recently we’ve been working with Superdrug and The River Group to produce an 8 part series entitled ‘The Beauty of it All’; hosted by Vick Hope (Capital FM Breakfast presenter, among many other things). The podcast takes a backstage look at the beauty industry and the issues facing it, with a special topic discussed each week between Vick, celebrity guests and industry experts.

With the first season just finished, here’s a run down of each episode and what you can expect from each;

E01: How Fame Changes How You See Yourself

Vick is joined by Love Island 2018 finalist, Megan Barton-Hanson, and TV psychologist, Honey Langcaster-James, to discuss how fame can suddenly change perceptions – as well as plastic surgery and ex-boyfriends!

E02: Is Vegan Beauty Just A Fad?

With the rise of veganism in beauty we spoke with reality TV star, Lucy Watson, and The Vegan Society press officer, Dominika Piasecka, discussing why they are vegan, if veganism is just a fad – and who’s secret crush is David Attenborough!

E03: The Beauty in Transitioning

Make-up plays a huge role in both transitioning and gender identity, so we invited best-selling author, Juno Dawson, and beauty expert, Joseph Harwood, to discuss their early experiences with make-up, skincare routines, and how Joseph makes ‘the grey area’ as colourful as he can.

E04: The Big Beauty Quake – The Rise of Skincare

Skincare has risen to become the fastest growing sector in the UK health and beauty market, with no signs of stopping, so we spoke to former model and respected blogger, Ruth Crilley, and Harley Street cosmetic dermatologist, Dr Sam Bunting, about all things skincare, including ingredients, affordability, and all the latest trends.

 E05: Look Good, Feel Good – Are Beauty & Wellness Blurring Into One?

Vick spoke with Alice Living, one of the most recognisable figures in the health and fitness world, and body positivity activist Chessie King to discuss all things looking and feeling good, including advocating online transparency, dealing with trolls – and their gym bag beauty essentials!

 E06: Makeup Is Not a Drag – The Influence of Drag Culture on the High Street

With drag culture more popular than ever – thanks to programmes such as Ru Paul’s Drag Race – we speak with one of the show’s stars, Charlie Hides, and make-up legends Sam and Nicola Chapman, better known as Pixiwoo, to understand drag’s influence in modern beauty techniques and trends.

E07: Shades of Beauty – Why Does Beauty Still Struggle With Diversity?

From advertising campaigns to modelling, the beauty industry has struggled to present itself as truly diverse. To examine why, and what can be done, we spoke to beauty editor and journalist Anita Bhagwandas, influencer Charmie Janee, and Kareen Hurley, founder of Choco Modelling Agency. As well as discussing their own experiences with diversity, they also spoke about brand responsibility and what a truly diverse industry could look like.

 E08: Is Botox Bad?

It’s one of the biggest questions asked in beauty; is Botox safe? We spoke with health and beauty journalist, vlogger, and influencer, Nadine Baggott, and television personality and actor Ollie Locke to dispel some of the misconceptions, understand the difference between Botox and fillers, and find about what to ask and consider when thinking about aesthetic treatments.

Hear it for yourself; the whole series is available on iTunes, Spotify, Acast, or wherever you get your podcasts – even smart speaker!

And if you want to find out more about starting your own podcast, give our creative team a call today on 0113 233 7800

IN THE SPOTLIGHT: Toby Huggins – Senior Producer

By | Uncategorised | No Comments

How long have you been at KVH Studios?
Over 17 Years – started on 1st January 2002

What does your job involve?
Producing various types of top notch audio for our In-Store Radio services (ads/interviews/presenter content/features)
Producing In-Store and Commercial Radio ads
Radio Station building and scheduling
Managing studio operations/bookings including voiceover recording sessions, podcasts, interviews, corporate videos, e-learning, on-hold messaging etc
Building relationships with current voiceovers and sourcing new talent

What did you do before you worked at KVH Studios?
Studied Media Technology at the University of Hull for 4 Years

What do you love most about what you do?
Studio recording sessions with voiceovers and celebrities

What’s your favourite memory at KVH Studios?
Sorry, more than one (it has been 17 years!)…
Chasing David Hasselhoff into a car park to record a soundbite
Pranking Andrew “Freddie” Flintoff with Robbie Savage in a fake Conor McGregor interview that ended up on Channel 5 (the best TV channel there is – obvs)
Meeting/interviewing Scary Spice Mel B
Being involved in launching a new live service for Superdrug

How would you describe KVH Studios in 3 words?
Ahead / Innovative / Passionate

If you could pick one, what would be your favourite music track?
‘I Am The Walrus – The Beatles’

What do you like to do when you’re not at KVH Studios?
Watch movies, listen to the radio (Smooth Radio – I’m getting old!), play the piano, swim, spend time with my daughter and chums (not the wife – ha!) and drink Estrella

In-Store Music – Your Colleagues’ Wants vs. The Brand’s Needs

By | Uncategorised | No Comments

When it comes to in-store music, there is a conflict of interest between the retailer and your colleagues. The retailer uses music strategically and expects it to help fulfil business objectives, whereas your colleagues view music simply as a means of getting them through the day. We’ve discussed in previous posts about how valuable your colleagues are to businesses, so it’s important to keep them happy; but how do you manage their expectations of the music while meeting the needs of the business?

Firstly, accept that you can’t please everyone. Music is incredibly personal and the chances of your music profile being exactly what staff would listen to in their spare time is slim to none.

Secondly, be completely open with your colleagues and communicate to them the purposes of the music. A simple conversation explaining how the music has been specially selected because of the atmosphere it creates; and how it’s designed around the customer demographics, can help your colleagues see the bigger picture and understanding the music for what it is, rather than just ‘someone else’s personal choice’.

Thirdly, get them involved! Your colleagues are perfectly positioned to provide valuable insight into customer demographics, how they respond to the music, what works and what doesn’t; helping you to optimise the music profile. You do need to be careful that any feedback isn’t based on personal taste, as this will dilute the music strategy making it less focused and less effective.

Our music profilers are highly experienced in creating music policies for brands, their customers and colleagues, ensuring the right balance and satisfaction across all listeners. To find out more about how KVH Studios can create your bespoke music profile, call us today on 0113 233 7800.

Your Summer Soundtrack from KVH Studios

By | Uncategorised | No Comments

One of the many great things about music is that you can generally find songs to reflect your mood or the time of day or year. Whether it’s love songs for Valentine’s Day, Christmas songs for the festive season and of course, some summer hits when the sun is out and the temperature is hot.

According to data from Pandora’s Music Genome, the overwhelming feeling we want from a summer song or playlist is that it is happy. The data suggests that 35% of lyrics from summer songs have been happy over the last 20 years or so.

With that in mind, the KVH Studios music team have put together a playlist jam-packed full of your favourite Summer songs, guaranteed to give you that happy feeling! Perfect for enjoying whilst you’re out in the sunshine lying by the pool, at your next barbecue with friends or just to make you smile in the office!

To quote the Fresh Prince himself, Will Smith – drums please! Enjoy!

Cookie Settings