Category

In store radio

Christmas campaign

It’s Not Too Late for a Christmas Campaign!

By | Audio Production, Christmas, Commercial radio, In store radio, Radio Advertising | No Comments

It’s 6 weeks to go until the big day and the Christmas ad campaigns are well and truly underway. With every other ad on TV seemingly featuring twinkling lights, humongous roast turkeys, snowy picturesque landscapes, families laughing round an open fire and a partridge in a pear tree, Christmas is the perfect opportunity to tug on the heartstrings of the public, get people smiling, and most of all get people talking. Retail spend is at its highest over the festive period so it’s the perfect time to raise awareness of your products and offerings. Though Santa visits in a matter of weeks, it’s not too late to have your own Christmas campaign either. Radio adverts can be turned around quickly and are an effective way of reaching your audience. Just take a look at the benefits below…

Radio provides good company  

People tune in to radio to provide entertainment whilst they’re driving, doing chores, working and so on. For this reason, radio is seen as a ‘companion’, providing an uplifting and entertaining experience to listeners, which is a valuable context for advertisers to be a part of.

Precise Targeting

The regionalised and localised nature of radio means advertisers can create campaigns focusing on key areas to their business. As different radio stations attract different listeners with different interests, it also offers advertisers the ability to talk to selective groups and demographics.

Radio breaks through the ‘avoidance’ barrier

People generally don’t like being sold to. They like to make their own decisions without businesses shoving marketing messages in their face left, right and centre. Research shows that radio has one of the lowest levels of advertising avoidance. Listeners rarely switch stations and are willing to listen to any message that is relevant, engaging and entertaining.

Radio drives response

Radio has always been a strong ‘call to action’ medium, and online radio is stronger than ever. With consumers accessing more brands online, it is the perfect medium to direct listeners to your site.

We hope you found this post useful. If you’re interested in creating your own Christmas campaign then get in touch with our production team on 0113 233 7800 or production@kvhstudios.com.

Our audio production facilities are in the heart of Leeds and our professional team can deliver projects quickly, whether you’re looking for radio ad production, specialist podcasts, interviews or more.

 

 

Christmas music

How to Tackle Christmas music

By | Christmas, Christmas music, In store radio, Music | No Comments

Should I, shouldn’t I? Debating whether to play Christmas music in store or not can be a confusing and frustrating decision. Some people absolutely love it, inspiring a feeling of celebration and excitement within them – others however, will despise it. The chances are that you’ll get both groups in your shop, so it’s important to decide whether it will benefit your atmosphere or ruin it.

The first thing to consider is, do you sell Christmas related items? Obviously if you do, Christmas music will boost the sale of these items by putting customers in the festive mood. This will result in their shopping experience being much more pleasant which means the chances are higher that they’ll pick up something extra.

However, this doesn’t mean that Christmas is the only genre you should play. If you sell a selection of both Christmas and non-Christmas related items around the festive period a mixture of music genres is a great way of balancing the atmosphere and keeping both the carol lovers, and haters, happy. Anyone in any mood could walk in, so you need to ensure your customers become relaxed and positive when in your store to increase sales. Christmas can be a very busy and stressful time for a lot of people, so the sound of joyful or romantic festive music can really help people get into the holiday spirit when shopping.

The type of Christmas music is an important factor too – jazz or classic carols will give your store a more luxurious and premium brand quality, whilst Christmas pop will appeal to a younger audience. Choosing the right genre is just as essential as deciding to have Christmas music at all; as with any music, if done right it can boost sales significantly by creating the perfect festive atmosphere.

What are your favourites?

Remember to follow us on our social media channels for more news and advice.

NEW MUSIC THIS MONTH: October 2019

By | In store radio, Music, Music producer | No Comments

Welcome back to our NEW MUSIC THIS MONTH blog post where each month we look back at some of the new tracks that have been added to the KVH Studios playlists. Every week we receive an abundance of new music releases from record labels, PR firms and pluggers, all after a spot on our lists. Some will succeed, some won’t! Let’s check out some of the highlights from the last 4 weeks…

If you pushed us to pick our favourite new track that has been added, it would be ‘Early’, which is the latest from Joy Crookes featuring Jafaris. Joy has been earning great reviews with her music this year, and on this evidence, will be one to watch in 2020.

Someone returning to the charts recently with the most mainstream track he’s released is Harry Styles. ‘Lights Up’ is a great pop song and shows a change in direction from his debut album a couple of years ago.

Another new name for you is Celeste. Her latest single ‘Strange’ stands out from the crowd because of its simplicity, her amazing voice, piano and strings. Lovely!

Now something completely different from Celeste, the return to form of The Darkness! I kid you not. Their sixth album ‘Easter is Canceled’ has just been released and it’s a belter. ‘Heart Explodes’ is the latest single from it and it might be the best song they have released since ‘I Believe in a Thing Called Love’.

‘Classical Garage’ by DJ Spoony and friends is an album that we’ve looking forward to hearing. And it doesn’t disappoint. Some great tracks given a new lease of life, none more so than ‘Flowers’, originally by Sweet Female Attitude, now sounding fresh again with perfect vocal from the reunited original line up of Sugababes.

Until next month, keep listening!

Music

WELCOME TO KVH STUDIOS: Debenhams

By | In store radio, Music, New client | No Comments

KVH Studios are extremely proud to announce we are now working with leading international brand Debenhams, providing in-store music and audio across their entire UK estate.

Established back in 1778, Debenhams have been an integral part of British shopping heritage, dominating the high-street for a number of years and providing a top 5 market share in clothing, as well as being a market leader in premium health and beauty too.

The brand approached KVH Studios with a requirement for both copyright and non-copyright music options across their estate plus time-sensitive messaging.

Through installation of the KVH Media Player at each store and the versatile software it offers, KVH Studios now provide automated creative content based on each store’s individual opening hours such as closing and Sunday browsing messages. This upgrade has allowed for increased efficiency, through controlling content centrally.

KVH Studios provide bespoke, customer profiled channels of music with hand-picked tracks that can change with events and seasons.

It’s an exciting time for Debenhams and KVH Studios are thrilled to be part of this journey. We’re looking forward to developing the service as the brand continues to progress.

To find out more about our bespoke music services and advanced delivery technology, give one of our consultants a call on 0113 233 7800 today.

music

We’re Leading the Way with Non-Copyright Music!

By | In store radio, Music, Non-Copyright music | No Comments

 “The revolution of first-class music from Emerging Artists is in full swing and KVH Studios are leading the charge”

Having been one of the early adopters and recognising the quality of the very best emerging talent and upcoming artists, KVH Studios invested heavily to source non-copyright music from independent artists and labels, creating catalogues and supply arrangements, categorising genres and curating playlists suitable for the retail and hospitality industries including shops, restaurants, pubs, hotels, showrooms and out of town retailers.

The last decade has seen a huge rise in talent, and the last 5 years in particular has led to changes across the whole music scene. Unsigned artists are no longer seen as second rate, second choice, poorly produced underfunded wannabees. Emerging Artists are breaking through, enjoying air play from BBC and Commercial radio stations and taking their place at all the summer festivals and concerts.

The Unsigned artists revolution is firmly rolling. This talent bank is now in demand, and KVH Studios stand at the head of the queue when it comes to sourcing, curation, production, selection and choice having invested, belief, time, enthusiasm, resource and energy into the sector.

For retailers playing non-copyright music, there are NO MUSIC LICENCE FEES payable to the PPL and PRS collection societies, therefore, huge savings can be made.

And by choosing KVH Studios as your audio provider, you will have access to the biggest independent music platform with no compromise on programming and flexibility around listener profiling.

Want to know more about how you can support up and coming artists whilst saving on licence fees? Speak to one of our consultants today on 0113 233 7800.

 

NEW MUSIC THIS MONTH: September 2019

By | In store radio, Music | No Comments

Welcome to the first NEW MUSIC THIS MONTH blog post where each month we will look back at some of the new tracks that have been added to the KVH Studios playlists. Every week we receive an abundance of new music releases from record labels, PR firms and pluggers, all after a spot on our lists. Some will succeed, some won’t!

One of the most talked about songs we’ve added this month is the collaboration between Ariana Grande, Miley Cyrus and Lana Del Rey form the new Charlie’s Angels movie.

Far Out Magazine described Inhaler as ‘a delightful amalgamation of neat guitar and synth-infused pop riffs’ and that sound is evident on their brilliant new single ‘Ice Cream Sundae’.

All our music services are tailored to each client’s individual needs. Some want nothing but the big songs from the charts, while other clients want something a little different, more forward thinking. With that in mind, this track from electronic artist Gidon Schocken covering Nelly Furtado’s ‘Say It Right’ worked perfectly.

The Big Moon received a lot of plaudits for their debut album ‘Love in the 4th Dimension’ and now they are back with a great new single – ‘Your Light’.

And finally this month, one of our clients hosted a Country music event, so we created a bespoke playlist of tracks featuring some of the acts, like Twinnie, that were on the line up, to play during the 3 day event.

Don’t forget to check back weekly to see the latest from KVH Studios!

production

Bet You Didn’t Know We Did That!

By | Audio Production, Commercial radio, In store radio, Podcasts, Radio Advertising, Studio Hire | No Comments
At KVH Studios, we do so much more than just in-store radio. In fact, that’s just the beginning!

From audio production to digital signage, check out just a few other things we do for our clients…

  • Scripting, production and distribution of advertising for commercial radio
  • Digital signage, animation and video production plus visual installation
  • On-hold messaging with licensing support
  • Conference music and audio
  • Outdoor presenter and music broadcasts for events, conferences and exhibitions
  • PA system hire
  • Training recording, editing and provision
  • Television/visual voiceovers and music with licensing support
  • Website streams and audio
  • Podcast creation, recording, editing and packaging inclusive of sonic branding and advertising
  • Podcast hosting management and reporting
  • Music licensing advice, support and management
  • PA system (amplifier and speakers) installation and maintenance
  • Purpose-built, high level broadcast quality audio studios for hire

And much more! So if you’re looking for an audio and visual supplier that can provide you with even more than your in-store radio and allow you to reduce your supply chain, the KVH Studios team are ready to help! Give us a call today on 0113 233 7800 to speak to one of our creative consultants.

 

music

How Can In-Store Experience Be Improved with Music?

By | In store radio, Music, Music producer, Team | No Comments

How can music earn you the loyalty of a customer, make them feel connected with your brand, and like they belong in your stores?

Retailers have known that in-store music affects shopper behaviour since the 1960’s, when some of the first studies into “shopping atmospheres” and the impact of sensory cues on customers were published. But our understanding of the real impact of in-store music continues to evolve to this day.

Shoppers can be affected (positively or negatively) by the tempo, volume, genre and tone of the music played in stores; setting the right mood with customers, encouraging them to linger for longer in store etc.

But retailers are increasingly finding that their music selections are perceived as a strong statement of branding, rather than just something pleasant playing in the background.

Survey data shows that millennial audiences are less likely to perceive music played in a commercial setting as artist “sell outs” and they’re more likely to see music as a deliberate identity choice made by a brand (or by that brand’s customers).

Giving brands a voice

The KVH Studios music team have designed, built and developed the musical identity and perfect sound for hundreds of brands over the years. So, who better to ask about how to create the sound of a brand than our experts, Head of Music, Nick Bewes, and Music Profiler, Matt Moore…

How do you know what a brand should sound like?

There are quite a lot of factors that we take into consideration when putting together a music policy for a client, the key ones being:

  • Core Values/brand strategy – What does the clients brand stand for? Are they built on rich heritage? Or are they spearheading a cutting-edge new proposition in their marketplace? This greatly impacts on how we would approach the musical identity.
  • Target Audience – Who do they primarily want to talk to? How are they currently talking to them? When are they most likely to be in store? We would always strive for the core listeners, both customer and colleagues, without alienating people who fall outside of this demographic. It’s a fine balance!

What’s the process for building a bespoke audio atmosphere for their stores?

We work with our clients to understand all of their brand and listener information as outlined above and then we can set about using our years of music and audio expertise in order to translate this into an effective audio service for that brand. The beauty of us working the way we do is that we approach every service differently and tailor it to the client’s specific needs. No two services are built in the same way and everything is from scratch.

Is music really that important? Can’t shops just play what’s popular? Or play a radio station?

It really is that important! Imagine your favourite scene from your favourite film. Every single piece of music is painstakingly recorded, designed and curated to elicit the exact range of emotions from you that the director wants you to feel. That same film scene without the sound would be like trying to drive a car without wheels or an engine! It wouldn’t work very well!

The same applies to retail and commercial environments. The music and audio is an extension of the brand experience that plays on the senses as much as all of the visual communication that you encounter in-store. If we’ve done our job right, it should blend in seamlessly with the rest of the branding.

On a much more practical level, we screen all of our music to make sure that it is right for the environment. We listen to all lyrics for profanities as well as contextual references. Simply playing the radio carries no guarantees that it will be right for your listeners and your stores. You want all your listeners to have an enjoyable, comfortable and motivational experience in store which, for customers, leads to increased dwell time and more spend, and for your colleagues, an effect on their positivity, which will spill into their interactions with customers.

What’re some of your favourite examples of brands using music well?

McDonald’s changed the game in 2003 when they launched the ‘I’m Lovin’ it’ campaign with a jingle performed by none other than Justin Timberlake. This was quickly upgraded to a full 3-minute, 42 second song, performed by Timberlake and produced by the Neptunes. This was the first time we were introduced to the new McDonald’s sonic logo which is still in existence today! After the popularity of the song faded, we were so familiar with the sonic logo, that it didn’t matter whether we heard it whistled, on sleigh bells or on pan pipes! We instantly associated those 5 notes with McDonald’s. Surely that campaign was worth its weight in gold(en arches!).

If you’re interested in speaking to one of our music consultants about creating a sound for your brand, whether that’s through in-store music, podcasts or sonic logos, give us a call on 0113 233 7800.

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