It’s 6 weeks to go until the big day and the Christmas ad campaigns are well and truly underway. With every other ad on TV seemingly featuring twinkling lights, humongous roast turkeys, snowy picturesque landscapes, families laughing round an open fire and a partridge in a pear tree, Christmas is the perfect opportunity to tug on the heartstrings of the public, get people smiling, and most of all get people talking. Retail spend is at its highest over the festive period so it’s the perfect time to raise awareness of your products and offerings. Though Santa visits in a matter of weeks, it’s not too late to have your own Christmas campaign either. Radio adverts can be turned around quickly and are an effective way of reaching your audience. Just take a look at the benefits below…
Radio provides good company
People tune in to radio to provide entertainment whilst they’re driving, doing chores, working and so on. For this reason, radio is seen as a ‘companion’, providing an uplifting and entertaining experience to listeners, which is a valuable context for advertisers to be a part of.
The regionalised and localised nature of radio means advertisers can create campaigns focusing on key areas to their business. As different radio stations attract different listeners with different interests, it also offers advertisers the ability to talk to selective groups and demographics.
Radio breaks through the ‘avoidance’ barrier
People generally don’t like being sold to. They like to make their own decisions without businesses shoving marketing messages in their face left, right and centre. Research shows that radio has one of the lowest levels of advertising avoidance. Listeners rarely switch stations and are willing to listen to any message that is relevant, engaging and entertaining.
Radio drives response
Radio has always been a strong ‘call to action’ medium, and online radio is stronger than ever. With consumers accessing more brands online, it is the perfect medium to direct listeners to your site.
We hope you found this post useful. If you’re interested in creating your own Christmas campaign then get in touch with our production team on 0113 233 7800 or firstname.lastname@example.org.
Our audio production facilities are in the heart of Leeds and our professional team can deliver projects quickly, whether you’re looking for radio ad production, specialist podcasts, interviews or more.