An in store music service isn’t just about the content, it’s also about where it’s played, and how loud you play it.
This might seem like a pretty insignificant and pointless detail to talk about; so long as you can hear it what does it matter, right? But that’s not always the case. Think about how you feel when something is too loud. It becomes almost distorted to hear. Or so soft that you struggle to hear it at all– it’s annoying! What’s more, it can completely ruin the effect and the potential influence a service has over your customer…
The last thing you want is your customers struggling to hear themselves, or more importantly, your colleagues. If your in store music is too loud, it can cause annoyance and worse, people to walk out!
Just to make it even more confusing, some brands actually use loud music as part of their store experience. Although it is unclear if this creates a positive or negative effect on basket spend or dwell time, or if it is worth a loss of functionality in store, as it’s usually advised to play in store music at lower volumes for effective influence.
Sometimes, a store or restaurant’s louder environments makes it difficult to play music at softer levels because it would just be drowned out. In which case you have to judge what would be the best option for your individual business. It can also be beneficial to change the volumes with the dayparts in order to respect different footfalls throughout the day for maximum effect.
Effect & Influence
We have spoken about the benefits of an in store music service on customers hundreds of times, which is why you shouldn’t let something as small as turning the volume up or down affect your service’s influence. Louder volumes, like playing nothing at all, effect people’s time perception. The average time a customer spends in store is shortened, in comparison to increased dwell time with quieter music.
Remember, each business has different requirements for their in store music service. Something that works for one might not work for another. If you have any questions regarding in-store music, get in touch with us at KVH Studios. We advise our clients based on their individual needs to create a service unique to their brand, nothing is off the shelf!
And of course, we offer the full package. Our services are provided with the technology to control such factors as volume in your environment. This allows you to be reactive to your customers and colleague needs. We can also tailor PA systems for each individual space from a basic amplifier and speakers to fully zoned, app-controlled systems.