Happy New Year everyone!
With the majority of us back to work today and starting a brand-new year (and decade!), we thought we’d take a quick look back and review 2019 before diving into 2020.
And what a year to look back on. For KVH Studios, many would say it was our best year yet and we certainly finished for the Christmas break on a high and excited about what’s to come.
So let’s look at some highlights…
2019 was a bumper year for taking on new clients of different sizes and types. Some of the big ones included the launch of Superdrug Live in March, following a successful tender win in 2018, which broadcasts a live show daily, including dual presenters on a Saturday, alongside supplier advertising. This was shortly followed by the launch of the Ann Summers audio and visual service in May. July saw the launch of the two-channel music service for Debenhams including time sensitive/automated messaging and Motorpoint Radio launched that same month. And most recently in November, we launched a digital music and advertising service for The Original Factory Shop upgrading them from a CD service and allowing them to promote key campaigns.
With many more in the pipeline for launch in 2020, we’re excited to keep this fast growth of our client base going, but let’s not forget the development of our existing client services which we have retained many long-term contracts with across 2019 and have seen a huge expansion of the services we provide…
Alongside providing a much more attentive and pro-active service to our clients, a key goal for 2019 was to expand our offering outside of in-store radio, allowing us to provide ‘the full media package’ cutting out the need for our clients to have different suppliers for different services.
The first objective was to expand our digital signage services in response to a distinct need from our clients and the most obvious development in our industry, with audio and visual going hand in hand. We of course have always had it available to our clients in the past as an ‘add on’ but it was this year where we really set about making it a full service; expanding our knowledge in the area, bringing expertise into the team and developing our technology bespoke to requirements. We’re now proud to be providing digital signage services to Costcutter and Ann Summers with a number of new launches in the works for other clients in 2020. Check out the additions we made to our website in September of this year here!
In summer we proudly produced ‘The Beauty of it all’ podcast for Superdrug which hit the top spot in the Health and Beauty charts and trended number one on iTunes. We’ve had plenty of experience in recording podcasts for a number of clients in our very own in-house studios, but this high-profile project allowed us to work with different talent and celebrities, produce externally and manage the whole upload and promotion across all the top podcast platforms. We also created bespoke music and advertising for each episode. This experience has allowed us to open up our podcast services further and we have another big exciting project coming up in 2020.
This past year also saw us putting our data-triggered content capabilities into play, growth of estates through new installations into client acquisitions, development of music only services into content, commercial radio production for new clients and full licensing management, all of which allows our customers to use us for a number of purposes.
Our creativity reached new heights this year through expansion of team skillset and exploring new production opportunities. To the point where we won our first VOX award in October for Best Retail/Service Message or Commercial (IVR/In-Store). What an achievement by the team!
And that’s just the highlights! It’s been a very busy year but a fantastic one as we finish with a stronger, tighter team than ever and look forward to the arrival of two new starters in January to support in our growth.
There’s certainly no quiet January for us as we go head first into a jam-packed month of pitches, rollouts and new launches which we look forward to sharing with you in the coming months.
We’re raring to go for this new year ahead and we wish all of you a very successful and happy one!