Advertising has been defined as one of the most powerful, persuasive and manipulative tools, helping to influence both spending habits and shape society.
With the retail sector moving at an incredibly fast pace and technology continuing to evolve, marketing gurus are always on the lookout for innovative ways to attract the eye of the consumer.
One of the most popular methods of recent times is digital signage. You may have noticed that an increasing number of businesses from banks, gyms, shopping centres, sports stadiums, universities, airports and even convenience stores are taking advantage of this exciting advertising platform.
With such a varied amount of industries getting involved, it’s clear to see that it plays a pivotal role in improving the customer experience and journey.
But what are some of the main advantages of advertising in this way?
Connecting your brand with your audience
First impressions mean a lot in business and it’s important to remember, you don’t get a second chance to make one.
Digital advertising offers tactical, real-time, responsive campaigns which can instantly attract your customer demographic and allow them to connect with content on a deeper level. So much so, that 84% of UK retailers regard digital signage as an opportunity to raise brand awareness.*
As well as this, it helps to advertise products in line with other media such as radio, leaflets and POS, therefore ensuring promotions are consistent across a variety of platforms. In other words, the consumer is hearing and seeing the same promotion whilst in-store. This combination of sight and sound means that customers are offered a call to action, using more than one sense which really helps to bring a brand to life in a way that POS can’t.
The benefits of digital signage aren’t just limited to the in-store experience either. Displays can also be used to attract attention from those passing by the store and therefore increase traffic into the store.
Screens help to provide a visual stimulus by enhancing the in-store experience and atmosphere. They’re visually dynamic and customers will perceive the brand to be just as innovative as well as ‘with the times’.
Reducing waste and operating costs
As the importance in the awareness of climate change continues to grow, sustainable forms of advertising, such as digital, means that we are making a conscious effort to move away from obsolete methods which need replacing when no longer relevant. It’s very simple for a designer to alter a file and upload it quickly, meaning no paper waste.
Not only do screens allow businesses to only show content which is relevant but they also give more control tailoring certain campaigns to certain stores, which is indicative of the environment. A growing number of companies are beginning to recognise the important of this and the sooner we act on this together, the better.
It’s hassle-free and easy to set up
KVH Studios have utilised and worked in development with a new platform allowing for new benefits and opportunities when it comes to media screen provision.
Firstly, the equipment is small and compact, more cost effective, robust and expandable.
The software is accessible by the client as well as the supplier, its fresh and updated regularly and you can log in and access from any location. The service can also features regular news updates, weather reports, the time and date as well as specific branding.
With 25 years in the industry, KVH Studios also provide a quick and hassle-free installation process offering a variety of different kit options to suit the needs of your business.
And most importantly..
Digital advertising helps to increase sales
Customers are creatures of habit and often buy the same items on each visit. Media screen advertising helps to break that cycle.
Additional revenue can be earned by educating customers about what options are available in-store, including any current promotions that are running. It’s a great way to upsell on particular items or even let the customer know what else they can find in-store.
It is also very likely to increase the amount of impulse buys in-store too which is ultimately what every business owner wants. Talk Retail explain that ‘digital signage can increase the chance of an impulse purchase between 18% and 20%’. An extremely impressive statistic.
For more information on media screen advertising and how this can help your business and improve the customer journey, call one of the team on 0113 233 7800 or email us on firstname.lastname@example.org