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KVH Studios

Turn It Up! (Or Down!)

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An in store music service isn’t just about the content, it’s also about where it’s played, and how loud you play it.

This might seem like a pretty insignificant detail to talk about; so long as you can hear it what does it matter, right? But that’s not always the case. Think about how you feel when something is too loud and it becomes almost distorted to hear, or so soft that you struggle to hear it at all – it’s annoying! What’s more, it can completely ruin the effect and the potential influence a service has over your customer…

Practicality
The last thing you want is your customers struggling to hear themselves, or more importantly, your colleagues. If your music is too loud, it can not only cause annoyance, but also for people to walk out.

Brand Awareness
Just to make it even more confusing, some brands actually use loud music as part of their store experience. Although it is unclear if this creates a positive or negative effect on basket spend or dwell time, or if it is worth a loss of functionality in store, as it’s usually advised to play music at lower volumes for effective influence.

Technicalities
Sometimes, a store or restaurant’s louder environments makes it difficult to play music at softer levels because it would just be drowned out. In which case you have to judge what would be the best option for your individual business. It can also be beneficial to change the volumes with the day-parts in order to respect different footfalls throughout the day for maximum effect.

Effect & Influence
We have spoken about the benefits of an in-store music service on customers hundreds of times, which is why you shouldn’t let something as small as turning the volume up or down affect your service’s influence. Louder volumes, like playing nothing at all, effects people’s time perception, as the average time a customer spends in store is shortened, in comparison to increased dwell time with quieter music.

Remember, each business has different requirements for their in-store music service, and something that works for one might not work for another. If you have any questions regarding an in-store music service, don’t hesitate to get in touch with us here at KVH Studios. We advise our clients based on their individual needs to create a service unique to their brand. Nothing is off the shelf!

And of course, we offer the full package. Our services are provided with the technology to control such factors as volume in your environment, so you can be reactive to your customers and colleagues needs. We also tailor PA systems for each individual space from a basic amplifier and speakers to full zoned, app-controlled systems.  

Call today on 0113 233 7800 to speak to one of our consultants.

Why In-Store Radio?

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When customers walk into your stores, what do they hear? Do they hear silence? The conversations of others? A playlist on one of your staff member’s iPods? Dull background music? Whatever they hear has an effect on their perceptions of your store and brand. If they don’t like the silence, they’ll feel awkward. If they don’t like your in-store music, they won’t like the ambience, if they don’t like the ambience, they won’t like the experience. One way to try and retain control over people’s perceptions of your store is to have your own dedicated in-store radio service.

What is In-Store Radio?

In-store radio is your very own bespoke audio channel. It’s just like regular Radio but is created and produced to enhance YOUR brand and cater to the interests of YOUR customers.

Here are some of the benefits to having your own in-store radio service…

Bespoke music policy

With an in-store radio service, you play music that is chosen specifically to suit your customers and your brand. The music can be tailored to reflect footfall and the moods of shoppers throughout the day, being chilled out and soothing during quiet periods, and more upbeat during busy periods. The music can also reflect seasonal events and special occasions such as Christmas. As the music is all pre-selected, it’s also screened for profanity and inappropriate content, so you don’t have to worry about complaints either. And for the ultimate choice, you can have several channels for your individual stores to choose from, ensuring an overall brand feel yet appropriate for specific store types / customers / location.

Control the customer experience

The in-store music has a huge impact on the ‘feel’ of the store, and is therefore fundamental in creating the ideal customer experience. If you’ve got lots of stores, you’ll want to make sure the customer experience is consistent throughout each one. This is impossible to do if the staff are playing their own music, whether by CD, iPod or public radio. In-store radio is the perfect way to manage and control this experience across each store.

Upsell, upsell, upsell!

Your customers aren’t just shoppers, they’re a captive audience. Whilst you have their attention, shout about all the great deals you have with in-store radio advertising! Whether your customers are visiting with a specific purchase in mind or just having a casual look around, the opportunity is there to upsell. Take that opportunity and make them aware of new products, current offers, services available, competitions and more! With a mixture of quality music and informative in-store radio ads, you can provide your customers with an entertaining, helpful and engaging experience.

Give us a call today on 0113 233 7800 to start reaping the benefits of in-store radio in your stores.

Introducing the New Anti-Fraud System for Banks…

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With fraud figures ever increasing, it’s important your customers feel their personal information is secure whilst in your branches.

Creating a confidential, relaxing and comfortable environment takes more than a pleasant waiting area or dividing screens. In fact, the component you are in need of could be something you have never thought of, or might not have realised you and your customers need: It’s Music!

Music is a proven tool to create privacy, and banks are already using it to:

• Crack down on fraud, by preventing private conversations being overheard

• Create a more friendly and appealing atmosphere in branches

• Ease customers whilst they wait

With the right music and speaker positioning, conversations cannot be overheard, as people’s attention is directed away. In busy branches it helps lessen customers’ perception of time while queuing; as well as reducing nerves and making people feel more at ease. In an environment where personal details are discussed, especially when open plan, music can be a fundamental tool for fraud prevention.

KVH Studios are specialists in creating privacy with music. Our extensive knowledge of the banking industry means we know exactly what music styles work for your branches. We can manage the entire process for you too, from confidential sites surveys to full installations in the least disruptive way possible. We can help you ensure your customers feel comfortable and their details are protected whilst in your branches.

So, let us find out about your brand and how we can help you; every brand is different and that’s why we do things bespoke. Give us a call on 0113 233 7800 or email info@kvhstudios.com to discuss how we can help you solve your privacy and ambience problems today!

Music is more than just entertainment. Start using this powerful tool and see the benefits in your branches.

‘And the Winner is…’ – It’s time for the KVH Studios Music Awards 2019!

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“It’s the middle of 2019 awards season! The Baftas and Grammys have just taken place and coming up are the Oscars and of course, ‘the biggest night in British music’ – The Brits. With that in mind, it’s time for KVH Studios to hand out our awards, rewarding the best in music for 2018.

British Breakthrough

It’s been nearly 2 years since we saw Freya Ridings perform live for the first – and so far, only time. In 2018, she released the amazing ‘Lost Without You’, which propelled her into the charts, and at the time of writing this, has spent 24 weeks in the UK Top 40.

British Male Solo Artist

When George Ezra was preparing for the release of his second album, ‘Staying at Tamara’s’, I very much doubt he could have predicted how it was going to be received. First single, ‘Paradise’, spent 11 weeks in the Top 10. Second single, ‘Shotgun’, went to number one and the album has spent 42 weeks in the Album Chart Top 10.

British Female Solo Star

The brilliant Jorja Smith has been on our radar for a while, and 2018 was the year that her potential was realised. She was last year’s Critics Choice at the Brits and her album ‘Lost & Found’ charted top 3.

British Album of the Year

There were some great albums released last year, however the one that we keep going back for many repeat listens is the awesome ‘Geography’ by Tom Misch. The mix of electronic, jazz, RnB and Rap is just sublime.

British Single & Video

Anne-Marie is another artist who has featured on our in-store services for a long time, having added ‘Do It Right’ in 2016. Her debut album was released in 2018, she’s had sold out tours across the UK and has supported Ed Sheeran around the world. But it’s the single ‘2002’ that wins our British Single and Video of the Year award.

International Male

Post Malone had a great 2018. Five ‘Top 5’ singles and a number one album.

International Female Solo Artist

There are just two words needed for this one – Ariana Grande.

Congratulations to our winners and we look forward to another year of great music. I wonder what the rest of 2019 has in store for us…?”

Nick Bewes – Head of Music

Love is all around us…Happy Valentine’s Day!

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“New found happiness, unrequited love and of course broken hearts…all kinds of love, and the greatest emotion that has inspired songwriters and musicians for decades and will, no doubt, continue to do so for many more to come.

At some point, everyone is likely to have had the feeling of sadness when love hasn’t worked out or, of course, experienced the joy of love at its best. So we all have that one song that soundtracks those moments. Music has the power to lift your mood when you’re down, whilst also lifting you even higher when you’re elated.

People think love songs have to be slow and emotional, but they don’t. That’s why on our Valentine’s Day playlist we have picked a couple of great up-tempo tracks to start things off. Head to Youtube and see how many times Bruno Mars Marry You has been used as part of marriage proposals, this one is our favourite!

Check out our ’14 for the 14th’ playlist below and be sure to follow KVH Studios Music on Spotify for all the latest songs we love, updated weekly with the new music tracks we’ve added to our in-store music services for top brands!”

Nick Bewes – Head of Music

How Much Does a Commercial Radio Ad Cost?

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So you’re looking to create a radio advertising campaign and, naturally, you’re curious about how much it’s going to cost you. With a voiceover that needs paying, sound effects, a music bed, production and editing time, it must cost a fortune, right? Well, the simple fact is, a radio commercial for your business costs less than you would think. Just contact us on 0113 233 7800 for a quick and easy quote. Of course, the final cost can vary depending on several variables, but let’s take a look at a simple breakdown and what you get for your money…

Your own dedicated Project Manager

An effective radio commercial is the culmination of a finely tuned process, and at KVH Studios you are provided with a dedicated Project Manager to oversee this process; from script development to distribution of the finished product. This takes the stress off you, so you can relax knowing someone is keeping the project on track.

Experienced Script Writers

Anyone can write a radio commercial, but not everyone can write a radio commercial that’s creative, compelling and that flows effortlessly in a limited amount of time. With our experienced team, you are guaranteed a script that resonates with your target audience, speaking to them in a style and tone of voice that will engage them. Our team have a wealth of experience in radio advertising, and your business objectives will always be at the forefront of the creative.

Talented Audio Producers

A great sounding radio commercial takes great technical ability and creative finesse; we’re fortunate enough to have a team of audio producers that have both in abundance. They know how to seamlessly mix music, voices and sound effects together to create an altogether dynamic and effective radio commercial.

The perfect voiceover

We have access to thousands of voiceover artists, so you can choose the perfect voice to suit your commercial, from local and regional dialects to quirky characters. Our audio producers have fantastic long-standing relationships with voiceovers across the globe and know what direction to give, so you get the best performance possible.

Interested in getting a hassle-free quote? Give us a call today on 0113 233 7800, or email us at production@kvhstudios.com.

To Play or Not to Play – That is the Question!

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We can’t believe it either – February, already!? The first month of the year has already flown by in a heartbeat, and talking of heartbeats, February also means the start of the two week run up to Valentine’s day for retailers. Love it or hate it, the amount of people buying their sweethearts chocolates, flowers and giant teddy bears will be almost unavoidable on the high streets. So should love songs feature on your in-store music service to get those hearts fluttering, or will it just annoy everyone else?

Like many holidays in the year, it can be a difficult question to answer when it comes to acknowledging them in your business. It’s no secret that Valentine’s Day is one of the biggest events in the shopping calendar and therefore the perfect opportunity for increased sales if you get it right. This is why audio is the perfect way to enhance holidays such as Valentine’s; it’s not as intrusive or obvious as a huge display or aisles and aisles of red and pink, but it’s just as effective.

The right music can get people thinking without even realising it, having the power to take minds away from the hustle and bustle of a shop floor to a more relaxing and comfortable state of mind – especially with love songs. As we’ve looked at before, the amount of benefits this positive mindset of customers has on sales is almost uncountable, from increasing dwell time to inspiring extra purchases.

Get in touch with us today on 0113 233 7800 to find out more about tailored playlists for your business. And don’t forget to follow us on social media @kvhstudios to keep up to date on all our news and blogs!

A Good Deed Goes a Long Way…

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“Here at KVH Studios, we live and breathe music and audio. It’s what we do every day. So sometimes it can be easy to forget how much impact audio has on someone’s life. A prime example of this happened near the end of 2018…

Part of my job as Head of Music is to keep an eye on the social media channels of our clients and KVH Studios to see if any comments or questions have been posted about the music on our services. One day I came across a message from a customer, Lisa, commenting on the fact that our music wasn’t playing in the store that she had visited with her son Joel, who has autism, and he had a ‘meltdown’. The message went on to read ‘we didn’t realise this was a thing for him until we left the store and he burst into tears, so each week we go in, he asks if it’ll be playing and I pray that it is’.

I’m sure you have seen recent press around autism charities and some retailers organising ‘Quiet Hours’ to aid those with autism. However, this was the first time I’d heard of someone not liking it because it was quiet.

I decided to get it touch with Lisa and it turns out her son is a big fan of the music we broadcast into store, and music in general, especially any tracks that feature on the ‘Now That’s What I Call Music’ compilations. Whilst I was talking to her, she mentioned that it was Joel’s birthday soon. So I had an idea! Why don’t we produce a special show for Joel and send it to him for his birthday. I asked her if Joel had any favourite songs or artists and programmed these into a ‘show’ including dedicated links between tracks presented by one of our on-air DJs.

Everything was produced and sent to Joel via CD for his birthday. A couple of days later I received an email from Lisa saying that he loved the CD and all the music. He had gotten his ‘Now Music’ book out straight away whilst listening. Lisa finished the message by saying that there were some big reactions from Joel when he heard his name and his hometown being mentioned by the presenter.

Audio is extremely powerful in our lives for lots of different individual reasons. It’s important to look beyond the detail and at the bigger picture. At KVH Studios we are very lucky to be able to make personal connections every day through the audio we produce. Thank you Lisa and Joel for sharing your story, we’re very happy to have made you smile!”

Nick Bewes – Head of Music

6 Reasons Music is Key for Gyms

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January – the month of new year’s resolutions and a pact to get fit and healthy! Not many people can imagine working out without some kind of music; whether it’s to entertain or motivate them, it’s an essential component of any gym. That’s why getting the music right is just as important as if it were a high end department store, chilled out bar or family friendly restaurant.

1. Music creates a motivational atmosphere

The right music in gyms has powerful motivational qualities that can help people throughout their workout. This is important for gyms as it creates an appealing atmosphere the moment customers enter the premises and ensures they’re more likely to return. Research conducted in April 2012 amongst 2,000 consumers found that more than half the respondents would visit the gym less frequently if it didn’t play music. If they visit less frequently, they’re less likely to continue their membership!

2. Music and exercise go hand in hand

Music has many benefits for those doing exercise. Gym music distracts people from the physical effort being used, and reduces the feeling of fatigue, allowing gym goers to train harder for longer. High tempo music also increases the heart rate which helps prepare people for exercise, and the rhythms of music help with motor coordination helping people move more fluidly and reduce chance of injury. The biggest benefit of all though is…it makes working out more enjoyable.

3. What type of music should your gym play?

Gyms should be playing high tempo music in the 120 to 140 beats per minute range. Dance music typically fits into this range and is a popular choice because it’s easy to listen to and the focus is on the beats and rhythms so you can easily time your exercise to the beat of the music without getting sidetracked by the lyrics and emotion of a track. Of course other styles work too, from rock to 80’s pop. KVH Studios have a huge database of music allowing gyms to match their music to the customer demographic and footfall at that moment in time.

4. Provides a necessary distraction

Gyms don’t want their customers to feel self-conscious when working out (which if we’re all honest we will have been at least once!) as this will have an negative impact on their experience. Instead, gyms need their customers to feel relaxed and focused on their work out at all times. Workout music helps people get in the zone, so they are less aware of others, and others are less aware of them.

5. No wires, no hassle!

Lots of people use mp3 players or smart phones for their workout music, but in gyms these can sometimes be a bit of distraction, like on a treadmill for example. Or if you’re laid on a bench and you’re lifting weights, the last thing you want to worry about is trapping the headphone wire under you and having the headphones pulled out of your ears! Also, people spend time changing their music, decreasing the time they use a specific machine etc. affecting the flow of the workout.

6. Radio is not the answer!

A gym owner might be tempted to play the radio throughout the gym floor, but it’s definitely not the answer. With radio you have no control over the music that’s played, so you can’t play the perfect music for your customers. There’s also the distraction of the presenters and advertising; we’ve even heard of one gym who inadvertently advertised a competitor’s offer because they had national radio playing! Gyms should have their own dedicated audio service playing music specifically for their customers.

Chat to one of our consultants today on 0113 233 7800 about the right music for your gym chain.

Source:
http://www.musicworksforyou.com/research/business-sectors/34-gyms

Staff Morale is Key to Your Retail Business

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January can make even the most jovial of us feel a bit lustreless. Christmas is over, the weather is harsh and there’s not much to be excited about. For your workforce, there’s just no room for the January blues. In retail and hospitality environments, your staff are the most important aspect of your brand. It is your staff that have the power to leave a lasting impression on your customers. It is your staff that are the deciding factor in whether a customer has a bad experience or a fantastic one. Keeping your staff motivated is therefore fundamental to your business; if your staff look happy to be there, customers will feel happy being there.

An ideal way to create a positive, inspiring and productive work environment is by playing background music. In a study by PPL and PRS for Music, they discovered 77% of small businesses found music improved the morale in the workplace. High morale leads to greater productivity, making music an effective and beneficial addition to the workplace. Having music on is so important to some firms that 22% said they would rather miss a day’s worth of trade than have no music playing!

The positive impact of music is down to its cognitive and emotive abilities; put simply, the way it makes people feel. 75% of respondents in the study said that having music playing in the background released tension and prevented awkward silences from occurring.

Psychologist, Dr Vicky Williamson, said: “A completely silent work environment can lack stimulation, interest and, for many people, a dynamic and creative source of energy.” She continued, “Music provides an effective and adaptable tool for bringing a sense of pleasure and relaxation to the work environment, thereby promoting a positive attitude, higher job satisfaction and boosting a sense of brand identity and loyalty.”

Music is a great addition to businesses but there are considerations; the music needs to be suitable, and the right licensing needs to be in place. KVH Studios are experts in creating the right music profile to suit your business requirements and your brand, as well as providing you with everything you need to know about music licensing.

Give us a call today on 0113 233 7800 to find out how KVH Studios can help you motivate the staff in your business.

Sources:

http://www.ppluk.com/
www.prsformusic.com