Monthly Archives

August 2019

The Rise of Digital Signage

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Advertising has been defined as one of the most powerful, persuasive and manipulative tools, helping to influence both spending habits and shape society.

With the retail sector moving at an incredibly fast pace and technology continuing to evolve, marketing gurus are always on the lookout for innovative ways to attract the eye of the consumer.

One of the most popular methods of recent times is digital signage. You may have noticed that an increasing number of businesses from banks, gyms, shopping centres, sports stadiums, universities, airports and even convenience stores are taking advantage of this exciting advertising platform.

With such a varied amount of industries getting involved, it’s clear to see that it plays a pivotal role in improving the customer experience and journey.

But what are some of the main advantages of advertising in this way?

Connecting your brand with your audience

First impressions mean a lot in business and it’s important to remember, you don’t get a second chance to make one.

Digital advertising offers tactical, real-time, responsive campaigns which can instantly attract your customer demographic and allow them to connect with content on a deeper level. So much so, that 84% of UK retailers regard digital signage as an opportunity to raise brand awareness.*

As well as this, it helps to advertise products in line with other media such as radio, leaflets and POS, therefore ensuring promotions are consistent across a variety of platforms. In other words, the consumer is hearing and seeing the same promotion whilst in-store. This combination of sight and sound means that customers are offered a call to action, using more than one sense which really helps to bring a brand to life in a way that POS can’t.

The benefits of digital signage aren’t just limited to the in-store experience either. Displays can also be used to attract attention from those passing by the store and therefore increase traffic into the store.

Screens help to provide a visual stimulus by enhancing the in-store experience and atmosphere. They’re visually dynamic and customers will perceive the brand to be just as innovative as well as ‘with the times’.

Reducing waste and operating costs

As the importance in the awareness of climate change continues to grow, sustainable forms of advertising, such as digital, means that we are making a conscious effort to move away from obsolete methods which need replacing when no longer relevant. It’s very simple for a designer to alter a file and upload it quickly, meaning no paper waste.

Not only do screens allow businesses to only show content which is relevant but they also give more control tailoring certain campaigns to certain stores, which is indicative of the environment. A growing number of companies are beginning to recognise the important of this and the sooner we act on this together, the better.

It’s hassle-free and easy to set up

KVH Studios have utilised and worked in development with a new platform allowing for new benefits and opportunities when it comes to media screen provision.

Firstly, the equipment is small and compact, more cost effective, robust and expandable.

The software is accessible by the client as well as the supplier, its fresh and updated regularly and you can log in and access from any location. The service can also features regular news updates, weather reports, the time and date as well as specific branding.

With 25 years in the industry, KVH Studios also provide a quick and hassle-free installation process offering a variety of different kit options to suit the needs of your business.

And most importantly..

Digital advertising helps to increase sales

Customers are creatures of habit and often buy the same items on each visit. Media screen advertising helps to break that cycle.

Additional revenue can be earned by educating customers about what options are available in-store, including any current promotions that are running. It’s a great way to upsell on particular items or even let the customer know what else they can find in-store.

It is also very likely to increase the amount of impulse buys in-store too which is ultimately what every business owner wants. Talk Retail explain that ‘digital signage can increase the chance of an impulse purchase between 18% and 20%’. An extremely impressive statistic.

For more information on media screen advertising and how this can help your business and improve the customer journey, call one of the team on 0113 233 7800 or email us on info@kvhstudios.com

Sources: *massmediaadvertising.co.uk
festival

Festival Season is Coming To An End…

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It’s nearly time to put the tent away for another year as the festival season draws to a close with Reading/Leeds over the Bank Holiday weekend. Here are KVH Studios, Head of Music, Nick Bewes, gives us the rundown of all the action in our home of Leeds…

Friday

The Main stage is headlined by Foo Fighters, where the nicest man in rock music, Dave Grohl, and his mates will no doubt put on a great show.

Before we get there though, over on the BBC Introducing Stage earlier in the day are the wonderful TalkBoy who will be playing a hometown show and are well worth checking out.

Other highlights for Friday include BBC Radio 1Xtra stage playing host to the brilliant Not3s, Enter Shikari have just released the cracking new single Stop The Clocks and will be playing the Main Stage & The Pit/The Lock Up stage, while the wonderful Sundara Karma will entertain the crowds at the BBC Radio 1 stage.

When We Land is the excellent debut album by Anteros released earlier this year and they will be on the Festival Republic stage today.

Saturday

Marsicans are a young indie band from Leeds whose have a driving, harmony-laden sound and exciting live shows. Catch them on the BBC Introducing Stage early doors today.

George Ezra’s little brother, Ten Tonnes is on the Festival Republic stage, while Bowling for Soup headline The Pit/The Lock Up stage and the superb Becky Hill is on the Radio One Dance stage. Clairo, who has just released her debut album Immunity and getting good reviews, is also well worth checking out on the BBC Radio Stage.

And finally, Saturday ends with the awesome The 1975 headlining the Main Stage. Their live shows and videos have been amazing recently, visually spectacular. I wonder what they have planned for the Leeds Festival?

Sunday

The final day of the festival and the BBC Radio 1 stage is the place to be today. Pip Blom, Slowthai and King Princess have been getting lots of positive reviews for their music this year. Then there’s the more well-known Mabel, PVRIS and Stefflon Don, while headliner Mura Masa has been a KVH Studios favourite for a good few years and continues to produce amazing music.

Another artist, who we have been a big fan of here at KVH Studios, is the superb The Japanese House. We first played Amber Bain back in 2015 and this year, her music continues to evolve and get better. She’s playing The Festival Republic stage.

And finally, on the Main Stage, one of the musical stars of 2019. She’s had one of THE songs of the year, released a great album and her live shows get rave reviews. Although Post Malone and Twenty One Pilots are the headliners today, I think Billie Eilish will be the one to watch.

Full details of the line up for each stage can be found here https://www.leedsfestival.com/lineup#stages.

Enjoy the show!

 

 

IN THE SPOTLIGHT: Steven Marshment – Account Executive

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How long have you been at KVH Studios?
I’ve been at KVH Studios since September 2018. The months are really flying by. Which must be a good sign! I feel very fortunate to work in such an exciting environment where no day is ever the same.

What does your job involve?
My role requires me to manage some high-level client accounts. I’m able to participate in all aspects of the accounts such as script writing, new feature developments, regular client meetings and proposals. I ensure all client expectations are met to a high standard whilst developing some key relationships.

What did you do before you worked at KVH Studios?
I worked in the leisure industry. Health and Fitness is a big part of my life, I try to eat well and hit the gym most days of the week.

What do you love most about what you do?
I think my favourite part of the role is the script writing sides of things. I love being creative and coming up with some interesting ideas to promote products on the radio. It always makes me feel proud to hear what I’ve written come to life.

What’s your favourite memory at KVH Studios?
In the short space of time I’ve been here, lots has happened and we’ve achieved so much as a team. Collectively I think bringing on-board Superdrug as a client is something I feel proud to be part of, but individually I am proud of the developments I have made on my own accounts, such as how they now sound and the direction they’re going in. I am looking forward to seeing how they continue to grow.
(The funniest moment was borrowing presenter Steven Mulhern’s iron whilst getting ready for a client’s Retail Awards Dinner!)

How would you describe KVH Studios in 3 words?
Successful, Different, Challenging

If you could pick one, what would be your favourite music track?
This is a really difficult question to answer and near on impossible to pick just one song. This can change daily and depends on my mood. I have a very eclectic music taste, liking everything from House music to stuff from the 60’s. But I love that feeling of hearing a song and it gives me that nostalgic feeling, reminding me of a memory, person, time or place.

What do you like to do when you’re not at KVH Studios?
I’m most happy when spending time with my friends, family or with my beautiful girlfriend Megan.
I also love watching Leeds United, if they’re doing well I’m usually happy.

Is the Music in your Gym Pulling its Weight?

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Is the music you play in your gyms working hard to motivate your members and staff?

Ready for some stats?

  • The average target heart rate zone during exercise is determined by a percentage of our maximum heart rate.
  • For an average 20-year-old, this maximum rate is 200 beats per minute. This means that the target heart rate zone for 50-85% capacity during a workout would be 100 to 170 beats per minute.
  • For decades, music producers and composers have been taking advantage of the fact that our heart rate is elevated when we’re excited, happy or active. There’s no coincidence that your favourite Hollywood action movie has upbeat music during the intense scenes.
  • In the fitness context, upbeat music is key to staying motivated during a workout so it’s easy to see why modern dance music tends to be centred around 120bpm. The beats tend to have a consistent rhythmic (or even ‘thumping’) feel as this helps to subconsciously draw the listener’s focus to the rate of their heartbeat

So, have you or your supplier considered this when choosing the music for your gyms?

The KVH Studios music team are specialists in profiling music for different environments, and when it comes to the gym environment there’s a great deal of science behind it to ensure your visitors remain motivated and enjoy their workout, thus ensuring they remain a member!

Not only that, but the music needs to represent your personality as a brand and reflect your customer base at different times of the day/week/year. What does your brand SOUND like? What and when should certain music styles be programmed? Don’t worry, we can help you with that!

Our specialist team of audio producers and account managers are highly skilled in giving brands a sound. And it’s not just about music; your service can include branding idents, advertising, presenter content and much more…the possibilities with audio are endless.

Fancy a chat about how we can help? Every brand is different and that’s why we do things bespoke. Discuss your business with our creative consultants today and we will help you improve your members’ gym experience!

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