Monthly Archives

April 2021

music

NEW MUSIC THIS MONTH: April 2021

By | Uncategorised | No Comments

There goes another month! A month of retail stores re-opening and alfresco dining being allowed as we slowly return to normal life. And with that, let’s take a look back at some of the new music added to KVH Studios in-store music services in April with our Head of Music, Nick Bewes.

We’ve been supporting Years & Years since 2014, and they have returned with a brand new single ‘Starstruck’. Years & Years is now Olly’s solo project and the new single shows no sign of the quality dropping. A great single, and fun video.

How do you follow up one of the best songs you’ve ever recorded? Well, Wolf Alice have turned up the guitars and gone for it with the new single. ‘Smile’ is the second track from their long-awaited album ‘Blue Weekend’ which is due for release in June.

The NME have described Baby Queen as “one of pop’s most essential new voices” and we have to agree. Her brand-new single is called ‘Dover Beach’ and continues a run of amazing tracks.

The Weeknd and Ariana Grande are two of the biggest artists around right now. They’ve recorded a new version of The Weeknd’s ‘Save Your Tears’, and it’s superb. As you would expect!

Whilst we are talking about duets, two huge voices have teamed up for a beautiful new single. Taken from Rag N Bone Man’s new album ‘Life by Misadventure’, ‘Anywhere Away’ from here features the amazing P!nk.

And there you have it. A small selection of the tracks that have been added to KVH Studios services in April. You can keep up to date with our playlist additions by following us on Twitter @kvhstudiosmusic.

in-store radio

In-Store Music and In-Store Radio: What’s the difference?

By | In store radio | No Comments

Retailers use In-Store Music to create the right atmosphere for their business. At KVH Studios, we ensure the music you play in your business isn’t just suitable for your particular environment, but also features an array of tracks that reflect your brand. We also provide In-Store radio, which allows you to add your own bespoke content into the mix as well.

We’ve all been in a bad mood in a shop before, spent 5 minutes inside and just thought ‘not today, I’m going home.’ Well, it was discovered that music releases dopamine. What does this mean? Well it is scientifically proven that it eases anxiety and brightens up your day. Put some positive tunes on in the background of your store and you’ll have happy customers that will want to return. It’s also important to know your audience. Do you need laidback music? Or some tunes with a bit of bass? Whatever suits your demographic, our music library is overflowing with tens of thousands of tracks suitable for a range of audiences, all commercially friendly and screened for profanities and derogatory lyrics so you don’t need to fret over inappropriate content.

Or you may want to consider In-Store Radio. The difference between the two is that with In-Store radio you can give your brand a voice. It is an audio channel created for you. Much like regular radio but eliminating any competitive advertising and keeping the focus solely on your brand and customer to increase dwell time and therefore spend.

When you visit a shop, there’s no escaping what is playing through the speakers, so use this wisely. You’ve got a captive audience ready to spend money, so it’s the ideal opportunity to inform them of products and offers they may not be aware of. And with our in-store radio services, we make it easy to broadcast creative radio advertisements scheduled throughout your bespoke music policy. Whether it’s Christmas time and you want some festive tracks on, intertwined with the details about your festive deals; or it’s summer so you want to feature upbeat tunes and the scoop on your ice-cream sale, we can make it happen!

Our talented, experienced, award-winning production team can bring any of your promotions or key messages to life in a manner of ways. From high-concept creatives (with sound effects and bespoke music beds), to presenter-led content to really give it that authentic and engaging radio feel. If you’re not sure which is best then our creative account management team are on hand to help from concept through to scripting and creation.

Now you know the difference, consider which might benefit your business more. Both have their advantages and of course it depends on your type of business and the products you sell. In-Store music can be beneficial for all businesses (when done right), so the key is thinking about whether you’d also benefit from having content. Traditionally this is best suited for bigger businesses and FMCG, and if you’ve got multiple stores, our creative team can programme your content right down to individual store level at specific times. We can even set triggers for pre-recorded content to broadcast when specific things happen. Like when the temperature reaches a particular level, your advertisement for ice lollies will broadcast in the locations applicable. Brands such as Superdrug, SPAR, The Range and many more benefit from this tailored approach and see increased upsell from doing so.

The best thing? You don’t have to worry about the how or the science, the team at KVH Studios have the extensive experience and knowledge to create a bespoke service that meets the needs of your individual brand, listener and environment. Just give us a call today on 0113 233 7800 and we’d be happy to put together a proposal for you!

retail

Returning to Retail

By | In store radio, retail | No Comments

Today is the day our friends in the retail industry have been patiently waiting for, as non-essential shops finally re-open. And of course, it’s not just the staff that are excited, customers can’t wait to get back to enjoying the in-store shopping experience again. Nothing compares to browsing around your favourite store or having a shopping day with friends. And let’s face it, it’s another step closer to normality and a chance to wear something other than joggers!

At KVH Studios we want to help businesses make that switch from online to In-Store as smooth as possible.

After spending so much time in a lockdown, it is understandable that the public may feel a bit uneasy going back into a communal setting. Be empathetic! The transition will be challenging for everyone, and as businesses it is our duty to try to reduce stress for people as much as we can.

In-Store Music

Did you know listening to music can be a tremendous stress relief? Studies show it can reduce stress levels by up to 65%, relaxing the mind and body. At KVH Studios, we provide In-Store music services curated bespoke to your individual brand, target audience and values, from our ever-growing music database of fully licensed copyright, sound-a-like covers and non-copyright/royalty-free tracks.

Whether you are looking at copyright music for customers to experience that instant familiarity of current tracks and iconic anthems of the past, or non-copyright music to help save on licence fees, KVH Studios will work with your team to create a music profile that will put your customers at ease whilst they shop.

Keep in mind that the right song can change a person’s mood in a matter of minutes, it’s so easy to improve customer’s emotional state. If you can make a happy customer; why wouldn’t you? If someone is in low spirits, chances are they won’t spend as long in the store, or make purchases. Creating an atmosphere that is comfortable will elevate a person’s shopping experience with you and in turn increase chances of them making a purchase and returning. Music is a collective experience that makes you feel ‘together,’ overcoming the physical separation. At this time, we should be trying to help people feel less isolated after so long in quarantine, let KVH Studios help your business do that.

Not only that, but we understand it has been a tough year for retail businesses. With our ‘full In-Store music package,’ we’ll not only make sure you are fully licensed but also that you’re paying the right amount. We do this by looking at factors such as venue, size and how the music is broadcast. Our full package includes consultancy, programming, licensing, delivery, installation and aftercare. However, each of these are optional and in turn adaptable to your budget, keeping your costs as low as we can!

Tailor your Playlist

At KVH Studios, our comprehensive brand profiling creates a unique ‘sound palette’; a concise audio representation of your retail brand but broad enough in scale to flex and change throughout the day reflecting customer footfall, in-store energy, and elicit the desired listener reaction whilst browsing.

retail

Many people are just drained of energy- which is expected! We have been in and out of lockdowns and isolations for over a year now, actually having some form of social interaction again is bound to cause fatigue. Adapt your music to fit the mood. We can add some more upbeat tracks to your playlist to hopefully put a spring in people’s steps or at least have them tapping their foot in the queue. It’s also important to day part your service to match the mood of the time of day, such as chilled tunes in the morning, or in busy periods to create the perfect relaxing atmosphere for impatient customers. Maybe have more cheery bops during slow hours to up staff morale.

Our music profilers have the knowledge and experience on what works dependent on such factors as the type of store/products, average dwell time and location, so let them do all the hard work to ensure the music is spot on at all times.

In-Store Messaging

Where appropriate, we can intersperse your music with content to promote products, offers and services, along with short branding messages to reinforce the values and support that your brand stands for.

Coronavirus has definitely impacted our lives greatly, and with retail re-opening, social distancing will still be in place. COVID-19 rules seem to be changing all the time and sometimes it is difficult to keep up with what’s allowed and what is not. If you sometimes get confused, think about how the general public feel!

The government have asked companies to make announcements reminding people to follow social distancing advice and clean their hands regularly. This is so easy to do with audio. With your own in-store radio service provided by KVH Studios, we can script, record and schedule messaging informing your customers and staff on how to stay safe. And with everything created in-house from our purpose-built studios, your announcements can be updated quickly should rules change.

We’re certain your customers will appreciate it, and with our team of technically skilled creatives, your playlist will be suitable for all audiences. Get in touch with us today to discuss further!

New music

NEW MUSIC THIS MONTH: March 2021

By | Music | No Comments

Music and sunshine, a perfect combination! Spring is making an appearance and there’s nothing like some new music to accompany those garden get togethers we’re finally allowed to have! So let’s take a look at some of the new tracks added to the KVH Studios in-store music services this March from our very own Head of Music, Nick Bewes…

As far as I’m concerned, the song of the month was the amazing new single featuring Bruno Mars and Anderson .Paak for their new venture Silk Sonic. The single ‘Leave The Door Open’ is just superb. It could be from the good old days of classic Motown. The video is a classy affair too.

Next up is the new single from one of our favourites here at KVH Studios, the amazing Joe Turner. He has returned with the superb ‘Too Much’. Oh, this is so good.

Someone else who we’ve been fans of for a while is No Rome. We’ve playlisted a few of his tracks and this time he’s teamed up with Charli XCX and The 1975 for the pop monster ‘Spinning’.

Mimi Webb might be a new name to some, but she’s one to keep an eye on. Rising to prominence last year when her songs were used on videos on TikTok. Now her latest single Good Without is out and it’s great.

Wolf Alice are back, and what a return. Their first single from their new album, ‘The Last Man on Earth’ is very different from what they have done previously, but it’s amazing. As is this stunning performance for Jools Holland’s Later on BBC 2.

This is just a small selection of the music that we’ve added over the last few weeks, you can keep up to date with our playlist additions by following us on Twitter @kvhstudiosmusic.

Cookie Settings