Does playing music in your stores make a difference?
The answer to that is a resounding YES, based on extensive research over recent decades, 81% of customers agree that playing in-store music creates a better atmosphere when compared to a retail store that does not play music*.
In fact, music is listed within the top 5 areas that make an instant impact on customers (the others being light, smell, space, and visual appearance). Yet we’re constantly amazed at how many retailers get it wrong!
Most retailers are playing music, but there are still many unanswered questions…
Do store colleagues enjoy it?
Is it profiled to your demographic and footfall?
Does it represent your brand effectively?
It makes us wonder why so little attention seems to be given to the music and ‘sound branding’ when it’s such an important factor within the mix. So why focus only on the visual aspects?
Here’s the amazing bit. Getting your music right costs, no more than getting it wrong! Yet the prize for getting it right can be so rewarding. It’s a case of choosing the right music partner to work with…
Our studio team of experienced musicologists, supported by top-class producers skilled in profiling and branding, are amongst the very best in the business. Our relationships with record companies, independent labels and emerging artists give KVH Studios the edge when curating music profiles. We are in the best possible position to help you create ‘the sound of your brand’. We are so passionate and emotionally invested in music and customer satisfaction, it’s not surprising that our customers benefit time and time again.
Not sure if you’re getting the most out of your music? Is your music contract up for renewal soon?
Well now’s the time to get in touch with KVH Studios on 0113 233 7800. Have a chat and see what we can do for your individual brand.