Category

New client

2019

2019 In Review

By | In store radio, Music, New client | No Comments

Happy New Year everyone!

With the majority of us back to work today and starting a brand-new year (and decade!), we thought we’d take a quick look back and review 2019 before diving into 2020.

And what a year to look back on. For KVH Studios, many would say it was our best year yet and we certainly finished for the Christmas break on a high and excited about what’s to come.

So let’s look at some highlights…

New clients!

2019 was a bumper year for taking on new clients of different sizes and types. Some of the big ones included the launch of Superdrug Live in March, following a successful tender win in 2018, which broadcasts a live show daily, including dual presenters on a Saturday, alongside supplier advertising. This was shortly followed by the launch of the Ann Summers audio and visual service in May. July saw the launch of the two-channel music service for Debenhams including time sensitive/automated messaging and Motorpoint Radio launched that same month. And most recently in November, we launched a digital music and advertising service for The Original Factory Shop upgrading them from a CD service and allowing them to promote key campaigns.

With many more in the pipeline for launch in 2020, we’re excited to keep this fast growth of our client base going, but let’s not forget the development of our existing client services which we have retained many long-term contracts with across 2019 and have seen a huge expansion of the services we provide…

New services!

Alongside providing a much more attentive and pro-active service to our clients, a key goal for 2019 was to expand our offering outside of in-store radio, allowing us to provide ‘the full media package’ cutting out the need for our clients to have different suppliers for different services.

The first objective was to expand our digital signage services in response to a distinct need from our clients and the most obvious development in our industry, with audio and visual going hand in hand. We of course have always had it available to our clients in the past as an ‘add on’ but it was this year where we really set about making it a full service; expanding our knowledge in the area, bringing expertise into the team and developing our technology bespoke to requirements. We’re now proud to be providing digital signage services to Costcutter and Ann Summers with a number of new launches in the works for other clients in 2020. Check out the additions we made to our website in September of this year here!

In summer we proudly produced ‘The Beauty of it all’ podcast for Superdrug which hit the top spot in the Health and Beauty charts and trended number one on iTunes. We’ve had plenty of experience in recording podcasts for a number of clients in our very own in-house studios, but this high-profile project allowed us to work with different talent and celebrities, produce externally and manage the whole upload and promotion across all the top podcast platforms. We also created bespoke music and advertising for each episode. This experience has allowed us to open up our podcast services further and we have another big exciting project coming up in 2020.

This past year also saw us putting our data-triggered content capabilities into play, growth of estates through new installations into client acquisitions, development of music only services into content, commercial radio production for new clients and full licensing management, all of which allows our customers to use us for a number of purposes.

Our creativity reached new heights this year through expansion of team skillset and exploring new production opportunities. To the point where we won our first VOX award in October for Best Retail/Service Message or Commercial (IVR/In-Store). What an achievement by the team!

And that’s just the highlights! It’s been a very busy year but a fantastic one as we finish with a stronger, tighter team than ever and look forward to the arrival of two new starters in January to support in our growth.

There’s certainly no quiet January for us as we go head first into a jam-packed month of pitches, rollouts and new launches which we look forward to sharing with you in the coming months.

We’re raring to go for this new year ahead and we wish all of you a very successful and happy one!

In-store radio

WELCOME TO KVH STUDIOS: The Original Factory Shop

By | In store radio, Music, New client | No Comments

KVH Studios are excited to announce we are now providing in-store radio to The Original Factory Shop, across their full estate of stores in the UK.

Since 1969, so celebrating it’s 50th birthday this year, The Original Factory Shop has been sitting at the heart of communities across the UK, offering incredible value, choice and quality, with customers relying on their wide range of high street labels and big brand deals with up to 70% off RRP across fashion, beauty, home and more.

The brand was looking for a new in-store radio supplier with a higher quality and variety of music, creativity around their messaging and a more proactive approach towards the account management and development of their audio service.

KVH Studios were successful in showcasing our ability to meet these requirements, plus more, through demonstrations and a store trial. Following this, we upgraded the delivery at each store to a network solution by providing each site with a KVH Media Player, giving the brand the ability to target content to individual sites, and supported them with self-installation. This ensured no costs were incurred in transitioning suppliers.

KVH Studios provide The Original Factory Shop with customer profiled music and creative messaging including branding, advertising and features in line with their marketing strategy.

We’re thrilled to be working with The Original Factory Shop as an extensive of their marketing team and look forward to supporting them with their objectives through the power of in-store radio.

To find out more about our bespoke music and messaging services including how you can save money on licensing costs with non-copyright music, give one of our creative consultants a call on 0113 233 7800 today.

 

Music

WELCOME TO KVH STUDIOS: Debenhams

By | In store radio, Music, New client | No Comments

KVH Studios are extremely proud to announce we are now working with leading international brand Debenhams, providing in-store music and audio across their entire UK estate.

Established back in 1778, Debenhams have been an integral part of British shopping heritage, dominating the high-street for a number of years and providing a top 5 market share in clothing, as well as being a market leader in premium health and beauty too.

The brand approached KVH Studios with a requirement for both copyright and non-copyright music options across their estate plus time-sensitive messaging.

Through installation of the KVH Media Player at each store and the versatile software it offers, KVH Studios now provide automated creative content based on each store’s individual opening hours such as closing and Sunday browsing messages. This upgrade has allowed for increased efficiency, through controlling content centrally.

KVH Studios provide bespoke, customer profiled channels of music with hand-picked tracks that can change with events and seasons.

It’s an exciting time for Debenhams and KVH Studios are thrilled to be part of this journey. We’re looking forward to developing the service as the brand continues to progress.

To find out more about our bespoke music services and advanced delivery technology, give one of our consultants a call on 0113 233 7800 today.

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