Monthly Archives

October 2019

Halloween music

Your Spooky Halloween Music Playlist!

By | Halloween, Music, Music producer | No Comments

There’s a chill in the air, you hear a creak on the stairs, there’s a bump on the floor upstairs… Outside, the clouds clear and there’s a full moon. What’s that? Is that a wolf howling? It’s that time of year when one quarter of all the candy sold annually in the U.S. is purchased. Yes, it’s Halloween! So we’ve dug out our favourite Halloween music

Hopefully you don’t suffer from Samhainophobia (the fear of Halloween) and you’ll enjoy our Spooky Halloween playlist made up of 31 spine-chilling, magical tracks…

 

NEW MUSIC THIS MONTH: October 2019

By | In store radio, Music, Music producer | No Comments

Welcome back to our NEW MUSIC THIS MONTH blog post where each month we look back at some of the new tracks that have been added to the KVH Studios playlists. Every week we receive an abundance of new music releases from record labels, PR firms and pluggers, all after a spot on our lists. Some will succeed, some won’t! Let’s check out some of the highlights from the last 4 weeks…

If you pushed us to pick our favourite new track that has been added, it would be ‘Early’, which is the latest from Joy Crookes featuring Jafaris. Joy has been earning great reviews with her music this year, and on this evidence, will be one to watch in 2020.

Someone returning to the charts recently with the most mainstream track he’s released is Harry Styles. ‘Lights Up’ is a great pop song and shows a change in direction from his debut album a couple of years ago.

Another new name for you is Celeste. Her latest single ‘Strange’ stands out from the crowd because of its simplicity, her amazing voice, piano and strings. Lovely!

Now something completely different from Celeste, the return to form of The Darkness! I kid you not. Their sixth album ‘Easter is Canceled’ has just been released and it’s a belter. ‘Heart Explodes’ is the latest single from it and it might be the best song they have released since ‘I Believe in a Thing Called Love’.

‘Classical Garage’ by DJ Spoony and friends is an album that we’ve looking forward to hearing. And it doesn’t disappoint. Some great tracks given a new lease of life, none more so than ‘Flowers’, originally by Sweet Female Attitude, now sounding fresh again with perfect vocal from the reunited original line up of Sugababes.

Until next month, keep listening!

Podcasts

The Advantages of Podcasts for Your Business

By | Audio Production, Podcasts, Radio Advertising, Studio Hire | No Comments

“Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations or real-life demonstrations” – Nicole D’Angelo, Associate Editor with Skyword

In recent years, the popularity of podcasts has continued to grow, attracting millions of listeners worldwide. The great thing is, podcasts are diverse and can be accessed ever so easily. From your morning commute to work or even for that extra bit of inspiration and motivation in the gym, there is so much opportunity to listen.

It’s also clear to see why so many businesses are jumping on the bandwagon and sharing in the mediums ever-growing success, by including it in their marketing strategies.

Described by some as a converged medium (bringing together audio and the web), podcasts can impact a business in a variety of positive ways, but what are some of these advantages?

Growth

According to apple iTunes, there are currently over 700,000 podcasts covering a wide and varied range of topics with the most popular achieving up to 30 million downloads. The number of listeners in the UK has also doubled in the last 5 years from 3.2m (7% of adults 15+) in 2013 to 5.9m (11%) in 2018. * (Ofcom). These stats speak volumes.

Businesses using podcasts are able to reach new and existing audiences by helping build a familiarity between the client and the company. Once people start to show interest, the power of ‘word of mouth’ plays a pivotal role in helping them grow. According to business author Robert Gerrish “You just need one person to listen, get your message and pass it on to someone else, and you’ve doubled your audience”.

Accessibility

In a world where we demand easily accessible, quick-fire information, podcasts suit the needs of an environment where people are constantly on the go. Most adults in the country are never seen without their smart phones either. In fact it’s hard to remember a time when we didn’t depend so much on them. This is a huge benefit as this means podcasts come readily available, right there in the palm of our hands.

Through podcast specific apps on our smart phones, it allows for an easily accessible download as well as an option to store for later. You can also ‘subscribe’ to favourites, keeping you up to date on the latest episodes. This is a particular advantage for a business because if you broadcast regularly, a listener can become familiar with your company and values keeping you in the forefront of their minds.

Brand Awareness

Podcasts are also a great way to share expertise of your business. We all want information to be reliable, unbiased and balanced. That’s the beauty of a podcast, it helps to connect your brand with the audience building an effective relationship with engaging, interesting content. People listen to it and almost feel like they know the speaker as they share a common interest. And as you know, people are more likely to buy something from somebody they know or trust.

Influence

According to Acast, 76% of UK podcast listeners have followed up on an ad or sponsored message they heard in a show, with 37% saying an ad had led them to seek out further information on a product, and 24% were prompted to visit a brand’s website.

Creating a series of podcasts also gives you a forum to interview experts from the industry. Not only can this educate listeners with their expertise but also grow your own network and publicity. If they also decide to share these interviews, you’ll get further exposure from their audiences too.

Simplicity

Not only are podcasts incredibly easy to set up but they are an engaging and interactive way to communicate with your audience.

The content can literally be on anything and everything to do with your business and, because of that flexibility, you can reach out to a wide variety of different customers. Whether you’re a clothing company speaking about vintage fashion or a health and beauty retailer wanting to talk about their latest skin care range, the possibilities are endless.

Ready to start your own podcast series? Contact KVH Studios today on 0113 233 7800 or email us at info@kvhstudios.com for support right through from content creation to recording and hosting.

Want to hear our latest series created for Superdrug? Click her to listen to ‘The Beauty of It All’.

References: Skyword, Apple iTunes, Ofcom, Robert Gerish, Acast

Music

WELCOME TO KVH STUDIOS: Debenhams

By | In store radio, Music, New client | No Comments

KVH Studios are extremely proud to announce we are now working with leading international brand Debenhams, providing in-store music and audio across their entire UK estate.

Established back in 1778, Debenhams have been an integral part of British shopping heritage, dominating the high-street for a number of years and providing a top 5 market share in clothing, as well as being a market leader in premium health and beauty too.

The brand approached KVH Studios with a requirement for both copyright and non-copyright music options across their estate plus time-sensitive messaging.

Through installation of the KVH Media Player at each store and the versatile software it offers, KVH Studios now provide automated creative content based on each store’s individual opening hours such as closing and Sunday browsing messages. This upgrade has allowed for increased efficiency, through controlling content centrally.

KVH Studios provide bespoke, customer profiled channels of music with hand-picked tracks that can change with events and seasons.

It’s an exciting time for Debenhams and KVH Studios are thrilled to be part of this journey. We’re looking forward to developing the service as the brand continues to progress.

To find out more about our bespoke music services and advanced delivery technology, give one of our consultants a call on 0113 233 7800 today.

music

We’re Leading the Way with Non-Copyright Music!

By | In store radio, Music, Non-Copyright music | No Comments

 “The revolution of first-class music from Emerging Artists is in full swing and KVH Studios are leading the charge”

Having been one of the early adopters and recognising the quality of the very best emerging talent and upcoming artists, KVH Studios invested heavily to source non-copyright music from independent artists and labels, creating catalogues and supply arrangements, categorising genres and curating playlists suitable for the retail and hospitality industries including shops, restaurants, pubs, hotels, showrooms and out of town retailers.

The last decade has seen a huge rise in talent, and the last 5 years in particular has led to changes across the whole music scene. Unsigned artists are no longer seen as second rate, second choice, poorly produced underfunded wannabees. Emerging Artists are breaking through, enjoying air play from BBC and Commercial radio stations and taking their place at all the summer festivals and concerts.

The Unsigned artists revolution is firmly rolling. This talent bank is now in demand, and KVH Studios stand at the head of the queue when it comes to sourcing, curation, production, selection and choice having invested, belief, time, enthusiasm, resource and energy into the sector.

For retailers playing non-copyright music, there are NO MUSIC LICENCE FEES payable to the PPL and PRS collection societies, therefore, huge savings can be made.

And by choosing KVH Studios as your audio provider, you will have access to the biggest independent music platform with no compromise on programming and flexibility around listener profiling.

Want to know more about how you can support up and coming artists whilst saving on licence fees? Speak to one of our consultants today on 0113 233 7800.

 

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