The Superdrug Podcast – Series Round-Up

By 24th July 2019Uncategorised
(L-R: Joe Muddiman-Senior Account Manager, Vick Hope-TV & Radio Presenter, Claire Martin-Commercial Director & Matt Moore-Audio Producer)


Podcasts are more popular than ever and showing no signs of stopping with nearly 6 million adults now downloading or streaming them each week, rising from 3.2 million in 2013.

With increased audiences comes increased choice of listening. New podcasts are being released on an almost daily basis, with household names and celebrities appearing as guests or even hosts. Even the niche topics, hobbies, or subject matters have a fair representation, so much so that podcasts are now widely considered to be a primary source of news and debate.

At KVH Studios we have plenty of experience with podcasts, from recording, editing and producing content plus creation of bespoke music in our very own in-house audio studios, to management of uploads and promotion across all the top platforms. There’s also an avid listenership and interest across our teams, building our knowledge and understanding further.

Most recently we’ve been working with Superdrug and The River Group to produce an 8 part series entitled ‘The Beauty of it All’; hosted by Vick Hope (Capital FM Breakfast presenter, among many other things). The podcast takes a backstage look at the beauty industry and the issues facing it, with a special topic discussed each week between Vick, celebrity guests and industry experts.

With the first season just finished, here’s a run down of each episode and what you can expect from each;

E01: How Fame Changes How You See Yourself

Vick is joined by Love Island 2018 finalist, Megan Barton-Hanson, and TV psychologist, Honey Langcaster-James, to discuss how fame can suddenly change perceptions – as well as plastic surgery and ex-boyfriends!

E02: Is Vegan Beauty Just A Fad?

With the rise of veganism in beauty we spoke with reality TV star, Lucy Watson, and The Vegan Society press officer, Dominika Piasecka, discussing why they are vegan, if veganism is just a fad – and who’s secret crush is David Attenborough!

E03: The Beauty in Transitioning

Make-up plays a huge role in both transitioning and gender identity, so we invited best-selling author, Juno Dawson, and beauty expert, Joseph Harwood, to discuss their early experiences with make-up, skincare routines, and how Joseph makes ‘the grey area’ as colourful as he can.

E04: The Big Beauty Quake – The Rise of Skincare

Skincare has risen to become the fastest growing sector in the UK health and beauty market, with no signs of stopping, so we spoke to former model and respected blogger, Ruth Crilley, and Harley Street cosmetic dermatologist, Dr Sam Bunting, about all things skincare, including ingredients, affordability, and all the latest trends.

 E05: Look Good, Feel Good – Are Beauty & Wellness Blurring Into One?

Vick spoke with Alice Living, one of the most recognisable figures in the health and fitness world, and body positivity activist Chessie King to discuss all things looking and feeling good, including advocating online transparency, dealing with trolls – and their gym bag beauty essentials!

 E06: Makeup Is Not a Drag – The Influence of Drag Culture on the High Street

With drag culture more popular than ever – thanks to programmes such as Ru Paul’s Drag Race – we speak with one of the show’s stars, Charlie Hides, and make-up legends Sam and Nicola Chapman, better known as Pixiwoo, to understand drag’s influence in modern beauty techniques and trends.

E07: Shades of Beauty – Why Does Beauty Still Struggle With Diversity?

From advertising campaigns to modelling, the beauty industry has struggled to present itself as truly diverse. To examine why, and what can be done, we spoke to beauty editor and journalist Anita Bhagwandas, influencer Charmie Janee, and Kareen Hurley, founder of Choco Modelling Agency. As well as discussing their own experiences with diversity, they also spoke about brand responsibility and what a truly diverse industry could look like.

 E08: Is Botox Bad?

It’s one of the biggest questions asked in beauty; is Botox safe? We spoke with health and beauty journalist, vlogger, and influencer, Nadine Baggott, and television personality and actor Ollie Locke to dispel some of the misconceptions, understand the difference between Botox and fillers, and find about what to ask and consider when thinking about aesthetic treatments.

Hear it for yourself; the whole series is available on iTunes, Spotify, Acast, or wherever you get your podcasts – even smart speaker!

And if you want to find out more about starting your own podcast, give our creative team a call today on 0113 233 7800

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