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Podcasts

The Advantages of Podcasts for Your Business

By | Audio Production, Podcasts, Radio Advertising, Studio Hire | No Comments

“Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations or real-life demonstrations” – Nicole D’Angelo, Associate Editor with Skyword

In recent years, the popularity of podcasts has continued to grow, attracting millions of listeners worldwide. The great thing is, podcasts are diverse and can be accessed ever so easily. From your morning commute to work or even for that extra bit of inspiration and motivation in the gym, there is so much opportunity to listen.

It’s also clear to see why so many businesses are jumping on the bandwagon and sharing in the mediums ever-growing success, by including it in their marketing strategies.

Described by some as a converged medium (bringing together audio and the web), podcasts can impact a business in a variety of positive ways, but what are some of these advantages?

Growth

According to apple iTunes, there are currently over 700,000 podcasts covering a wide and varied range of topics with the most popular achieving up to 30 million downloads. The number of listeners in the UK has also doubled in the last 5 years from 3.2m (7% of adults 15+) in 2013 to 5.9m (11%) in 2018. * (Ofcom). These stats speak volumes.

Businesses using podcasts are able to reach new and existing audiences by helping build a familiarity between the client and the company. Once people start to show interest, the power of ‘word of mouth’ plays a pivotal role in helping them grow. According to business author Robert Gerrish “You just need one person to listen, get your message and pass it on to someone else, and you’ve doubled your audience”.

Accessibility

In a world where we demand easily accessible, quick-fire information, podcasts suit the needs of an environment where people are constantly on the go. Most adults in the country are never seen without their smart phones either. In fact it’s hard to remember a time when we didn’t depend so much on them. This is a huge benefit as this means podcasts come readily available, right there in the palm of our hands.

Through podcast specific apps on our smart phones, it allows for an easily accessible download as well as an option to store for later. You can also ‘subscribe’ to favourites, keeping you up to date on the latest episodes. This is a particular advantage for a business because if you broadcast regularly, a listener can become familiar with your company and values keeping you in the forefront of their minds.

Brand Awareness

Podcasts are also a great way to share expertise of your business. We all want information to be reliable, unbiased and balanced. That’s the beauty of a podcast, it helps to connect your brand with the audience building an effective relationship with engaging, interesting content. People listen to it and almost feel like they know the speaker as they share a common interest. And as you know, people are more likely to buy something from somebody they know or trust.

Influence

According to Acast, 76% of UK podcast listeners have followed up on an ad or sponsored message they heard in a show, with 37% saying an ad had led them to seek out further information on a product, and 24% were prompted to visit a brand’s website.

Creating a series of podcasts also gives you a forum to interview experts from the industry. Not only can this educate listeners with their expertise but also grow your own network and publicity. If they also decide to share these interviews, you’ll get further exposure from their audiences too.

Simplicity

Not only are podcasts incredibly easy to set up but they are an engaging and interactive way to communicate with your audience.

The content can literally be on anything and everything to do with your business and, because of that flexibility, you can reach out to a wide variety of different customers. Whether you’re a clothing company speaking about vintage fashion or a health and beauty retailer wanting to talk about their latest skin care range, the possibilities are endless.

Ready to start your own podcast series? Contact KVH Studios today on 0113 233 7800 or email us at info@kvhstudios.com for support right through from content creation to recording and hosting.

Want to hear our latest series created for Superdrug? Click her to listen to ‘The Beauty of It All’.

References: Skyword, Apple iTunes, Ofcom, Robert Gerish, Acast

production

Bet You Didn’t Know We Did That!

By | Audio Production, Commercial radio, In store radio, Podcasts, Radio Advertising, Studio Hire | No Comments
At KVH Studios, we do so much more than just in-store radio. In fact, that’s just the beginning!

From audio production to digital signage, check out just a few other things we do for our clients…

  • Scripting, production and distribution of advertising for commercial radio
  • Digital signage, animation and video production plus visual installation
  • On-hold messaging with licensing support
  • Conference music and audio
  • Outdoor presenter and music broadcasts for events, conferences and exhibitions
  • PA system hire
  • Training recording, editing and provision
  • Television/visual voiceovers and music with licensing support
  • Website streams and audio
  • Podcast creation, recording, editing and packaging inclusive of sonic branding and advertising
  • Podcast hosting management and reporting
  • Music licensing advice, support and management
  • PA system (amplifier and speakers) installation and maintenance
  • Purpose-built, high level broadcast quality audio studios for hire

And much more! So if you’re looking for an audio and visual supplier that can provide you with even more than your in-store radio and allow you to reduce your supply chain, the KVH Studios team are ready to help! Give us a call today on 0113 233 7800 to speak to one of our creative consultants.

 

Why Radio Needs to Be Part of Your 2019 Marketing Strategy

By | Audio Production, Radio Advertising, Studio Hire | No Comments

There was a time when advertising was simple; people would stand in the street banging a stick in a bucket shouting ‘apples for sale!’ and it was job done. Then in the 1400’s the printing press was invented and suddenly you could advertise your produce to a much wider audience. Then radio, TV and the internet came along, terms such as ‘guerrilla marketing’, ‘social media’ and ‘brand engagement’ started getting thrown about and it all got a bit less…simple. Here we take a look at why radio needs to be a part of your marketing strategy next year, no matter what new platform appears.

Online and Radio go hand in hand

Over the past decade we’ve been moving towards an increasingly digital world, where more and more brand activity takes place online; for example, searching for brands, ordering products online, viewing videos and even conversing with them. Radio is proven to have increased online searches for particular things after people have heard about them on the air waves, and at any given time a fifth of online users are also listening to the radio too, which shows that the two mediums work in harmony to drive responses.  

Radio maximises awareness

Radio doesn’t just work well alongside digital activity. Studies have been conducted into the effect radio has on TV campaigns, and results show that in terms of awareness, radio has a multiplier effect. One study found that if 10% of a given TV budget is allocated to radio instead, the efficiency of the campaign is increased by 15%. 

Appear everywhere at once

On average, people listen to 14 hours of radio each week and because radio ads are on so frequently, this has the effect of creating a sense of ubiquity for a brand. That is, they appear to be ‘everywhere at once’. A brand that is big on radio can receive a disproportionately large share of mind for itself, which is incredibly valuable in a world where advertisers are competing to get their message heard.

You can’t close your ears

Following on from the last point, this ‘clutter’ of marketing messages has lead to us humans developing a marketing radar, fine tuned to switch us off when we detect we’re being sold to (just think about how often you delete that spam email, throw away leaflets, switch channels during ad breaks, ignore flashing banner ads and so on). But radio is different. Radio actually has the lowest level of ad avoidance, along with cinema, and that’s because people tend to have a favourite station and stick to it. Radio provides good company on journeys, and when people are doing work, and is subsequently seen as a companion, which makes people more willing to listen to any ads.

We hope you found this post useful. If you’re interested in creating your own Radio ad campaign, then get in touch on 0113 233 7800 or email production@kvhstudios.com.

We have high-quality, purpose-built studios right in the heart of Leeds ready for your next audio project. Our professional team can deliver projects quickly and effectively, whether you’re looking for radio ad production, specialist podcasts, interviews and more.

Source: https://www.radiocentre.org 

 

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