How can you bring the excitement of big sports tournaments into your stores?
How can you provide your customers with live updates so they don’t miss any of the action?
How can you increase upsell on products associated with national events?
How can you reduce staff absenteeism when the big games are on?
You may not have considered this as the solution, but the answer to all these questions is…In-Store Radio
Why? Because unlike other mediums such as POS, in-store radio has the power and ability to…
- Guarantee messages are delivered in-store without staff involvement
- Subliminally reach all customers at some point in their shopping journey
- Create a certain atmosphere within an environment through music and content
- Deliver content quickly and in real-time
And if that wasn’t enough, it’s also an excellent opportunity for brands and suppliers to purchase ‘space’ on your audio service or sponsor content to maximise revenue.
So how could you do it?
The opportunities are endless when it comes to creating engaging and informative audio content around events…
- Bespoke promotional advertising on the products and campaigns you are featuring in-store
- Event build up with such features as pre-tournament reviews on the contenders, the ‘essentials list’ of products to purchase and interactive quizzes on past winners.
- Daily bulletins including a summary of yesterday’s action, all the latest news and a preview of upcoming matches featuring clips and interviews direct from the tournament.
- Live match coverage providing commentary of every kick of the ball or swing of the racket.
And we can’t forget those who just aren’t into sports. Reach all your customers by providing ‘The survival kit’ for husbands or wives who hear nothing but talk of the current tournament from their other half and highlight key promotional ranges to ‘get them through’ those nights in front of the TV.
At KVH Studios we have the creative team, delivery technology and sports relationships to provide show-stopping coverage of key events with excitement, buzz and passion to your customers and staff.
Don’t miss out on the action, contact KVH Studios today on 0113 233 7800 to start receiving your tailored in-store radio service.
Check out our latest sports coverage demo below: