Category

Music

Christmas music

How to Tackle Christmas music

By | Christmas, Christmas music, In store radio, Music | No Comments

Should I, shouldn’t I? Debating whether to play Christmas music in store or not can be a confusing and frustrating decision. Some people absolutely love it, inspiring a feeling of celebration and excitement within them – others however, will despise it. The chances are that you’ll get both groups in your shop, so it’s important to decide whether it will benefit your atmosphere or ruin it.

The first thing to consider is, do you sell Christmas related items? Obviously if you do, Christmas music will boost the sale of these items by putting customers in the festive mood. This will result in their shopping experience being much more pleasant which means the chances are higher that they’ll pick up something extra.

However, this doesn’t mean that Christmas is the only genre you should play. If you sell a selection of both Christmas and non-Christmas related items around the festive period a mixture of music genres is a great way of balancing the atmosphere and keeping both the carol lovers, and haters, happy. Anyone in any mood could walk in, so you need to ensure your customers become relaxed and positive when in your store to increase sales. Christmas can be a very busy and stressful time for a lot of people, so the sound of joyful or romantic festive music can really help people get into the holiday spirit when shopping.

The type of Christmas music is an important factor too – jazz or classic carols will give your store a more luxurious and premium brand quality, whilst Christmas pop will appeal to a younger audience. Choosing the right genre is just as essential as deciding to have Christmas music at all; as with any music, if done right it can boost sales significantly by creating the perfect festive atmosphere.

What are your favourites?

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Halloween music

Your Spooky Halloween Music Playlist!

By | Halloween, Music, Music producer | No Comments

There’s a chill in the air, you hear a creak on the stairs, there’s a bump on the floor upstairs… Outside, the clouds clear and there’s a full moon. What’s that? Is that a wolf howling? It’s that time of year when one quarter of all the candy sold annually in the U.S. is purchased. Yes, it’s Halloween! So we’ve dug out our favourite Halloween music

Hopefully you don’t suffer from Samhainophobia (the fear of Halloween) and you’ll enjoy our Spooky Halloween playlist made up of 31 spine-chilling, magical tracks…

 

NEW MUSIC THIS MONTH: October 2019

By | In store radio, Music, Music producer | No Comments

Welcome back to our NEW MUSIC THIS MONTH blog post where each month we look back at some of the new tracks that have been added to the KVH Studios playlists. Every week we receive an abundance of new music releases from record labels, PR firms and pluggers, all after a spot on our lists. Some will succeed, some won’t! Let’s check out some of the highlights from the last 4 weeks…

If you pushed us to pick our favourite new track that has been added, it would be ‘Early’, which is the latest from Joy Crookes featuring Jafaris. Joy has been earning great reviews with her music this year, and on this evidence, will be one to watch in 2020.

Someone returning to the charts recently with the most mainstream track he’s released is Harry Styles. ‘Lights Up’ is a great pop song and shows a change in direction from his debut album a couple of years ago.

Another new name for you is Celeste. Her latest single ‘Strange’ stands out from the crowd because of its simplicity, her amazing voice, piano and strings. Lovely!

Now something completely different from Celeste, the return to form of The Darkness! I kid you not. Their sixth album ‘Easter is Canceled’ has just been released and it’s a belter. ‘Heart Explodes’ is the latest single from it and it might be the best song they have released since ‘I Believe in a Thing Called Love’.

‘Classical Garage’ by DJ Spoony and friends is an album that we’ve looking forward to hearing. And it doesn’t disappoint. Some great tracks given a new lease of life, none more so than ‘Flowers’, originally by Sweet Female Attitude, now sounding fresh again with perfect vocal from the reunited original line up of Sugababes.

Until next month, keep listening!

Music

WELCOME TO KVH STUDIOS: Debenhams

By | In store radio, Music, New client | No Comments

KVH Studios are extremely proud to announce we are now working with leading international brand Debenhams, providing in-store music and audio across their entire UK estate.

Established back in 1778, Debenhams have been an integral part of British shopping heritage, dominating the high-street for a number of years and providing a top 5 market share in clothing, as well as being a market leader in premium health and beauty too.

The brand approached KVH Studios with a requirement for both copyright and non-copyright music options across their estate plus time-sensitive messaging.

Through installation of the KVH Media Player at each store and the versatile software it offers, KVH Studios now provide automated creative content based on each store’s individual opening hours such as closing and Sunday browsing messages. This upgrade has allowed for increased efficiency, through controlling content centrally.

KVH Studios provide bespoke, customer profiled channels of music with hand-picked tracks that can change with events and seasons.

It’s an exciting time for Debenhams and KVH Studios are thrilled to be part of this journey. We’re looking forward to developing the service as the brand continues to progress.

To find out more about our bespoke music services and advanced delivery technology, give one of our consultants a call on 0113 233 7800 today.

music

We’re Leading the Way with Non-Copyright Music!

By | In store radio, Music, Non-Copyright music | No Comments

 “The revolution of first-class music from Emerging Artists is in full swing and KVH Studios are leading the charge”

Having been one of the early adopters and recognising the quality of the very best emerging talent and upcoming artists, KVH Studios invested heavily to source non-copyright music from independent artists and labels, creating catalogues and supply arrangements, categorising genres and curating playlists suitable for the retail and hospitality industries including shops, restaurants, pubs, hotels, showrooms and out of town retailers.

The last decade has seen a huge rise in talent, and the last 5 years in particular has led to changes across the whole music scene. Unsigned artists are no longer seen as second rate, second choice, poorly produced underfunded wannabees. Emerging Artists are breaking through, enjoying air play from BBC and Commercial radio stations and taking their place at all the summer festivals and concerts.

The Unsigned artists revolution is firmly rolling. This talent bank is now in demand, and KVH Studios stand at the head of the queue when it comes to sourcing, curation, production, selection and choice having invested, belief, time, enthusiasm, resource and energy into the sector.

For retailers playing non-copyright music, there are NO MUSIC LICENCE FEES payable to the PPL and PRS collection societies, therefore, huge savings can be made.

And by choosing KVH Studios as your audio provider, you will have access to the biggest independent music platform with no compromise on programming and flexibility around listener profiling.

Want to know more about how you can support up and coming artists whilst saving on licence fees? Speak to one of our consultants today on 0113 233 7800.

 

NEW MUSIC THIS MONTH: September 2019

By | In store radio, Music | No Comments

Welcome to the first NEW MUSIC THIS MONTH blog post where each month we will look back at some of the new tracks that have been added to the KVH Studios playlists. Every week we receive an abundance of new music releases from record labels, PR firms and pluggers, all after a spot on our lists. Some will succeed, some won’t!

One of the most talked about songs we’ve added this month is the collaboration between Ariana Grande, Miley Cyrus and Lana Del Rey form the new Charlie’s Angels movie.

Far Out Magazine described Inhaler as ‘a delightful amalgamation of neat guitar and synth-infused pop riffs’ and that sound is evident on their brilliant new single ‘Ice Cream Sundae’.

All our music services are tailored to each client’s individual needs. Some want nothing but the big songs from the charts, while other clients want something a little different, more forward thinking. With that in mind, this track from electronic artist Gidon Schocken covering Nelly Furtado’s ‘Say It Right’ worked perfectly.

The Big Moon received a lot of plaudits for their debut album ‘Love in the 4th Dimension’ and now they are back with a great new single – ‘Your Light’.

And finally this month, one of our clients hosted a Country music event, so we created a bespoke playlist of tracks featuring some of the acts, like Twinnie, that were on the line up, to play during the 3 day event.

Don’t forget to check back weekly to see the latest from KVH Studios!

Music profiler

IN THE SPOTLIGHT: Matt Moore – Music Profiler

By | Audio Production, Music, Music producer, Team | No Comments

How long have you been at KVH Studios?

7 years as a Music Profiler and Producer

What does your job involve?

It’s my job to meet our new and potential clients and understand their music and audio content needs as a business. I use the information provided to me to devise a music profile which outlines which styles would work best for their environment and customer base to provide the perfect brand experience. I’m also an audio producer/sound designer, and play an active role in supporting our experienced production team in creating the rich and immersive sound that we pride ourselves on.

What did you do before you worked at KVH Studios?

I worked as an audio producer within commercial radio for over a decade, producing audio branding for several radio stations on a local, regional and national level

What do you love most about what you do?

Everyday is different and I love challenging myself to help deliver the most engaging and relevant services for our client

What’s your favourite memory at KVH Studios?

I’m a massive music fan, so when we get to record acoustic sessions by artists, it’s always great fun. One that stands out in particular is when ‘The Shires‘ visited our studios

How would you describe KVH Studios in 3 words?

Fun, Forward-Thinking

If you could pick one, what would be your favourite music track?

Wow! This won’t be easy as there’s so many old and new tracks that move me in different ways. The one I’m going to pick is ‘As’ by Stevie Wonder

What do you like to do when you’re not at KVH Studios?

I’m a music producer in my spare time. I produce electronic music under the alias ‘Blakk Habit’ and have had my music broadcast on BBC Radio 1, 1Xtra and 6 Music, to mention a few. I also compose for television and film. My productions have cropped up in shows on ITV, BBC, Channel 4 and 5!

 

music

How Can In-Store Experience Be Improved with Music?

By | In store radio, Music, Music producer, Team | No Comments

How can music earn you the loyalty of a customer, make them feel connected with your brand, and like they belong in your stores?

Retailers have known that in-store music affects shopper behaviour since the 1960’s, when some of the first studies into “shopping atmospheres” and the impact of sensory cues on customers were published. But our understanding of the real impact of in-store music continues to evolve to this day.

Shoppers can be affected (positively or negatively) by the tempo, volume, genre and tone of the music played in stores; setting the right mood with customers, encouraging them to linger for longer in store etc.

But retailers are increasingly finding that their music selections are perceived as a strong statement of branding, rather than just something pleasant playing in the background.

Survey data shows that millennial audiences are less likely to perceive music played in a commercial setting as artist “sell outs” and they’re more likely to see music as a deliberate identity choice made by a brand (or by that brand’s customers).

Giving brands a voice

The KVH Studios music team have designed, built and developed the musical identity and perfect sound for hundreds of brands over the years. So, who better to ask about how to create the sound of a brand than our experts, Head of Music, Nick Bewes, and Music Profiler, Matt Moore…

How do you know what a brand should sound like?

There are quite a lot of factors that we take into consideration when putting together a music policy for a client, the key ones being:

  • Core Values/brand strategy – What does the clients brand stand for? Are they built on rich heritage? Or are they spearheading a cutting-edge new proposition in their marketplace? This greatly impacts on how we would approach the musical identity.
  • Target Audience – Who do they primarily want to talk to? How are they currently talking to them? When are they most likely to be in store? We would always strive for the core listeners, both customer and colleagues, without alienating people who fall outside of this demographic. It’s a fine balance!

What’s the process for building a bespoke audio atmosphere for their stores?

We work with our clients to understand all of their brand and listener information as outlined above and then we can set about using our years of music and audio expertise in order to translate this into an effective audio service for that brand. The beauty of us working the way we do is that we approach every service differently and tailor it to the client’s specific needs. No two services are built in the same way and everything is from scratch.

Is music really that important? Can’t shops just play what’s popular? Or play a radio station?

It really is that important! Imagine your favourite scene from your favourite film. Every single piece of music is painstakingly recorded, designed and curated to elicit the exact range of emotions from you that the director wants you to feel. That same film scene without the sound would be like trying to drive a car without wheels or an engine! It wouldn’t work very well!

The same applies to retail and commercial environments. The music and audio is an extension of the brand experience that plays on the senses as much as all of the visual communication that you encounter in-store. If we’ve done our job right, it should blend in seamlessly with the rest of the branding.

On a much more practical level, we screen all of our music to make sure that it is right for the environment. We listen to all lyrics for profanities as well as contextual references. Simply playing the radio carries no guarantees that it will be right for your listeners and your stores. You want all your listeners to have an enjoyable, comfortable and motivational experience in store which, for customers, leads to increased dwell time and more spend, and for your colleagues, an effect on their positivity, which will spill into their interactions with customers.

What’re some of your favourite examples of brands using music well?

McDonald’s changed the game in 2003 when they launched the ‘I’m Lovin’ it’ campaign with a jingle performed by none other than Justin Timberlake. This was quickly upgraded to a full 3-minute, 42 second song, performed by Timberlake and produced by the Neptunes. This was the first time we were introduced to the new McDonald’s sonic logo which is still in existence today! After the popularity of the song faded, we were so familiar with the sonic logo, that it didn’t matter whether we heard it whistled, on sleigh bells or on pan pipes! We instantly associated those 5 notes with McDonald’s. Surely that campaign was worth its weight in gold(en arches!).

If you’re interested in speaking to one of our music consultants about creating a sound for your brand, whether that’s through in-store music, podcasts or sonic logos, give us a call on 0113 233 7800.

festival

Festival Season is Coming To An End…

By | Festival, Music | No Comments

It’s nearly time to put the tent away for another year as the festival season draws to a close with Reading/Leeds over the Bank Holiday weekend. Here are KVH Studios, Head of Music, Nick Bewes, gives us the rundown of all the action in our home of Leeds…

Friday

The Main stage is headlined by Foo Fighters, where the nicest man in rock music, Dave Grohl, and his mates will no doubt put on a great show.

Before we get there though, over on the BBC Introducing Stage earlier in the day are the wonderful TalkBoy who will be playing a hometown show and are well worth checking out.

Other highlights for Friday include BBC Radio 1Xtra stage playing host to the brilliant Not3s, Enter Shikari have just released the cracking new single Stop The Clocks and will be playing the Main Stage & The Pit/The Lock Up stage, while the wonderful Sundara Karma will entertain the crowds at the BBC Radio 1 stage.

When We Land is the excellent debut album by Anteros released earlier this year and they will be on the Festival Republic stage today.

Saturday

Marsicans are a young indie band from Leeds whose have a driving, harmony-laden sound and exciting live shows. Catch them on the BBC Introducing Stage early doors today.

George Ezra’s little brother, Ten Tonnes is on the Festival Republic stage, while Bowling for Soup headline The Pit/The Lock Up stage and the superb Becky Hill is on the Radio One Dance stage. Clairo, who has just released her debut album Immunity and getting good reviews, is also well worth checking out on the BBC Radio Stage.

And finally, Saturday ends with the awesome The 1975 headlining the Main Stage. Their live shows and videos have been amazing recently, visually spectacular. I wonder what they have planned for the Leeds Festival?

Sunday

The final day of the festival and the BBC Radio 1 stage is the place to be today. Pip Blom, Slowthai and King Princess have been getting lots of positive reviews for their music this year. Then there’s the more well-known Mabel, PVRIS and Stefflon Don, while headliner Mura Masa has been a KVH Studios favourite for a good few years and continues to produce amazing music.

Another artist, who we have been a big fan of here at KVH Studios, is the superb The Japanese House. We first played Amber Bain back in 2015 and this year, her music continues to evolve and get better. She’s playing The Festival Republic stage.

And finally, on the Main Stage, one of the musical stars of 2019. She’s had one of THE songs of the year, released a great album and her live shows get rave reviews. Although Post Malone and Twenty One Pilots are the headliners today, I think Billie Eilish will be the one to watch.

Full details of the line up for each stage can be found here https://www.leedsfestival.com/lineup#stages.

Enjoy the show!

 

 

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