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Music

NEW MUSIC THIS MONTH: March 2020

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Welcome to another look back at all the new music we have added this month to our in-store music services with Head of Music, Nick Bewes.

One of the biggest pop stars of the last decade returned this month with her first solo single in 3 years, Stupid Love. Taken from her album, Chromatica, it’s a perfect slice of pop. The video was filmed entirely using Apple’s iPhone 11 Pro triple camera system!

Sports Team have been described as 2020’s most chaotic new band, we just think that they produce great music, their latest single Here’s The Thing is just brilliant. It’s taken from their debut album, Deep Down Happy.

We’ve been fans of Jessie Ware for a very long time here at KVH Studios, having first added her to our playlists back in 2012. Since then, she has produced some of the smoothest pop sounds around and returned this month with the sublime Spotlight.

It’s been 7 years since we first added the brilliant Haim to our playlists. Now they are getting ready to release their third album, Women in Music Pt 3. And they have unleashed their latest single The Steps, which is another cracker.

And finally, there’s another Trolls movie on the way, so Justin Timberlake is back with some new tracks. The first movie gave us the brilliant Can’t Stop the Feeling. This time he’s teamed up with SZA for equally good The Other Side.

And there you have it, our highlights of the last month in music. Keep up to date with our playlist additions Spotify playlist here.

In-store Music

Does playing music in your stores make a difference?

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Does playing music in your stores make a difference?

 

The answer to that is a resounding YES, based on extensive research over recent decades, 81% of customers agree that playing in-store music creates a better atmosphere when compared to a retail store that does not play music*.

In fact, music is listed within the top 5 areas that make an instant impact on customers (the others being light, smell, space, and visual appearance). Yet we’re constantly amazed at how many retailers get it wrong!

Most retailers are playing music, but there are still many unanswered questions…

  • Do store colleagues enjoy it?
  • Is it profiled to your demographic and footfall?
  • Does it represent your brand effectively?

It makes us wonder why so little attention seems to be given to the music and ‘sound branding’ when it’s such an important factor within the mix. So why focus only on the visual aspects?

Here’s the amazing bit. Getting your music right costs, no more than getting it wrong! Yet the prize for getting it right can be so rewarding. It’s a case of choosing the right music partner to work with…

KVH Studios are one of the UK’s largest in-store music providers, certainly the most progressive, and currently enjoying customer satisfaction ratings off the scale. Just check out our testimonials!

Our studio team of experienced musicologists, supported by top-class producers skilled in profiling and branding, are amongst the very best in the business. Our relationships with record companies, independent labels and emerging artists give KVH Studios the edge when curating music profiles. We are in the best possible position to help you create ‘the sound of your brand’. We are so passionate and emotionally invested in music and customer satisfaction, it’s not surprising that our customers benefit time and time again.

Not sure if you’re getting the most out of your music? Is your music contract up for renewal soon?

Well now’s the time to get in touch with KVH Studios on 0113 233 7800. Have a chat and see what we can do for your individual brand.

We look forward to hearing from you!

New Music Feb

NEW MUSIC THIS MONTH: February 2020

By | Music, Uncategorised | No Comments

As we approach the end of another month at KVH Studios, Head of Music Nick Bewes looks back at some of the new music that we have added in February to our in-store music services.

Let’s be honest, the only place to start our review of music in February is with Eilish, Billie Eilish. She released the theme song from the new Bond movie, No Time to Die. After 90,000 equivalent chart sales in its first week, including 10.6 million streams. It became only the second 007 song to go to Number One, in the UK Charts.

Elsewhere, Noel Gallagher continued having fun with new music, since leaving Oasis. He has produced some great tunes with his High Flying Birds band.

The first couple of albums were very much what you would expect, but with his last album, Who Built the Moon, he began experimenting with different styles of music with the help of legendary producer David Holmes. In 2019, he began releasing EPs which continue with the adventurous theme with the latest called Blue Moon Rising.

Dua Lipa is gearing for the release of her second album, Future Nostalgia, with Physical being another perfect pop song. If the first three songs from the album are anything to go by, the new album is going to be a cracker.

As well as playing the big acts, we love supporting new talent here at KVH Studios. And this month, we are pleased to give exposure to Leeds artist Sfven. His latest single Flower Beds is a great song, it deserves to be heard by many more people. One to watch this year.

And finally, this week we added the fabulous new track from Shaun Escoffery called River. It’s a big catchy pop song with an even bigger chorus. It’s taken from new album Strong Enough which is out in April on Decca Records. This is the first time that a massively talented singer that we have been supporting since 2014, has been on a major label.

You can keep up to date with our main new additions on our Spotify playlist here.

Music

NEW MUSIC THIS MONTH: January 2020

By | In store radio, Music, Music producer, Team, Uncategorised | No Comments

Here we are, it’s time for the first new music review of 2020 from KVH Studios, all have which have been added to our in-store music services.

We start with a duet by two singers with a combined age of 143, who have sold one or two records in the 50 years they have been in the music industry. It’s the title track from Ozzy Osbourne’s new album which is released in February and features another legend in the shape of Sir Elton John on vocals and piano. And it’s not just those two, it also features Slash & Duff from Guns N Roses and Chad from Red Hot Chili Peppers. Oh, and it’s a cracking single.

At the other end of musical scale, Celeste is starting out. She’s the Brits Rising Star and the winner of the BBC Sound of 2020 Poll. Her new single Stop this Flame is so different from her last track Strange, which shows how good she is.

We’ve been big fans of the amazing Ella Eyre for so many years, having burst onto the scene with Rudimental’s Waiting All Night. Now she’s back with the first new music from her second solo album.

Another singer returning, but after a little bit longer than Ella, is Andrew Roachford. He hit the charts in 1989 with Cuddly Toy and is back with a superb new single Love Remedy. It’s taken from his 11th album Twice in a Lifetime, which is out in April.

April also sees the release of Gregory Porter’s new album All Rise. The first taste of the album is Superb Revival. He says of the track “Yes, you could say that I went big,” and he does. It’s a single with a big sound. And we like that sound.

Keep up to date with all our new music additions on our Spotify playlist.

2019

2019 In Review

By | In store radio, Music, New client | No Comments

Happy New Year everyone!

With the majority of us back to work today and starting a brand-new year (and decade!), we thought we’d take a quick look back and review 2019 before diving into 2020.

And what a year to look back on. For KVH Studios, many would say it was our best year yet and we certainly finished for the Christmas break on a high and excited about what’s to come.

So let’s look at some highlights…

New clients!

2019 was a bumper year for taking on new clients of different sizes and types. Some of the big ones included the launch of Superdrug Live in March, following a successful tender win in 2018, which broadcasts a live show daily, including dual presenters on a Saturday, alongside supplier advertising. This was shortly followed by the launch of the Ann Summers audio and visual service in May. July saw the launch of the two-channel music service for Debenhams including time sensitive/automated messaging and Motorpoint Radio launched that same month. And most recently in November, we launched a digital music and advertising service for The Original Factory Shop upgrading them from a CD service and allowing them to promote key campaigns.

With many more in the pipeline for launch in 2020, we’re excited to keep this fast growth of our client base going, but let’s not forget the development of our existing client services which we have retained many long-term contracts with across 2019 and have seen a huge expansion of the services we provide…

New services!

Alongside providing a much more attentive and pro-active service to our clients, a key goal for 2019 was to expand our offering outside of in-store radio, allowing us to provide ‘the full media package’ cutting out the need for our clients to have different suppliers for different services.

The first objective was to expand our digital signage services in response to a distinct need from our clients and the most obvious development in our industry, with audio and visual going hand in hand. We of course have always had it available to our clients in the past as an ‘add on’ but it was this year where we really set about making it a full service; expanding our knowledge in the area, bringing expertise into the team and developing our technology bespoke to requirements. We’re now proud to be providing digital signage services to Costcutter and Ann Summers with a number of new launches in the works for other clients in 2020. Check out the additions we made to our website in September of this year here!

In summer we proudly produced ‘The Beauty of it all’ podcast for Superdrug which hit the top spot in the Health and Beauty charts and trended number one on iTunes. We’ve had plenty of experience in recording podcasts for a number of clients in our very own in-house studios, but this high-profile project allowed us to work with different talent and celebrities, produce externally and manage the whole upload and promotion across all the top podcast platforms. We also created bespoke music and advertising for each episode. This experience has allowed us to open up our podcast services further and we have another big exciting project coming up in 2020.

This past year also saw us putting our data-triggered content capabilities into play, growth of estates through new installations into client acquisitions, development of music only services into content, commercial radio production for new clients and full licensing management, all of which allows our customers to use us for a number of purposes.

Our creativity reached new heights this year through expansion of team skillset and exploring new production opportunities. To the point where we won our first VOX award in October for Best Retail/Service Message or Commercial (IVR/In-Store). What an achievement by the team!

And that’s just the highlights! It’s been a very busy year but a fantastic one as we finish with a stronger, tighter team than ever and look forward to the arrival of two new starters in January to support in our growth.

There’s certainly no quiet January for us as we go head first into a jam-packed month of pitches, rollouts and new launches which we look forward to sharing with you in the coming months.

We’re raring to go for this new year ahead and we wish all of you a very successful and happy one!

music

BBC Introducing 2019 – Artist of the Year

By | In store radio, Music, Music producer | No Comments

Here at KVH Studios, we curate and program over 70 different music channels. We don’t work on a one size fits all approach. Our clients have different needs. Some want nothing but the biggest hits from across the decades. However, some of our clients are looking for something different, something new. We are always on the lookout for songs and artists that are producing music away from the mainstream. And there’s nothing more satisfying than seeing them cross over into the spotlight, for everyone else to enjoy.

Celeste is the name of an artist you are going to hear a lot more of in 2020. She has just been named as the latest BBC Introducing Artist of the Year. And today, she has also been announced as the winner of the new BRIT’s Rising Star Award for 2020. And rightly so. Celeste follows in the footsteps of Tom Grennan, Izzy Bizu, Jack Garratt and Catfish and the Bottlemen in being awarded the BBC Introducing honour and all of them featured on our playlists before receiving the accolade. The only winner we didn’t play beforehand was Declan McKenna who won the award 2017.

Celeste has been on our radar here at KVH Studios since we received the track ‘Father’s Son’ from her record company back in February. However, it was with the release of the superb ‘Strange in September’ when it became obvious that Celeste had something to make her stand out from the crowd. It was so different from everything else that was around. It’s achingly simple in its approach. No theatrics, no in your face production. Her voice is the star of the show. It doesn’t need anything else.

Celeste says that her debut album will be out in by the end of 2020. We have a feeling that it will be worth the wait!

To find out more about our bespoke music curation for your brand, give our consultants a call today on 0113 233 7800.

In-store radio

WELCOME TO KVH STUDIOS: The Original Factory Shop

By | In store radio, Music, New client | No Comments

KVH Studios are excited to announce we are now providing in-store radio to The Original Factory Shop, across their full estate of stores in the UK.

Since 1969, so celebrating it’s 50th birthday this year, The Original Factory Shop has been sitting at the heart of communities across the UK, offering incredible value, choice and quality, with customers relying on their wide range of high street labels and big brand deals with up to 70% off RRP across fashion, beauty, home and more.

The brand was looking for a new in-store radio supplier with a higher quality and variety of music, creativity around their messaging and a more proactive approach towards the account management and development of their audio service.

KVH Studios were successful in showcasing our ability to meet these requirements, plus more, through demonstrations and a store trial. Following this, we upgraded the delivery at each store to a network solution by providing each site with a KVH Media Player, giving the brand the ability to target content to individual sites, and supported them with self-installation. This ensured no costs were incurred in transitioning suppliers.

KVH Studios provide The Original Factory Shop with customer profiled music and creative messaging including branding, advertising and features in line with their marketing strategy.

We’re thrilled to be working with The Original Factory Shop as an extensive of their marketing team and look forward to supporting them with their objectives through the power of in-store radio.

To find out more about our bespoke music and messaging services including how you can save money on licensing costs with non-copyright music, give one of our creative consultants a call on 0113 233 7800 today.

 

Music

IN THE SPOTLIGHT: Nick Bewes – Head of Music

By | In store radio, Music | No Comments

How long have you been at KVH Studios?
I started as a freelance presenter in 2006 before joining the team full-time later that year and becoming Head of Music in 2009.

What does your job involve?
The simple answer is that I listen to music and talk between songs. However, it’s a bit more complicated than that. I listen to every piece of music that gets added to our music services, for several reasons. Most importantly, I listen for lyrical content. Even if it’s a big hit single and getting played on Radio 1 or Capital, we have to be more careful.

When a customer is in store, they can’t turn it off or down like they can in a car or at home if something ‘grown up’ comes on. My personal taste doesn’t come into deciding whether a song goes in to play. The main thing is whether the song will do a job for one of or more of our clients, if it does then it gets added.

I’m in charge of thousands of tracks and over 70 different music channels across all of our music platforms. I also work with our account managers to make sure that our clients receive the right music for their brand. I’m also a presenter on our live in-store services, in addition to managing our team of presenters we have on rotation for the live shows. This includes making sure they are talking about the right things for the brand and coaching them on presenting in-store radio.

What did you do before you worked at KVH Studios?
I was a breakfast show presenter, head of music and programme controller at a local radio station in the Yorkshire Dales. Before that I worked in the print trade for 11 years.

What do you love most about what you do?
I’ve always been a massive music fan, so being able to discover and share new music for a living is ideal! Some clients just want the hits, but others want something more adventurous, so I’m always looking for new music. I’ve playlisted bands months, sometimes even a year before they have had a number one single, which is always a good feeling. Years & Years and Clean Bandit are just a couple to name who were played on our services long before they had a single that topped the chart.

Also, my job has given me the opportunity to interview so many interesting people. I’ve been able to talk with Phil Spencer from Location Location Location about all things houses and home improvements, show off my (very) limited kitchen skills with Nigella Lawson and James Martin – he never did take me up on my invitation to sample my cooking. I’ve also interviewed quite a few X Factor winners (and losers), authors, reality stars and a Spice Girl!

What’s your favourite memory at KVH Studios?
Being promoted to Head of Music in 2009 was pretty amazing, dream job alert! However, I worked on a project with one of our clients a few years ago which was one of the best things I’ve ever been involved with in the 20 years I’ve worked in radio. The client came to us and said they were going to be doing a Sky Dive for charity and they wanted their staff to get involved, so we ran promos and talked about it on air. Once the selection process was completed, a few months later we started to record interviews with the 25 members of staff who were going to throw themselves out of a plane at 13,000 feet, all in the name of charity.  These were broadcast on air so all the company knew how everyone was doing with fundraiser.

Then it was the big day and we went to the airfield and recorded everything that was going on. We chatted to the sky divers, we recorded training sessions and interviewed everyone after they had done the jump. We even had a marriage proposal (thankfully the answer was yes!). This was all edited in to a special programme on their service and we sent a CD of the show to all of those that had completed the sky dive. It showed how important their radio service was to their colleagues. There were only 25 people actually jumping out of the plane but the whole company got involved, fundraising and supporting them. It was an amazing experience to be part of. Even if my feet were firmly planted on the ground!

How would you describe KVH Studios in 3 words?
Passionate, Knowledgeable, Professional

If you could pick one, what would be your favourite music track?
For someone in my job, that is an impossible question to answer. It can depend on my mood, how I’m feeling and what I’m doing. Whilst I obviously love discovering new music, there are some artists and songs that I will always go back to such as Ozzy Osbourne, Bonobo, Manic Street Preachers, Submotion Orchestra, U2, Elbow, Pet Shop Boys, Matchbox Twenty, New Order, Bublé….

But if you force me, I’m going down the sentimental route and I’ll pick the song that was playing when my wife Sharon walked down the aisle at our wedding, Tom Odell’s ‘Grow Old With Me‘. That’s the best thing about music, it provokes memories and creates emotional ties.

What do you like to do when you’re not at KVH Studios?
I write new music reviews for an online music blog and I’m also on the review team for Sofar Sounds in Leeds, deciding whether bands and artists are suitable for their live shows. I’m also involved in our local community centre, where we put classes and events on and we have a monthly community cinema which I host. Oh yes and I spend time with my wife. And family. And friends! Love doing the usual, watching TV and going to the cinema, going to gigs and theatre. I’d like to read more, but don’t seem to have much time for that, sadly. I’m building a nice collection though for when I do.

Christmas music

How to Tackle Christmas music

By | Christmas, Christmas music, In store radio, Music | No Comments

Should I, shouldn’t I? Debating whether to play Christmas music in store or not can be a confusing and frustrating decision. Some people absolutely love it, inspiring a feeling of celebration and excitement within them – others however, will despise it. The chances are that you’ll get both groups in your shop, so it’s important to decide whether it will benefit your atmosphere or ruin it.

The first thing to consider is, do you sell Christmas related items? Obviously if you do, Christmas music will boost the sale of these items by putting customers in the festive mood. This will result in their shopping experience being much more pleasant which means the chances are higher that they’ll pick up something extra.

However, this doesn’t mean that Christmas is the only genre you should play. If you sell a selection of both Christmas and non-Christmas related items around the festive period a mixture of music genres is a great way of balancing the atmosphere and keeping both the carol lovers, and haters, happy. Anyone in any mood could walk in, so you need to ensure your customers become relaxed and positive when in your store to increase sales. Christmas can be a very busy and stressful time for a lot of people, so the sound of joyful or romantic festive music can really help people get into the holiday spirit when shopping.

The type of Christmas music is an important factor too – jazz or classic carols will give your store a more luxurious and premium brand quality, whilst Christmas pop will appeal to a younger audience. Choosing the right genre is just as essential as deciding to have Christmas music at all; as with any music, if done right it can boost sales significantly by creating the perfect festive atmosphere.

What are your favourites?

Remember to follow us on our social media channels for more news and advice.

Halloween music

Your Spooky Halloween Music Playlist!

By | Halloween, Music, Music producer | No Comments

There’s a chill in the air, you hear a creak on the stairs, there’s a bump on the floor upstairs… Outside, the clouds clear and there’s a full moon. What’s that? Is that a wolf howling? It’s that time of year when one quarter of all the candy sold annually in the U.S. is purchased. Yes, it’s Halloween! So we’ve dug out our favourite Halloween music

Hopefully you don’t suffer from Samhainophobia (the fear of Halloween) and you’ll enjoy our Spooky Halloween playlist made up of 31 spine-chilling, magical tracks…

 

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