Monthly Archives

July 2019

IN THE SPOTLIGHT: Toby Huggins – Senior Producer

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How long have you been at KVH Studios?
Over 17 Years – started on 1st January 2002

What does your job involve?
Producing various types of top notch audio for our In-Store Radio services (ads/interviews/presenter content/features)
Producing In-Store and Commercial Radio ads
Radio Station building and scheduling
Managing studio operations/bookings including voiceover recording sessions, podcasts, interviews, corporate videos, e-learning, on-hold messaging etc
Building relationships with current voiceovers and sourcing new talent

What did you do before you worked at KVH Studios?
Studied Media Technology at the University of Hull for 4 Years

What do you love most about what you do?
Studio recording sessions with voiceovers and celebrities

What’s your favourite memory at KVH Studios?
Sorry, more than one (it has been 17 years!)…
Chasing David Hasselhoff into a car park to record a soundbite
Pranking Andrew “Freddie” Flintoff with Robbie Savage in a fake Conor McGregor interview that ended up on Channel 5 (the best TV channel there is – obvs)
Meeting/interviewing Scary Spice Mel B
Being involved in launching a new live service for Superdrug

How would you describe KVH Studios in 3 words?
Ahead / Innovative / Passionate

If you could pick one, what would be your favourite music track?
‘I Am The Walrus – The Beatles’

What do you like to do when you’re not at KVH Studios?
Watch movies, listen to the radio (Smooth Radio – I’m getting old!), play the piano, swim, spend time with my daughter and chums (not the wife – ha!) and drink Estrella

In-Store Music – Your Colleagues’ Wants vs. The Brand’s Needs

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When it comes to in-store music, there is a conflict of interest between the retailer and your colleagues. The retailer uses music strategically and expects it to help fulfil business objectives, whereas your colleagues view music simply as a means of getting them through the day. We’ve discussed in previous posts about how valuable your colleagues are to businesses, so it’s important to keep them happy; but how do you manage their expectations of the music while meeting the needs of the business?

Firstly, accept that you can’t please everyone. Music is incredibly personal and the chances of your music profile being exactly what staff would listen to in their spare time is slim to none.

Secondly, be completely open with your colleagues and communicate to them the purposes of the music. A simple conversation explaining how the music has been specially selected because of the atmosphere it creates; and how it’s designed around the customer demographics, can help your colleagues see the bigger picture and understanding the music for what it is, rather than just ‘someone else’s personal choice’.

Thirdly, get them involved! Your colleagues are perfectly positioned to provide valuable insight into customer demographics, how they respond to the music, what works and what doesn’t; helping you to optimise the music profile. You do need to be careful that any feedback isn’t based on personal taste, as this will dilute the music strategy making it less focused and less effective.

Our music profilers are highly experienced in creating music policies for brands, their customers and colleagues, ensuring the right balance and satisfaction across all listeners. To find out more about how KVH Studios can create your bespoke music profile, call us today on 0113 233 7800.

Your Summer Soundtrack from KVH Studios

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One of the many great things about music is that you can generally find songs to reflect your mood or the time of day or year. Whether it’s love songs for Valentine’s Day, Christmas songs for the festive season and of course, some summer hits when the sun is out and the temperature is hot.

According to data from Pandora’s Music Genome, the overwhelming feeling we want from a summer song or playlist is that it is happy. The data suggests that 35% of lyrics from summer songs have been happy over the last 20 years or so.

With that in mind, the KVH Studios music team have put together a playlist jam-packed full of your favourite Summer songs, guaranteed to give you that happy feeling! Perfect for enjoying whilst you’re out in the sunshine lying by the pool, at your next barbecue with friends or just to make you smile in the office!

To quote the Fresh Prince himself, Will Smith – drums please! Enjoy!