Monthly Archives

August 2019

IN THE SPOTLIGHT: Steven Marshment – Account Executive

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How long have you been at KVH Studios?
I’ve been at KVH Studios since September 2018. The months are really flying by. Which must be a good sign! I feel very fortunate to work in such an exciting environment where no day is ever the same.

What does your job involve?
My role requires me to manage some high-level client accounts. I’m able to participate in all aspects of the accounts such as script writing, new feature developments, regular client meetings and proposals. I ensure all client expectations are met to a high standard whilst developing some key relationships.

What did you do before you worked at KVH Studios?
I worked in the leisure industry. Health and Fitness is a big part of my life, I try to eat well and hit the gym most days of the week.

What do you love most about what you do?
I think my favourite part of the role is the script writing sides of things. I love being creative and coming up with some interesting ideas to promote products on the radio. It always makes me feel proud to hear what I’ve written come to life.

What’s your favourite memory at KVH Studios?
In the short space of time I’ve been here, lots has happened and we’ve achieved so much as a team. Collectively I think bringing on-board Superdrug as a client is something I feel proud to be part of, but individually I am proud of the developments I have made on my own accounts, such as how they now sound and the direction they’re going in. I am looking forward to seeing how they continue to grow.
(The funniest moment was borrowing presenter Steven Mulhern’s iron whilst getting ready for a client’s Retail Awards Dinner!)

How would you describe KVH Studios in 3 words?
Successful, Different, Challenging

If you could pick one, what would be your favourite music track?
This is a really difficult question to answer and near on impossible to pick just one song. This can change daily and depends on my mood. I have a very eclectic music taste, liking everything from House music to stuff from the 60’s. But I love that feeling of hearing a song and it gives me that nostalgic feeling, reminding me of a memory, person, time or place.

What do you like to do when you’re not at KVH Studios?
I’m most happy when spending time with my friends, family or with my beautiful girlfriend Megan.
I also love watching Leeds United, if they’re doing well I’m usually happy.

Is the Music in your Gym Pulling its Weight?

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Is the music you play in your gyms working hard to motivate your members and staff?

Ready for some stats?

  • The average target heart rate zone during exercise is determined by a percentage of our maximum heart rate.
  • For an average 20-year-old, this maximum rate is 200 beats per minute. This means that the target heart rate zone for 50-85% capacity during a workout would be 100 to 170 beats per minute.
  • For decades, music producers and composers have been taking advantage of the fact that our heart rate is elevated when we’re excited, happy or active. There’s no coincidence that your favourite Hollywood action movie has upbeat music during the intense scenes.
  • In the fitness context, upbeat music is key to staying motivated during a workout so it’s easy to see why modern dance music tends to be centred around 120bpm. The beats tend to have a consistent rhythmic (or even ‘thumping’) feel as this helps to subconsciously draw the listener’s focus to the rate of their heartbeat

So, have you or your supplier considered this when choosing the music for your gyms?

The KVH Studios music team are specialists in profiling music for different environments, and when it comes to the gym environment there’s a great deal of science behind it to ensure your visitors remain motivated and enjoy their workout, thus ensuring they remain a member!

Not only that, but the music needs to represent your personality as a brand and reflect your customer base at different times of the day/week/year. What does your brand SOUND like? What and when should certain music styles be programmed? Don’t worry, we can help you with that!

Our specialist team of audio producers and account managers are highly skilled in giving brands a sound. And it’s not just about music; your service can include branding idents, advertising, presenter content and much more…the possibilities with audio are endless.

Fancy a chat about how we can help? Every brand is different and that’s why we do things bespoke. Discuss your business with our creative consultants today and we will help you improve your members’ gym experience!