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KVH Studios

The Advantages of Podcasts for your Business

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In recent years, the popularity of podcasts has continued to grow, attracting millions of listeners worldwide. The great thing is, podcasts are diverse and can be accessed ever so easily. For that extra bit of inspiration and motivation whilst you exercise, entertainment whilst you work or just to take a moment to relax, there is so much opportunity to listen.

It’s also clear to see why so many businesses are jumping on the bandwagon and sharing in the mediums ever-growing success, by including it in their marketing strategies.

Described by some as a converged medium (bringing together audio and the web), podcasts can impact a business in a variety of positive ways, but what are some of these advantages?

Growth – Businesses using podcasts are able to reach new and existing audiences by helping build a familiarity between the client and the company. Once people start to show interest, the power of ‘word of mouth’ plays a pivotal role in helping them grow.

Accessibility – In a world where we demand easily accessible, quick-fire information, podcasts suit the needs of an environment wherever you are.

Brand Awareness – Podcasts are also a great way to share expertise of your business. We all want information to be reliable, unbiased and balanced. That’s the beauty of a podcast, it helps to connect your brand with the audience building an effective relationship with engaging, interesting content.

Influence – According to Acast, 76% of UK podcast listeners have followed up on an ad or sponsored message they heard in a show, with 37% saying an ad had led them to seek out further information on a product, and 24% were prompted to visit a brand’s website.

Simplicity – Not only are podcasts incredibly easy to set up, but they are an engaging and interactive way to communicate with your audience.

Based in the heart of Leeds on Wellington Street, KVH Studios offer easy and affordable studio hire and audio production for the recording of your podcast with our range of high-quality, purpose-built, state of the art audio studios with a wide range of capabilities. We also have the ability to record your session remotely via phone, Skype and WhatsApp as well as ISDN, source connect and IPDTL.

You’ll have access to thousands of remote voiceover artists and audio facilities worldwide and our team of audio producers, sound engineers and creative managers will ensure your podcast project is delivered on-time, on-budget and beyond expectations.

We’ve had a number of high profile clients use our facilities to record their podcast series including, most recently, Superdrug in which we produced and managed their iTunes chart-topping 8-part series ‘The Beauty of it all’ in summer 2019, and Leeds City Council’s 2020 24 episode series ‘Leeds in Conversion’.

Want to find out more? Give us a call today on 0113 233 7800 or email production@kvhstudios.com to speak to one of our friendly consultants.

We look forward to hearing from you!

NewMusicSeptember

NEW MUSIC THIS MONTH: SEPTEMBER

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It’s that time of the month again, where KVH Studios Head of Music Nick Bewes looks back at some of the musical highlights added to our services over the last few week.

We first added the amazing Lianne Le Havas to our playlists back in 2012, while NAO made her debut 4 years later. Now, another 4 years have passed, the pair have teamed up for a brilliant single, Woman.

September saw the unexpected return of Steps with a new single What the Future Holds which is the title track of their new album out in November. There’s even a new ‘classic’ dance routine in the video.

Time for another collaboration. This time, Justin Bieber teams up with Chance the Rapper for the new single Holy, which is being billed as his ‘return to pop’. It’s a brand-new track not included on his recent album Changes.

Manchester legends New Order return with their first new music since Music Complete was released in 2015. Be A Rebel is a cracker of a single as well. It was originally planned as a release ahead of New Order’s tour this autumn, but with live shows on hold, they felt it was important to share new music with fans.

And finally, this month, two musical heavyweights have teamed up for a great duet. Keith Urban & P!nk have sold nearly 60 million albums between them, and this new single is a great song.

And there you have it for another. This is just a selection of the new music that has been added to KVH Studios playlists recently. Keep up to date with our playlist additions Spotify playlist here.

 

 

Tight Deadlines? Fast Turnaround!

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At KVH Studios, we work with clients of all shapes and sizes every single day, and have done for many years, so we understand the tight deadlines in place and the fast turnaround required on projects.

That’s the beauty of audio created by KVH Studios. Not only is audio a fast-turnaround medium in itself, compared to the likes of print or visual, but by using KVH Studios, everything is managed all under one roof.

Our highly experienced, qualified creative scriptwriters and audio technicians take care of everything from concept creation and direction through to production, editing and packaging, meaning your briefing won’t be lost to a third party and we can achieve your requirements with speed and efficiency.

We have a regular stream of clients using us to record their audio projects each week including high profile celebrities from the world of TV, sports and entertainment, business clients or for personal pleasure, all safe in the knowledge that our team will deliver their project on-time, on-budget and beyond expectations.

Our studios feature the very best in audio technology to meet any required output, whether it be a commercial radio advertisement, podcast, television voiceover or online video. And if you or your clients want to use our studios to manage the project yourselves, you’ll have the choice of a range of sizes fit for purpose, including our large production studio where we have capacity to record up to 4 people, with the option to add others into your session remotely via phone, Skype and WhatsApp as well as ISDN, source connect and IPDTL.

Want to book in your production or studio hire? Just give our friendly, helpful team a call on 0113 233 7800 or email production@kvhstudios.com for an instant quote!

Music July

NEW MUSIC THIS MONTH: JULY

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NEW MUSIC THIS MONTH: JULY

It’s that time of the month again, where KVH Studios Head of Music Nick Bewes, picks some of the best new music that has been added to our in-store music service in July.

It’s nearly been a decade, since we first added James Blake to our playlists here at KVH Studios. Since then, Blake has released 4 albums. ‘Are You Even Real?’ is the second new song of 2020, following on from ‘You’re Too Precious’ and continues to showcase one of the best creators of music out there now.

Last year, Kygo was the chosen one to create one of the songs of the year, his remix of Whitney’s version of Higher Love. 2020 sees him give Tina Turner’s What’s Love Got To Do With It? A new life. Another fine job, Mr Kygo.

DJ & producer Jayda G, born in Canada but now based in London. Has released her new EP at the beginning of July featuring Both of Us/Are You Down. We added the brilliant Both of Us to our playlists. It’s her first new music since releasing her album ‘Significant Changes’ last year. We look forward to hearing more from her.

Katy Perry pulled off one of the greatest reveals at the end of her video, Never Worn White. Where she announced to the world that she was expecting her first child, at about the same time as releasing her new album Smile. The title track is her latest single.

When Guardian journalist, Caroline Sullivan saw Another Sky live. She apparently tweeted “I’m almost dumbstruck by the singer – she has the strangest, most haunting voice I’ve heard in ages.” She isn’t wrong, Catrin Vincent has a stunning voice. The band are gearing up for the release of their debut album, I Slept on the Floor, which is out in August.

This is just a selection of the new music that has been added to KVH Studios playlists recently. Keep up to date with our playlist additions Spotify playlist here.

In The Spotlight: Nichola Young – Account Executive

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How long have you been at KVH Studios?

I started at KVH Studios early this year in January!

What does your job involve?

Well, my job involves managing some exciting, well-known brands. You can find me writing creative scripts for their in-store radio to promote product promotions, scheduling ads, creating content for digital screens, meeting with clients, presenting content proposals and dealing with any day-to-day queries from my accounts. I also support with the marketing side of KVH Studios too, from scheduling blogs to suggesting content ideas for our social media channels.

What did you do before you worked at KVH Studios?

I graduated from University in August 2019 where I studied Marketing with Advertising. During uni, and shortly after, I worked on gaining more work experience within the industry by doing many work placements and internships, I then embarked on my search for jobs within the creative media industry which brought me here to KVH Studios.

What do you love most about what you do?

I love the creativity of it all and there’s never a day that’s the same. One day I could be scripting, the next creating content for digital signage, or proposing new content ideas for clients for their music services!

What’s your favourite memory at KVH Studios?

I’d say my first day…meeting all the wonderful folks at KVH Studios. They’re all super passionate, knowledgeable and great people to learn from in this industry.

How would you describe KVH Studios in 3 words?

Fun, dynamic and innovative.

If you could pick one, what would be your favourite music track?

My music taste is very varied but I’m gonna go with ‘Dave – Location’ just because it shouts summer vibes!

What do you like to do when you’re not at KVH Studios?

I enjoy gym’ing, netflix’ing, hosting games night with the boyfriend for friends and when I can, taking a weekend trip up to North Wales to see my family!

 

colleague

Colleague Morale is Key to your Business

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In the retail environment, your colleagues in-store are the most important aspect of your brand. They have the power to leave a lasting impression on your customers and can often be the deciding factor in whether a customer has a bad experience or a fantastic one. Therefore, keeping your store colleagues motivated is fundamental to your business. If these guys look happy to be there, customers will feel happy being there.

An ideal way to create a positive, inspiring and productive work environment is by playing music. In a study by ‘PPL and PRS for Music’, they discovered 77% of small businesses found ‘music improved the morale in the workplace stating that high morale leads to greater productivity, making music an effective and beneficial addition.’  The positive impact of music and the way it makes people feel led to ‘75% of respondents in the study saying music in the background released tension and prevented awkward silences from occurring’.

Psychologist Dr Vicky Williamson also said: “A completely silent work environment can lack stimulation, interest and, for many people, a dynamic and creative source of energy.” She continued, “Music provides an effective and adaptable tool for bringing a sense of pleasure and relaxation to the work environment, thereby promoting a positive attitude, higher job satisfaction and boosting a sense of brand identity and loyalty.”

So it’s clear that music is a great addition for your stores to support your colleagues in their work, but not just any music of course. To make the most of the benefits, it’s important the music is profiled to your colleagues (and customers) and the time of day, plus the correct licensing in place.

But that’s not something you need to worry about. The music profilers and producers at KVH Studios have the knowledge, experience, expertise and passion to create the most appropriate sound profile for your business, utilising the very best quality tracks, plus provide you with all the advice and support you need around music licensing.

We have the full choice of music available, from commercial copyright music through to unlicensed emerging artists, allowing our customers to select the right service for their budget. Due to the vast improvements we have made to our non-copyright music catalogue regards choice and quality, many of our clients have switched to this type of music or partnered with us for this reason, enabling them to reduce costs by eliminating licence fees.

Whichever direction you take in terms of licensing, you can guarantee that the music we select for your business will create a positive and uplifting atmosphere in your stores that both colleagues and customers will enjoy, and you as a business will reap many benefits from.

To find out more on how we can help you improve colleague morale and motivation, give us a call today on 0113 233 7800 or drop us an email at info@kvhstudios.com.

Our favourite tracks from last month

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Even though the world has been in lockdown, new music continues to be released. Here are 5 of the tracks that we are loving here at KVH Studios right now. Some of the videos have bigger pre-lockdown budgets than others, but all great tracks and videos. Enjoy!

HAIM – I Know Alone (taken from new album Women In Music Pt. III due to be released 26th June 2020)

Izzy Bizu – Faded (taken from new The Things We Do For Love release date TBC)

Jessie Ware – Save A Kiss (taken from new album What’s Your Pleasure? due for release on 19 June 2020)

Paul Weller – Village (taken from the new album On Sunset expected 3 July 2020)

Lennon Stella & Charlie Puth – Summer Feelings (taken from the album SCOOB! The Album out now)

The Range

WELCOME TO KVH STUDIOS: The Range

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KVH Studios are excited to announce we are now providing in-store radio to The Range, across their full estate of stores in the UK and Republic of Ireland.

From opening their first store in 1989, on Billacombe Road, Plymouth, The Range is now the fastest growing retailer in the UK. With over 175 stores nationwide, they stock more than 65,000 products across 16 different departments, from Homewares and Furniture to DIY and Art Supplies. Their ethos has always been to bring their customers great quality products at the most competitive prices, drawing together everything you need for a beautiful home.

The brand was looking for a new in-store radio supplier with a better quality and choice of music and the ability to consolidate suppliers through management of their in-store creative advertising as part of the service. In addition to this, they required a more creative/strategic approach to their audio marketing led by their provider.

KVH Studios were successful in demonstrating our ability to meet these requirements, plus more, through free trialing of our service in selected stores. Following this, we rolled out the KVH Media Player to each of their stores via remote installation for ease and efficiency, plus ensuring no costs were incurred in transitioning suppliers.

We provide customer profiled music and creative messaging, including branding and advertising, to The Range in line with their marketing strategy and are thrilled to be working with them as an extension of their marketing team. We look forward to supporting them with their objectives through the power of in-store radio and developing the service as the brand progresses.

To find out more about our bespoke music and messaging services, including how you can save money on licensing costs with non-copyright music, give one of our creative consultants a call on 0113 233 7800 today or email info@kvhstudios.com. 

 

instore music package

We’re More Than Just In-Store Radio…

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Over the last few years, we at KVH Studios have expanded our offering significantly outside of in-store radio. With response to client demand and taking a more proactive approach in this ever-changing market. We have helped our clients to consolidate media suppliers for ease and cost-savings, plus increase efficiency with their marketing strategy.

Here are just a few ways in which KVH Studios can support you further as a client…

Digital signage

Audio and visual come hand in hand so this was a natural progression for us to make as a business. By managing all creative content for these two mediums it ensures consistency and a stronger brand approach.

KVH Studios offer a wide range of content options such as animation, video and live television, which many clients such as Ann Summers, Moto, Costcutter and Motorpoint are taking advantage of. All our solutions are created and managed in-house and delivered through our marketing leading technology.

Podcasts

Of course, it’s not just about in-store, our services expand beyond this with podcasts increasing in popularity and demand in the retail market.

We have therefore adapted our services to accommodate this by not just offering our in-house studio recording facilities. But also full management of the process including concept creation, episode support and guidance, editing and packaging, hosting, publishing, and analytics.

Our biggest podcast projects include Superdrug’s ‘Beauty of It All’ which has peaked at number 1 in the iTunes health and beauty charts and Leeds City Council’s ‘Leeds in Conversation’.

Commercial Radio

Many of our in-store radio clients also use us for production of their local and national advertisements. As they can guarantee consistency of sound and production values, simplicity in briefing, and reduced costs.

Our experienced team of scriptwriters and audio producers can manage all creative, voiceover selection, editing, radio clearance and distribution. Taking the stress away and advising you from start to finish.

And that’s just a few ways in which we can help further. We can also support with events/conferences, pop-ups, training, television and online voiceovers, on-hold systems and much more!

If you’re looking to reduce the number of marketing suppliers you deal with and want an in-store music provider that offers much more, the KVH Studios team are ready to help.

Just give us a call on 0113 233 7800 or email info@kvhstudios.com for advice and support when the time is right. We look forward to hearing from you!

Account Manager

IN THE SPOTLIGHT: Chloe McCafferty – Account Manager

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How long have you been at KVH Studios?

I started on the 6th January 2020 as an Account Manager.

What does your job involve?

All sorts really! Primarily, looking after various accounts and being the first port of call for each of my clients. On a day to day basis I deal with a huge variety of queries from my clients. I spend a lot of time scripting, working on content proposals and liaising with different departments such as technical and production. My job is mainly about making sure my clients receive the best possible service for their in-store radio!

What did you do before you worked at KVH Studios?

I worked at Jet2holidays as a Live Chat advisor, dealing with customers queries on a day to day basis. I then progressed to managing a small team and becoming more involved with the Live Engage platform such as building a variety of campaigns and looking at how we can improve the layout for the customer’s visiting the website.

you feel like you are constantly picking new things up and learning new skills. The people are great too, I think it’s important to work in an environment that’s not only fun but professional and passionate, everyone is great with tonnes of knowledge and always willing to help.

What’s your favourite memory at KVH Studios?

I’ve only been here a short amount of time, so I’d say meeting everyone as they are all friendly and helpful, also passing my probation period was a lovely feeling too!

How would you describe KVH Studios in 3 words?

Fun, passionate, professional.

If you could pick one, what would be your favourite music track?

That’s a tough one, there’s so many to choose from! I’ve got a few favourites that remind me of some of my best memories, in particular ‘You’ve got the love’ by Florence and the Machine, it reminds me of my first ever festival with my friends. ‘Get Lucky’ by Daft Punk reminds me of good times with my family, dancing away at gatherings! Anything Oasis related is up there, but I’d have to say my all-time favourite is ‘Go your own way’ by Fleetwood Mac, perfect for any occasion – parties, gym, festivals it’s just an all-rounder!

What do you like to do when you’re not at KVH Studios?

I love spending any time with my friends, partner and family, that’s what makes me happiest. Going to gigs, festivals, and travelling as much as I can. Anything social really!

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