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November 2019

NEW MUSIC THIS MONTH: November 2019

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It’s that time again when we look back at some of the new music that we’ve added to KVH Studios in store playlists over the last month…

Tom Walker has had a very good 2019 and finishes the year by releasing one of his best songs with Better Half of Me. The lyrics are beautiful. So, if you are looking for a wedding song, this could be it.

The Blue Stones are a fantastic duo from Canada and have released a great song Shakin’ Off the Rust which has a brilliant video. Could this be the future of gigs?

In 1994, when Beck released his breakthrough track Loser, I’m not sure that many people would honestly have said that 25 years later he would still be releasing music as good and that is relevant, but he is! His 14th album Hyperspace has just been released and it was co-produced by Beck & Pharrell Williams.

Our favourite new track this month is the amazing Baby Blue Eyes by Mathilda Homer, who is starting to make waves with her soulful music. One to watch in 2020 without a doubt.

And, as you would expect at this time of year, we’ve been working on Christmas music. We play the big Christmas favourites but every year we look for new releases that can add something to our music services. This year has seen some great releases from Gabrielle Aplin & Hannah Grace, Idina Menzel and of course, Robbie Williams.

You can keep up to date with our main new additions on our Spotify playlist here.

Music

IN THE SPOTLIGHT: Nick Bewes – Head of Music

By | In store radio, Music | No Comments

How long have you been at KVH Studios?
I started as a freelance presenter in 2006 before joining the team full-time later that year and becoming Head of Music in 2009.

What does your job involve?
The simple answer is that I listen to music and talk between songs. However, it’s a bit more complicated than that. I listen to every piece of music that gets added to our music services, for several reasons. Most importantly, I listen for lyrical content. Even if it’s a big hit single and getting played on Radio 1 or Capital, we have to be more careful.

When a customer is in store, they can’t turn it off or down like they can in a car or at home if something ‘grown up’ comes on. My personal taste doesn’t come into deciding whether a song goes in to play. The main thing is whether the song will do a job for one of or more of our clients, if it does then it gets added.

I’m in charge of thousands of tracks and over 70 different music channels across all of our music platforms. I also work with our account managers to make sure that our clients receive the right music for their brand. I’m also a presenter on our live in-store services, in addition to managing our team of presenters we have on rotation for the live shows. This includes making sure they are talking about the right things for the brand and coaching them on presenting in-store radio.

What did you do before you worked at KVH Studios?
I was a breakfast show presenter, head of music and programme controller at a local radio station in the Yorkshire Dales. Before that I worked in the print trade for 11 years.

What do you love most about what you do?
I’ve always been a massive music fan, so being able to discover and share new music for a living is ideal! Some clients just want the hits, but others want something more adventurous, so I’m always looking for new music. I’ve playlisted bands months, sometimes even a year before they have had a number one single, which is always a good feeling. Years & Years and Clean Bandit are just a couple to name who were played on our services long before they had a single that topped the chart.

Also, my job has given me the opportunity to interview so many interesting people. I’ve been able to talk with Phil Spencer from Location Location Location about all things houses and home improvements, show off my (very) limited kitchen skills with Nigella Lawson and James Martin – he never did take me up on my invitation to sample my cooking. I’ve also interviewed quite a few X Factor winners (and losers), authors, reality stars and a Spice Girl!

What’s your favourite memory at KVH Studios?
Being promoted to Head of Music in 2009 was pretty amazing, dream job alert! However, I worked on a project with one of our clients a few years ago which was one of the best things I’ve ever been involved with in the 20 years I’ve worked in radio. The client came to us and said they were going to be doing a Sky Dive for charity and they wanted their staff to get involved, so we ran promos and talked about it on air. Once the selection process was completed, a few months later we started to record interviews with the 25 members of staff who were going to throw themselves out of a plane at 13,000 feet, all in the name of charity.  These were broadcast on air so all the company knew how everyone was doing with fundraiser.

Then it was the big day and we went to the airfield and recorded everything that was going on. We chatted to the sky divers, we recorded training sessions and interviewed everyone after they had done the jump. We even had a marriage proposal (thankfully the answer was yes!). This was all edited in to a special programme on their service and we sent a CD of the show to all of those that had completed the sky dive. It showed how important their radio service was to their colleagues. There were only 25 people actually jumping out of the plane but the whole company got involved, fundraising and supporting them. It was an amazing experience to be part of. Even if my feet were firmly planted on the ground!

How would you describe KVH Studios in 3 words?
Passionate, Knowledgeable, Professional

If you could pick one, what would be your favourite music track?
For someone in my job, that is an impossible question to answer. It can depend on my mood, how I’m feeling and what I’m doing. Whilst I obviously love discovering new music, there are some artists and songs that I will always go back to such as Ozzy Osbourne, Bonobo, Manic Street Preachers, Submotion Orchestra, U2, Elbow, Pet Shop Boys, Matchbox Twenty, New Order, Bublé….

But if you force me, I’m going down the sentimental route and I’ll pick the song that was playing when my wife Sharon walked down the aisle at our wedding, Tom Odell’s ‘Grow Old With Me‘. That’s the best thing about music, it provokes memories and creates emotional ties.

What do you like to do when you’re not at KVH Studios?
I write new music reviews for an online music blog and I’m also on the review team for Sofar Sounds in Leeds, deciding whether bands and artists are suitable for their live shows. I’m also involved in our local community centre, where we put classes and events on and we have a monthly community cinema which I host. Oh yes and I spend time with my wife. And family. And friends! Love doing the usual, watching TV and going to the cinema, going to gigs and theatre. I’d like to read more, but don’t seem to have much time for that, sadly. I’m building a nice collection though for when I do.

Christmas campaign

It’s Not Too Late for a Christmas Campaign!

By | Audio Production, Christmas, Commercial radio, In store radio, Radio Advertising | No Comments

It’s 6 weeks to go until the big day and the Christmas ad campaigns are well and truly underway. With every other ad on TV seemingly featuring twinkling lights, humongous roast turkeys, snowy picturesque landscapes, families laughing round an open fire and a partridge in a pear tree, Christmas is the perfect opportunity to tug on the heartstrings of the public, get people smiling, and most of all get people talking. Retail spend is at its highest over the festive period so it’s the perfect time to raise awareness of your products and offerings. Though Santa visits in a matter of weeks, it’s not too late to have your own Christmas campaign either. Radio adverts can be turned around quickly and are an effective way of reaching your audience. Just take a look at the benefits below…

Radio provides good company  

People tune in to radio to provide entertainment whilst they’re driving, doing chores, working and so on. For this reason, radio is seen as a ‘companion’, providing an uplifting and entertaining experience to listeners, which is a valuable context for advertisers to be a part of.

Precise Targeting

The regionalised and localised nature of radio means advertisers can create campaigns focusing on key areas to their business. As different radio stations attract different listeners with different interests, it also offers advertisers the ability to talk to selective groups and demographics.

Radio breaks through the ‘avoidance’ barrier

People generally don’t like being sold to. They like to make their own decisions without businesses shoving marketing messages in their face left, right and centre. Research shows that radio has one of the lowest levels of advertising avoidance. Listeners rarely switch stations and are willing to listen to any message that is relevant, engaging and entertaining.

Radio drives response

Radio has always been a strong ‘call to action’ medium, and online radio is stronger than ever. With consumers accessing more brands online, it is the perfect medium to direct listeners to your site.

We hope you found this post useful. If you’re interested in creating your own Christmas campaign then get in touch with our production team on 0113 233 7800 or production@kvhstudios.com.

Our audio production facilities are in the heart of Leeds and our professional team can deliver projects quickly, whether you’re looking for radio ad production, specialist podcasts, interviews or more.

 

 

Christmas music

How to Tackle Christmas music

By | Christmas, Christmas music, In store radio, Music | No Comments

Should I, shouldn’t I? Debating whether to play Christmas music in store or not can be a confusing and frustrating decision. Some people absolutely love it, inspiring a feeling of celebration and excitement within them – others however, will despise it. The chances are that you’ll get both groups in your shop, so it’s important to decide whether it will benefit your atmosphere or ruin it.

The first thing to consider is, do you sell Christmas related items? Obviously if you do, Christmas music will boost the sale of these items by putting customers in the festive mood. This will result in their shopping experience being much more pleasant which means the chances are higher that they’ll pick up something extra.

However, this doesn’t mean that Christmas is the only genre you should play. If you sell a selection of both Christmas and non-Christmas related items around the festive period a mixture of music genres is a great way of balancing the atmosphere and keeping both the carol lovers, and haters, happy. Anyone in any mood could walk in, so you need to ensure your customers become relaxed and positive when in your store to increase sales. Christmas can be a very busy and stressful time for a lot of people, so the sound of joyful or romantic festive music can really help people get into the holiday spirit when shopping.

The type of Christmas music is an important factor too – jazz or classic carols will give your store a more luxurious and premium brand quality, whilst Christmas pop will appeal to a younger audience. Choosing the right genre is just as essential as deciding to have Christmas music at all; as with any music, if done right it can boost sales significantly by creating the perfect festive atmosphere.

What are your favourites?

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