Music is the perfect way to create an atmosphere in store and put customers and colleagues in certain moods leading to many benefits. But there’s so much more you can do with your in store radio service.
By talking to your captive audience through in-store radio, you have a powerful marketing and information platform that can support with up-selling of products, training on new lines or mirroring external media. All of which ensure a continuation of the customer journey.
Check out just a few of the ways you could do this through your in store radio…
Radio presenters have the ability to raise the mood of both customers and colleagues. They know their audience and can relate to the listeners by keeping them up to date about the latest products and services. They’re not just a voice in the sky, they’re your advisor, source of inspiration and are guaranteed to put a smile on your face. By building a trusted bond, the confidence of the customer’s purchase increases as well as their connection to the brand. Whether live or pre-recorded, content is fresh, reactive and current, providing a varied and creative service to increase engagement.
KVH Studios have vast experience of scripting and producing effective and engaging messaging to promote products/services to drive sales and increase dwell time. All content is created in-house from our purpose-built studios ensuring your brief is executed efficiently and effectively. Our team are experts in aligning your messaging to your existing marketing efforts, helping clients boost sales by more than 300%. Plus, with our program reporting and media centre support, clients have been successful in generating revenue on their services.
Business updates/colleague shows out of hours or competitions/quizzes/requests during customer hours encourage colleagues to engage directly with the service through social media or emailing/texting any specific messages. This can have a significant impact on their working day, providing them with a sense of involvement. This motivation increases positivity, which spills over into their interactions with customers.
Mirroring content, music and sounds from social media, TV and other channels to ensure a consistent brand voice across all your media – externally and internally. Social media content, campaigns and user interaction can be regularly referenced through your audio content, encouraging customer engagement with your brand and further interaction with social.
A firm station identity can be created with exciting idents and music beds/sonic logos created specifically for your brand that change throughout the day/seasons. These short bursts showcase your bespoke service and serve to program your service so it changes with time.
Fresh, dynamic content to help promote the key events of each calendar year relevant to your brand, with bespoke scripting, music and sounds. And for those big national events, include coverage on your service bringing the action on site to reduce staff absenteeism and building excitement for customers increasing sales.