We are pleased to announce that we have completed a 700 site rollout of a brand new in-centre radio service to Kwik Fit – the UK’s leading automotive servicing & repair company.
Through an audio trial at six centres in 2020, Kwik Fit recognised the many benefits that own brand radio can bring to the centre environment. The service creates a welcoming and positive atmosphere for customers to enhance their in-centre experience. And for staff it supports in motivating them in their working day. It also improves lead generation through awareness of the products and services available. KVH Studios are delighted to have been chosen as their preferred supplier following this tender process.
Following the successful trial, we carried out a nationwide rollout of PA systems and digital players to the full Kwik Fit centre network across 6 months. The radio service is delivered via broadband allowing for an agile and flexible service to meet the ever-changing needs of the business. Plus capabilities such as centre-specific, day-parted, and weather-activated advertising.
The brand-new service features entertaining and informative presenter shows, seven days a week, plus creative advertising to inform and advise customers. All this is combined with an upbeat, vibrant mix of music tracks spanning the decades to appeal to a wide demographic and tailored to customer footfall. Updated regularly and continuously reviewed, this ensures the freshest, most engaging sound for the listeners.
Broadcast from KVH Studios, Kwik Fit Radio features four well-known presenters across the week to entertain, inform, and engage listeners in centre. Weekday mornings presenter Dave Rhodes has decades of radio experience working across most of the major groups in the industry as a presenter, programme controller, and occasional newsreader, while weekday afternoons presenter Jo Lloyd has presented network radio shows across the UK including on Real Radio, Smooth, and Heart.
Saturdays are presented by the vastly experienced Mike Nicholson who has hosted programmes across Bauer Media, Lincs FM, TalkSPORT, and BBC Radio 5 Live. Sundays have KVH Studios’ very own Head of Music Nick Bewes at the helm, whose radio career spans over two decades presenting local, national and in-store shows.
Andy Lane, Kwik Fit Marketing Director, said: “We were delighted with the results of the trial we carried out with KVH Studios. We could see clear benefits in the response from customers and from our centre employees. As a result, we are looking forward to seeing the impact following the full national rollout. We believe that KVH Studios has created a channel that will complement our existing communications and strengthen the relationship our customers have with the Kwik Fit brands.”
KVH Studios’ Commercial Director, Claire Martin, who has overseen the rollout said: “We are delighted to be working with such a fantastic brand and have the opportunity to create an entertaining and creative sound in this particular environment.”
Joe Muddiman, Head of Client Services, who has spearheaded the creative content for the new service adds: “This is such an exciting service for us to launch and the team at Kwik Fit are a pleasure to work with. Their enthusiasm for the service and recognition of the huge benefits it can bring to the business is a breath of fresh air, allowing us to creative a continuous flow of varied content to keep the service fresh and interesting.”