Category

Christmas

Christmas campaign

It’s Not Too Late for a Christmas Campaign!

By | Audio Production, Christmas, Commercial radio, In store radio, Radio Advertising | No Comments

It’s 6 weeks to go until the big day and the Christmas ad campaigns are well and truly underway. With every other ad on TV seemingly featuring twinkling lights, humongous roast turkeys, snowy picturesque landscapes, families laughing round an open fire and a partridge in a pear tree, Christmas is the perfect opportunity to tug on the heartstrings of the public, get people smiling, and most of all get people talking. Retail spend is at its highest over the festive period so it’s the perfect time to raise awareness of your products and offerings. Though Santa visits in a matter of weeks, it’s not too late to have your own Christmas campaign either. Radio adverts can be turned around quickly and are an effective way of reaching your audience. Just take a look at the benefits below…

Radio provides good company  

People tune in to radio to provide entertainment whilst they’re driving, doing chores, working and so on. For this reason, radio is seen as a ‘companion’, providing an uplifting and entertaining experience to listeners, which is a valuable context for advertisers to be a part of.

Precise Targeting

The regionalised and localised nature of radio means advertisers can create campaigns focusing on key areas to their business. As different radio stations attract different listeners with different interests, it also offers advertisers the ability to talk to selective groups and demographics.

Radio breaks through the ‘avoidance’ barrier

People generally don’t like being sold to. They like to make their own decisions without businesses shoving marketing messages in their face left, right and centre. Research shows that radio has one of the lowest levels of advertising avoidance. Listeners rarely switch stations and are willing to listen to any message that is relevant, engaging and entertaining.

Radio drives response

Radio has always been a strong ‘call to action’ medium, and online radio is stronger than ever. With consumers accessing more brands online, it is the perfect medium to direct listeners to your site.

We hope you found this post useful. If you’re interested in creating your own Christmas campaign then get in touch with our production team on 0113 233 7800 or production@kvhstudios.com.

Our audio production facilities are in the heart of Leeds and our professional team can deliver projects quickly, whether you’re looking for radio ad production, specialist podcasts, interviews or more.

 

 

Christmas music

How to Tackle Christmas music

By | Christmas, Christmas music, In store radio, Music | No Comments

Should I, shouldn’t I? Debating whether to play Christmas music in store or not can be a confusing and frustrating decision. Some people absolutely love it, inspiring a feeling of celebration and excitement within them – others however, will despise it. The chances are that you’ll get both groups in your shop, so it’s important to decide whether it will benefit your atmosphere or ruin it.

The first thing to consider is, do you sell Christmas related items? Obviously if you do, Christmas music will boost the sale of these items by putting customers in the festive mood. This will result in their shopping experience being much more pleasant which means the chances are higher that they’ll pick up something extra.

However, this doesn’t mean that Christmas is the only genre you should play. If you sell a selection of both Christmas and non-Christmas related items around the festive period a mixture of music genres is a great way of balancing the atmosphere and keeping both the carol lovers, and haters, happy. Anyone in any mood could walk in, so you need to ensure your customers become relaxed and positive when in your store to increase sales. Christmas can be a very busy and stressful time for a lot of people, so the sound of joyful or romantic festive music can really help people get into the holiday spirit when shopping.

The type of Christmas music is an important factor too – jazz or classic carols will give your store a more luxurious and premium brand quality, whilst Christmas pop will appeal to a younger audience. Choosing the right genre is just as essential as deciding to have Christmas music at all; as with any music, if done right it can boost sales significantly by creating the perfect festive atmosphere.

What are your favourites?

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