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music

BBC Introducing 2019 – Artist of the Year

By | In store radio, Music, Music producer | No Comments

Here at KVH Studios, we curate and program over 70 different music channels. We don’t work on a one size fits all approach. Our clients have different needs. Some want nothing but the biggest hits from across the decades. However, some of our clients are looking for something different, something new. We are always on the lookout for songs and artists that are producing music away from the mainstream. And there’s nothing more satisfying than seeing them cross over into the spotlight, for everyone else to enjoy.

Celeste is the name of an artist you are going to hear a lot more of in 2020. She has just been named as the latest BBC Introducing Artist of the Year. And today, she has also been announced as the winner of the new BRIT’s Rising Star Award for 2020. And rightly so. Celeste follows in the footsteps of Tom Grennan, Izzy Bizu, Jack Garratt and Catfish and the Bottlemen in being awarded the BBC Introducing honour and all of them featured on our playlists before receiving the accolade. The only winner we didn’t play beforehand was Declan McKenna who won the award 2017.

Celeste has been on our radar here at KVH Studios since we received the track ‘Father’s Son’ from her record company back in February. However, it was with the release of the superb ‘Strange in September’ when it became obvious that Celeste had something to make her stand out from the crowd. It was so different from everything else that was around. It’s achingly simple in its approach. No theatrics, no in your face production. Her voice is the star of the show. It doesn’t need anything else.

Celeste says that her debut album will be out in by the end of 2020. We have a feeling that it will be worth the wait!

To find out more about our bespoke music curation for your brand, give our consultants a call today on 0113 233 7800.

In-store radio

WELCOME TO KVH STUDIOS: The Original Factory Shop

By | In store radio, Music, New client | No Comments

KVH Studios are excited to announce we are now providing in-store radio to The Original Factory Shop, across their full estate of stores in the UK.

Since 1969, so celebrating it’s 50th birthday this year, The Original Factory Shop has been sitting at the heart of communities across the UK, offering incredible value, choice and quality, with customers relying on their wide range of high street labels and big brand deals with up to 70% off RRP across fashion, beauty, home and more.

The brand was looking for a new in-store radio supplier with a higher quality and variety of music, creativity around their messaging and a more proactive approach towards the account management and development of their audio service.

KVH Studios were successful in showcasing our ability to meet these requirements, plus more, through demonstrations and a store trial. Following this, we upgraded the delivery at each store to a network solution by providing each site with a KVH Media Player, giving the brand the ability to target content to individual sites, and supported them with self-installation. This ensured no costs were incurred in transitioning suppliers.

KVH Studios provide The Original Factory Shop with customer profiled music and creative messaging including branding, advertising and features in line with their marketing strategy.

We’re thrilled to be working with The Original Factory Shop as an extensive of their marketing team and look forward to supporting them with their objectives through the power of in-store radio.

To find out more about our bespoke music and messaging services including how you can save money on licensing costs with non-copyright music, give one of our creative consultants a call on 0113 233 7800 today.

 

NEW MUSIC THIS MONTH: November 2019

By | Uncategorised | No Comments

It’s that time again when we look back at some of the new music that we’ve added to KVH Studios in store playlists over the last month…

Tom Walker has had a very good 2019 and finishes the year by releasing one of his best songs with Better Half of Me. The lyrics are beautiful. So, if you are looking for a wedding song, this could be it.

The Blue Stones are a fantastic duo from Canada and have released a great song Shakin’ Off the Rust which has a brilliant video. Could this be the future of gigs?

In 1994, when Beck released his breakthrough track Loser, I’m not sure that many people would honestly have said that 25 years later he would still be releasing music as good and that is relevant, but he is! His 14th album Hyperspace has just been released and it was co-produced by Beck & Pharrell Williams.

Our favourite new track this month is the amazing Baby Blue Eyes by Mathilda Homer, who is starting to make waves with her soulful music. One to watch in 2020 without a doubt.

And, as you would expect at this time of year, we’ve been working on Christmas music. We play the big Christmas favourites but every year we look for new releases that can add something to our music services. This year has seen some great releases from Gabrielle Aplin & Hannah Grace, Idina Menzel and of course, Robbie Williams.

You can keep up to date with our main new additions on our Spotify playlist here.

Music

IN THE SPOTLIGHT: Nick Bewes – Head of Music

By | In store radio, Music | No Comments

How long have you been at KVH Studios?
I started as a freelance presenter in 2006 before joining the team full-time later that year and becoming Head of Music in 2009.

What does your job involve?
The simple answer is that I listen to music and talk between songs. However, it’s a bit more complicated than that. I listen to every piece of music that gets added to our music services, for several reasons. Most importantly, I listen for lyrical content. Even if it’s a big hit single and getting played on Radio 1 or Capital, we have to be more careful.

When a customer is in store, they can’t turn it off or down like they can in a car or at home if something ‘grown up’ comes on. My personal taste doesn’t come into deciding whether a song goes in to play. The main thing is whether the song will do a job for one of or more of our clients, if it does then it gets added.

I’m in charge of thousands of tracks and over 70 different music channels across all of our music platforms. I also work with our account managers to make sure that our clients receive the right music for their brand. I’m also a presenter on our live in-store services, in addition to managing our team of presenters we have on rotation for the live shows. This includes making sure they are talking about the right things for the brand and coaching them on presenting in-store radio.

What did you do before you worked at KVH Studios?
I was a breakfast show presenter, head of music and programme controller at a local radio station in the Yorkshire Dales. Before that I worked in the print trade for 11 years.

What do you love most about what you do?
I’ve always been a massive music fan, so being able to discover and share new music for a living is ideal! Some clients just want the hits, but others want something more adventurous, so I’m always looking for new music. I’ve playlisted bands months, sometimes even a year before they have had a number one single, which is always a good feeling. Years & Years and Clean Bandit are just a couple to name who were played on our services long before they had a single that topped the chart.

Also, my job has given me the opportunity to interview so many interesting people. I’ve been able to talk with Phil Spencer from Location Location Location about all things houses and home improvements, show off my (very) limited kitchen skills with Nigella Lawson and James Martin – he never did take me up on my invitation to sample my cooking. I’ve also interviewed quite a few X Factor winners (and losers), authors, reality stars and a Spice Girl!

What’s your favourite memory at KVH Studios?
Being promoted to Head of Music in 2009 was pretty amazing, dream job alert! However, I worked on a project with one of our clients a few years ago which was one of the best things I’ve ever been involved with in the 20 years I’ve worked in radio. The client came to us and said they were going to be doing a Sky Dive for charity and they wanted their staff to get involved, so we ran promos and talked about it on air. Once the selection process was completed, a few months later we started to record interviews with the 25 members of staff who were going to throw themselves out of a plane at 13,000 feet, all in the name of charity.  These were broadcast on air so all the company knew how everyone was doing with fundraiser.

Then it was the big day and we went to the airfield and recorded everything that was going on. We chatted to the sky divers, we recorded training sessions and interviewed everyone after they had done the jump. We even had a marriage proposal (thankfully the answer was yes!). This was all edited in to a special programme on their service and we sent a CD of the show to all of those that had completed the sky dive. It showed how important their radio service was to their colleagues. There were only 25 people actually jumping out of the plane but the whole company got involved, fundraising and supporting them. It was an amazing experience to be part of. Even if my feet were firmly planted on the ground!

How would you describe KVH Studios in 3 words?
Passionate, Knowledgeable, Professional

If you could pick one, what would be your favourite music track?
For someone in my job, that is an impossible question to answer. It can depend on my mood, how I’m feeling and what I’m doing. Whilst I obviously love discovering new music, there are some artists and songs that I will always go back to such as Ozzy Osbourne, Bonobo, Manic Street Preachers, Submotion Orchestra, U2, Elbow, Pet Shop Boys, Matchbox Twenty, New Order, Bublé….

But if you force me, I’m going down the sentimental route and I’ll pick the song that was playing when my wife Sharon walked down the aisle at our wedding, Tom Odell’s ‘Grow Old With Me‘. That’s the best thing about music, it provokes memories and creates emotional ties.

What do you like to do when you’re not at KVH Studios?
I write new music reviews for an online music blog and I’m also on the review team for Sofar Sounds in Leeds, deciding whether bands and artists are suitable for their live shows. I’m also involved in our local community centre, where we put classes and events on and we have a monthly community cinema which I host. Oh yes and I spend time with my wife. And family. And friends! Love doing the usual, watching TV and going to the cinema, going to gigs and theatre. I’d like to read more, but don’t seem to have much time for that, sadly. I’m building a nice collection though for when I do.

Christmas campaign

It’s Not Too Late for a Christmas Campaign!

By | Audio Production, Christmas, Commercial radio, In store radio, Radio Advertising | No Comments

It’s 6 weeks to go until the big day and the Christmas ad campaigns are well and truly underway. With every other ad on TV seemingly featuring twinkling lights, humongous roast turkeys, snowy picturesque landscapes, families laughing round an open fire and a partridge in a pear tree, Christmas is the perfect opportunity to tug on the heartstrings of the public, get people smiling, and most of all get people talking. Retail spend is at its highest over the festive period so it’s the perfect time to raise awareness of your products and offerings. Though Santa visits in a matter of weeks, it’s not too late to have your own Christmas campaign either. Radio adverts can be turned around quickly and are an effective way of reaching your audience. Just take a look at the benefits below…

Radio provides good company  

People tune in to radio to provide entertainment whilst they’re driving, doing chores, working and so on. For this reason, radio is seen as a ‘companion’, providing an uplifting and entertaining experience to listeners, which is a valuable context for advertisers to be a part of.

Precise Targeting

The regionalised and localised nature of radio means advertisers can create campaigns focusing on key areas to their business. As different radio stations attract different listeners with different interests, it also offers advertisers the ability to talk to selective groups and demographics.

Radio breaks through the ‘avoidance’ barrier

People generally don’t like being sold to. They like to make their own decisions without businesses shoving marketing messages in their face left, right and centre. Research shows that radio has one of the lowest levels of advertising avoidance. Listeners rarely switch stations and are willing to listen to any message that is relevant, engaging and entertaining.

Radio drives response

Radio has always been a strong ‘call to action’ medium, and online radio is stronger than ever. With consumers accessing more brands online, it is the perfect medium to direct listeners to your site.

We hope you found this post useful. If you’re interested in creating your own Christmas campaign then get in touch with our production team on 0113 233 7800 or production@kvhstudios.com.

Our audio production facilities are in the heart of Leeds and our professional team can deliver projects quickly, whether you’re looking for radio ad production, specialist podcasts, interviews or more.

 

 

Christmas music

How to Tackle Christmas music

By | Christmas, Christmas music, In store radio, Music | No Comments

Should I, shouldn’t I? Debating whether to play Christmas music in store or not can be a confusing and frustrating decision. Some people absolutely love it, inspiring a feeling of celebration and excitement within them – others however, will despise it. The chances are that you’ll get both groups in your shop, so it’s important to decide whether it will benefit your atmosphere or ruin it.

The first thing to consider is, do you sell Christmas related items? Obviously if you do, Christmas music will boost the sale of these items by putting customers in the festive mood. This will result in their shopping experience being much more pleasant which means the chances are higher that they’ll pick up something extra.

However, this doesn’t mean that Christmas is the only genre you should play. If you sell a selection of both Christmas and non-Christmas related items around the festive period a mixture of music genres is a great way of balancing the atmosphere and keeping both the carol lovers, and haters, happy. Anyone in any mood could walk in, so you need to ensure your customers become relaxed and positive when in your store to increase sales. Christmas can be a very busy and stressful time for a lot of people, so the sound of joyful or romantic festive music can really help people get into the holiday spirit when shopping.

The type of Christmas music is an important factor too – jazz or classic carols will give your store a more luxurious and premium brand quality, whilst Christmas pop will appeal to a younger audience. Choosing the right genre is just as essential as deciding to have Christmas music at all; as with any music, if done right it can boost sales significantly by creating the perfect festive atmosphere.

What are your favourites?

Remember to follow us on our social media channels for more news and advice.

Halloween music

Your Spooky Halloween Music Playlist!

By | Halloween, Music, Music producer | No Comments

There’s a chill in the air, you hear a creak on the stairs, there’s a bump on the floor upstairs… Outside, the clouds clear and there’s a full moon. What’s that? Is that a wolf howling? It’s that time of year when one quarter of all the candy sold annually in the U.S. is purchased. Yes, it’s Halloween! So we’ve dug out our favourite Halloween music

Hopefully you don’t suffer from Samhainophobia (the fear of Halloween) and you’ll enjoy our Spooky Halloween playlist made up of 31 spine-chilling, magical tracks…

 

NEW MUSIC THIS MONTH: October 2019

By | In store radio, Music, Music producer | No Comments

Welcome back to our NEW MUSIC THIS MONTH blog post where each month we look back at some of the new tracks that have been added to the KVH Studios playlists. Every week we receive an abundance of new music releases from record labels, PR firms and pluggers, all after a spot on our lists. Some will succeed, some won’t! Let’s check out some of the highlights from the last 4 weeks…

If you pushed us to pick our favourite new track that has been added, it would be ‘Early’, which is the latest from Joy Crookes featuring Jafaris. Joy has been earning great reviews with her music this year, and on this evidence, will be one to watch in 2020.

Someone returning to the charts recently with the most mainstream track he’s released is Harry Styles. ‘Lights Up’ is a great pop song and shows a change in direction from his debut album a couple of years ago.

Another new name for you is Celeste. Her latest single ‘Strange’ stands out from the crowd because of its simplicity, her amazing voice, piano and strings. Lovely!

Now something completely different from Celeste, the return to form of The Darkness! I kid you not. Their sixth album ‘Easter is Canceled’ has just been released and it’s a belter. ‘Heart Explodes’ is the latest single from it and it might be the best song they have released since ‘I Believe in a Thing Called Love’.

‘Classical Garage’ by DJ Spoony and friends is an album that we’ve looking forward to hearing. And it doesn’t disappoint. Some great tracks given a new lease of life, none more so than ‘Flowers’, originally by Sweet Female Attitude, now sounding fresh again with perfect vocal from the reunited original line up of Sugababes.

Until next month, keep listening!

Podcasts

The Advantages of Podcasts for Your Business

By | Audio Production, Podcasts, Radio Advertising, Studio Hire | No Comments

“Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations or real-life demonstrations” – Nicole D’Angelo, Associate Editor with Skyword

In recent years, the popularity of podcasts has continued to grow, attracting millions of listeners worldwide. The great thing is, podcasts are diverse and can be accessed ever so easily. From your morning commute to work or even for that extra bit of inspiration and motivation in the gym, there is so much opportunity to listen.

It’s also clear to see why so many businesses are jumping on the bandwagon and sharing in the mediums ever-growing success, by including it in their marketing strategies.

Described by some as a converged medium (bringing together audio and the web), podcasts can impact a business in a variety of positive ways, but what are some of these advantages?

Growth

According to apple iTunes, there are currently over 700,000 podcasts covering a wide and varied range of topics with the most popular achieving up to 30 million downloads. The number of listeners in the UK has also doubled in the last 5 years from 3.2m (7% of adults 15+) in 2013 to 5.9m (11%) in 2018. * (Ofcom). These stats speak volumes.

Businesses using podcasts are able to reach new and existing audiences by helping build a familiarity between the client and the company. Once people start to show interest, the power of ‘word of mouth’ plays a pivotal role in helping them grow. According to business author Robert Gerrish “You just need one person to listen, get your message and pass it on to someone else, and you’ve doubled your audience”.

Accessibility

In a world where we demand easily accessible, quick-fire information, podcasts suit the needs of an environment where people are constantly on the go. Most adults in the country are never seen without their smart phones either. In fact it’s hard to remember a time when we didn’t depend so much on them. This is a huge benefit as this means podcasts come readily available, right there in the palm of our hands.

Through podcast specific apps on our smart phones, it allows for an easily accessible download as well as an option to store for later. You can also ‘subscribe’ to favourites, keeping you up to date on the latest episodes. This is a particular advantage for a business because if you broadcast regularly, a listener can become familiar with your company and values keeping you in the forefront of their minds.

Brand Awareness

Podcasts are also a great way to share expertise of your business. We all want information to be reliable, unbiased and balanced. That’s the beauty of a podcast, it helps to connect your brand with the audience building an effective relationship with engaging, interesting content. People listen to it and almost feel like they know the speaker as they share a common interest. And as you know, people are more likely to buy something from somebody they know or trust.

Influence

According to Acast, 76% of UK podcast listeners have followed up on an ad or sponsored message they heard in a show, with 37% saying an ad had led them to seek out further information on a product, and 24% were prompted to visit a brand’s website.

Creating a series of podcasts also gives you a forum to interview experts from the industry. Not only can this educate listeners with their expertise but also grow your own network and publicity. If they also decide to share these interviews, you’ll get further exposure from their audiences too.

Simplicity

Not only are podcasts incredibly easy to set up but they are an engaging and interactive way to communicate with your audience.

The content can literally be on anything and everything to do with your business and, because of that flexibility, you can reach out to a wide variety of different customers. Whether you’re a clothing company speaking about vintage fashion or a health and beauty retailer wanting to talk about their latest skin care range, the possibilities are endless.

Ready to start your own podcast series? Contact KVH Studios today on 0113 233 7800 or email us at info@kvhstudios.com for support right through from content creation to recording and hosting.

Want to hear our latest series created for Superdrug? Click her to listen to ‘The Beauty of It All’.

References: Skyword, Apple iTunes, Ofcom, Robert Gerish, Acast

Music

WELCOME TO KVH STUDIOS: Debenhams

By | In store radio, Music, New client | No Comments

KVH Studios are extremely proud to announce we are now working with leading international brand Debenhams, providing in-store music and audio across their entire UK estate.

Established back in 1778, Debenhams have been an integral part of British shopping heritage, dominating the high-street for a number of years and providing a top 5 market share in clothing, as well as being a market leader in premium health and beauty too.

The brand approached KVH Studios with a requirement for both copyright and non-copyright music options across their estate plus time-sensitive messaging.

Through installation of the KVH Media Player at each store and the versatile software it offers, KVH Studios now provide automated creative content based on each store’s individual opening hours such as closing and Sunday browsing messages. This upgrade has allowed for increased efficiency, through controlling content centrally.

KVH Studios provide bespoke, customer profiled channels of music with hand-picked tracks that can change with events and seasons.

It’s an exciting time for Debenhams and KVH Studios are thrilled to be part of this journey. We’re looking forward to developing the service as the brand continues to progress.

To find out more about our bespoke music services and advanced delivery technology, give one of our consultants a call on 0113 233 7800 today.

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