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Love

Fallen Out of Love with Your Music Supplier?

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February – The month of ‘love’! Makes us think about relationships and we wonder how many partnerships are still delivering on the promises made years ago?

If you are in a long-term relationship with your music supplier, it’s worth asking the questions…

“Do they still provide me with the best value for money?”

“Do they take a proactive and creative approach by presenting new ideas?”

“Do they offer me cost reductions when available?”

Long term relationships can often get into a rut, become boring, same old same old, taken for granted etc – not always of course, but if you think you might benefit from new eyes, new energy, new ideas and a bit of pizazz, it’s time to give KVH Studios a call to see what we can offer.

We’ve listed some of our best ongoing qualities and if we were to partner with you, we promise that our qualities will always be the same, perhaps even stronger.

  • We listen! Oh boy do we listen! One of our greatest strengths. Understanding our partners requirements, how they feel and what they want.
  • We’re here for you! Always accessible and available when our partner needs us, for whatever it is that they need.
  • We’re responsive! Our turnaround times are impressive. Whether its new creative scripts, a technical issue or simply an information request, we won’t keep you waiting!
  • We’re focussed! Our Account Managers are here to make sure you get everything you need. We believe in attention to detail. Everything we do at KVH Studios is unique to your brand, curating a bespoke music profile and content programming aligned with your listener demographic and footfall. All whilst ensuring we meet your brief and budget!
  • We’re honest! We won’t over promise, but we often over deliver! If it can’t be done, we’ll tell you. With KVH Studios, you’ll always be kept informed.
  • We value you! We never take any client for granted. We will always work hard for you, trying to add value and going that extra mile when possible
  • And we’re really passionate! Passionate about our music and passionate about what we create for our clients. We just love what we do!

Of course, it’s easy to say all the above and we know that most relationships start off on the premise of such good intentions. You only really get to know your partner once the relationship begins. But, at KVH Studios, we have a high retention rate and fantastic client testimonials. So, we know we deliver on our promises, and so do our clients.

So, if you’ve fallen out of love with your music supplier and your contract is due for renewal this year, give us a call on 0113 233 7800 today.

We look forward to hearing from you!

Music

NEW MUSIC THIS MONTH: January 2020

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Here we are, it’s time for the first new music review of 2020 from KVH Studios, all have which have been added to our in-store music services.

We start with a duet by two singers with a combined age of 143, who have sold one or two records in the 50 years they have been in the music industry. It’s the title track from Ozzy Osbourne’s new album which is released in February and features another legend in the shape of Sir Elton John on vocals and piano. And it’s not just those two, it also features Slash & Duff from Guns N Roses and Chad from Red Hot Chili Peppers. Oh, and it’s a cracking single.

At the other end of musical scale, Celeste is starting out. She’s the Brits Rising Star and the winner of the BBC Sound of 2020 Poll. Her new single Stop this Flame is so different from her last track Strange, which shows how good she is.

We’ve been big fans of the amazing Ella Eyre for so many years, having burst onto the scene with Rudimental’s Waiting All Night. Now she’s back with the first new music from her second solo album.

Another singer returning, but after a little bit longer than Ella, is Andrew Roachford. He hit the charts in 1989 with Cuddly Toy and is back with a superb new single Love Remedy. It’s taken from his 11th album Twice in a Lifetime, which is out in April.

April also sees the release of Gregory Porter’s new album All Rise. The first taste of the album is Superb Revival. He says of the track “Yes, you could say that I went big,” and he does. It’s a single with a big sound. And we like that sound.

Keep up to date with all our new music additions on our Spotify playlist.

Music costs

New Decade, New Supplier, New Savings!

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Our first ever music sale is now on!

It’s unusual for a music supplier to have a January sale, in fact unique, but we know that in order to help the UK High Street to survive and thrive, music costs need to be managed and reduced. That is why we have decided to do our bit and help retailers to lower the costs of their in-store music.

Lower cost doesn’t mean compromise. Retailers working with KVH Studios enjoy the best quality music available. We recognise we must deliver world class service, choice and support, and that is our promise to you. If your music contract is due for renewal soon, it’s time to give us a call!

KVH Studios are one of the leading UK suppliers of audio and visual services to the retail, banking and hospitality industries, delivering the ‘sound of your brand’ for customers and colleagues to enjoy and interact with whilst in your stores.

Our copyright catalogue features the widest range of music available, whether it is chart dominated, indie based, chilled or a bespoke arrangement to suit specific requirements. In addition to our copyright options, KVH Studios are the ‘go to’ company for non-copyright music from emerging talent and breakthrough artists, saving clients thousands on music licence fees which can be allocated to their other projects.

And KVH Studios don’t just do in-store music, customers switch to us to become their audio and visual partner managing the full media package in their commercial environment, plus externally through commercial radio, podcasts and more. Bringing many benefits such as consolidation of suppliers for increased efficiency.

If you want to know how much your business could save and how you could benefit by switching to KVH Studios, give us a call on 0113 233 7800 or drop us an email on info@kvhstudios.com today.

Christmas

Merry Christmas from KVH Studios!

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For as long as we can remember, it’s the chart battle that generates the most publicity. It’s the one that people bet on every year. It’s the battle for the Christmas number one which is the big one!

We’ve spent hours looking at the Official Charts to gather these amazing facts about the songs that have been festive chart toppers since 1952.

And that is as good as any place to start, the first official Christmas number one, and in fact THE first Number One in the new singles chart, was ‘Here in my Heart’ by Al Martino. It was at the top for 9 weeks.

The Beatles were quite popular and became the first band or artist to have three consecutive Christmas number one singles, between 1963 and 1965. Then they had a fourth in 1967. That feat was equaled in the nineties by The Spice Girls who had three consecutive festive chart toppers between 1996 and 1998.

Cliff Richard featured on three consecutive festive number ones as well, but only two as a solo star, ‘Mistletoe & Wine’ in 1988 and ‘Saviours’ Day’ in 1990, and in between he was on Band Aid 2’s version of ‘Do They Know It’s Christmas’.

Which leads us nicely to that song. Versions of it have topped the chart in 1984, 1989 and 2004. (Band Aid 30 in 2014 was a number one, just not at Christmas). This means, by our reckoning, it’s the song that has topped the chart at Christmas the most. Here’s the often forgotten second version of the track.

The only song to reach Christmas number 1 twice by the same artist is ‘Bohemian Rhapsody’ by Queen in 1975 on its original release, and then again in 1991 following the death of Freddie Mercury.

The first festive favourite to actually feature the word Christmas (or its variants) was in 1973 when Slade topped the chart on the 25th with ‘Merry Xmas Everybody’. And only six more since have featured the word. Like this one from 1985…

For many years, the Christmas Number One belonged to the X Factor. The show produced 7 festive chart toppers between 2005 with Shayne Ward, until 2014 with Ben Haenow. However, in 2009, people had had enough so a campaign was launched to get Rage Against the Machine to the top. And it worked. Of course, the X Factor wasn’t the first TV talent show to produce an artist who reached the top spot at Christmas. That accolade goes to Popstars The Rivals in 2002, with Girls Aloud’s debut hit ‘Sound of the Underground’.

There have been some very unusual songs to top the chart at this time of year, which in all honesty, probably wouldn’t get close to number one at any other time of year. Yes, we are talking about Benny Hill, St Winifred’s School Choir, Mr. Blobby, Bob the Builder, and Ladbaby!

And spare a thought for a trio of the biggest Christmas tracks that didn’t even get to number one. Wham released ‘Last Christmas’ in 1984 but because of Band Aid, it stalled at number two for 5 weeks. It does win the award of being the biggest selling song ever in the UK not to be a number 1 single! In 1987, the Pogues and Kirsty MacColl’s ‘Fairytale of New York’ – the most-played Christmas song of the 21st century – was kept off the number one spot by Pet Shop Boys covering Elvis’ ‘Always on my Mind’. And finally, in 1994, Mariah Carey released ‘All I Want for Christmas is You’. It was destined to top the charts before these four chaps from London put their big furry white jackets on!

So, there you have it, our fun* fact-filled look at Christmas Number One singles. Merry Christmas from all of us at KVH Studios!
(* because it’s ‘fun’, we haven’t mentioned – until now – the most depressing Christmas Number One from Michael Andrews featuring Gary Jules and their cover of Mad World in 2003)

19 From 2019

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As another year draws to a close and, as is the way at this time of the year, let’s take a look back at the music from the past 12 months. There has been lots of great songs in the singles chart over the last 12 months, but there has also been some amazing music that didn’t make the Top 40. Here are 19 songs from 2019…

In January, Chaka Khan returned to the music scene with her first album in 12 years. ‘Hello Happiness’ is the title track and it went straight onto our playlists. It sounded so fresh and relevant. Superb.

Another artist returning this year was the amazing Jack Savoretti. The first single from his new album ‘Singing with Strangers’, ‘Candlelight’ was a departure from his previous tracks. Much more epic, sweeping soundtrack material. We were lucky enough to have a chat with Jack about his new music, which you can listen to here.

Next up are Bradford’s Fling, who released the fantastic ‘Revolution’ in February. A near perfect slice of indie pop.

Vampire Weekend returned with the sublime ‘Harmony Hall’. Taken from their ‘Father of the Bride’ album, which reached the top 3 in the album chart. It’s a great single.

Emotional Oranges might just have the best band name we’ve heard this year and their music is really good too. In March we added ‘Motion’, which is just superb. Funky, smooth, superb production.

Next, we head to Tennessee for the amazing Amber Mark. Her track ‘Mixer’ is brilliant. This should have been a huge hit.

We’ve been big fans of Jordan Rakei for quite some time, and he really didn’t disappoint when he returned with a new album this year. ‘Say Something’ is about as perfect as you can get.

Some people say that guitar music is dead, it isn’t. Well, they just aren’t looking in the right place! This year has seen the likes of Sam Fender getting plaudits & awards and rightly so. One to keep an eye on are the brilliant Sea Girls. They produce sing along anthems like ‘Damage Done’.

Guendoline Rome Viray Gomez, better known by his stage name No Rome, is a London-based Filipino musician, and he is signed to the same label as The 1975. He’s produced some great singles this like ‘Pink’ which we added in May.

June saw the release of the great new single ‘Let Go’ from Skinny Living. They were one of the bands asked to support Kaiser Chiefs at their Elland Road gig in the summer.

Another artist we have been fans of for a while is the brilliant Kara Marni. She’s being tipped for a big breakthrough next year and we playlisted her single ‘Opposite’ in July.

Haim have been producing great music for a few years. With each album, they change things up while still retaining that Haim sound. August saw them return with ‘Summer Girl’ taken from their third album which is due in 2020.

Michael Kiawanka won the BBC Sound of 2012 and now, 7 years later might have produced one of the best albums of the year with his third release ‘Kiawanka’.

Inhaler’s frontman Elijah Hewson is Bono’s son. Is it an advantage to have a famous parent when you are trying to make it in the music business? On the evidence so far, it’s not doing them any harm.

London four piece The Big Moon also returned this year ahead of their second album ‘Walking Like We Do’ coming out in January 2020. Lead single ‘Your Light’ is a great single.

It can’t be long before the amazing Grace Carter gets the hit single she deserves. She continues to release new tracks on a regular basis and ‘Fired Up’ was added to our playlists in October.

DMA’s are a trio from Australia. We’ve been supporting their music since 2016 and they just get better and better. Their new album is out in April 2020 and are being tipped for a big breakthrough next year.

We’ve already talked about our final two songs on our previous music blogs. Joy Crookes is just brilliant and released one of the best songs of the year with Early.

Joy was on the Brits Rising Star award nomination list alongside beabadoobee and the eventual winner Celeste. 2020 looks like it’s going to be a good year for Celeste. We added the superb ‘Strange’ to our playlists and we very much doubt it will be the last song of hers that we add!

We look forward to seeing what 2020 brings!

NEW MUSIC THIS MONTH: November 2019

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It’s that time again when we look back at some of the new music that we’ve added to KVH Studios in store playlists over the last month…

Tom Walker has had a very good 2019 and finishes the year by releasing one of his best songs with Better Half of Me. The lyrics are beautiful. So, if you are looking for a wedding song, this could be it.

The Blue Stones are a fantastic duo from Canada and have released a great song Shakin’ Off the Rust which has a brilliant video. Could this be the future of gigs?

In 1994, when Beck released his breakthrough track Loser, I’m not sure that many people would honestly have said that 25 years later he would still be releasing music as good and that is relevant, but he is! His 14th album Hyperspace has just been released and it was co-produced by Beck & Pharrell Williams.

Our favourite new track this month is the amazing Baby Blue Eyes by Mathilda Homer, who is starting to make waves with her soulful music. One to watch in 2020 without a doubt.

And, as you would expect at this time of year, we’ve been working on Christmas music. We play the big Christmas favourites but every year we look for new releases that can add something to our music services. This year has seen some great releases from Gabrielle Aplin & Hannah Grace, Idina Menzel and of course, Robbie Williams.

You can keep up to date with our main new additions on our Spotify playlist here.

Digital signage

The Rise of Digital Signage

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Advertising has been defined as one of the most powerful, persuasive and manipulative tools, helping to influence both spending habits and shape society.

With the retail sector moving at an incredibly fast pace and technology continuing to evolve, marketing gurus are always on the lookout for innovative ways to attract the eye of the consumer.

One of the most popular methods of recent times is digital signage. You may have noticed that an increasing number of businesses from banks, gyms, shopping centres, sports stadiums, universities, airports and even convenience stores are taking advantage of this exciting advertising platform.

With such a varied amount of industries getting involved, it’s clear to see that it plays a pivotal role in improving the customer experience and journey.

But what are some of the main advantages of advertising in this way?

Connecting your brand with your audience

First impressions mean a lot in business and it’s important to remember, you don’t get a second chance to make one.

Digital advertising offers tactical, real-time, responsive campaigns which can instantly attract your customer demographic and allow them to connect with content on a deeper level. So much so, that 84% of UK retailers regard digital signage as an opportunity to raise brand awareness.*

As well as this, it helps to advertise products in line with other media such as radio, leaflets and POS, therefore ensuring promotions are consistent across a variety of platforms. In other words, the consumer is hearing and seeing the same promotion whilst in-store. This combination of sight and sound means that customers are offered a call to action, using more than one sense which really helps to bring a brand to life in a way that POS can’t.

The benefits of digital signage aren’t just limited to the in-store experience either. Displays can also be used to attract attention from those passing by the store and therefore increase traffic into the store.

Screens help to provide a visual stimulus by enhancing the in-store experience and atmosphere. They’re visually dynamic and customers will perceive the brand to be just as innovative as well as ‘with the times’.

Reducing waste and operating costs

As the importance in the awareness of climate change continues to grow, sustainable forms of advertising, such as digital, means that we are making a conscious effort to move away from obsolete methods which need replacing when no longer relevant. It’s very simple for a designer to alter a file and upload it quickly, meaning no paper waste.

Not only do screens allow businesses to only show content which is relevant but they also give more control tailoring certain campaigns to certain stores, which is indicative of the environment. A growing number of companies are beginning to recognise the important of this and the sooner we act on this together, the better.

It’s hassle-free and easy to set up

KVH Studios have utilised and worked in development with a new platform allowing for new benefits and opportunities when it comes to media screen provision.

Firstly, the equipment is small and compact, more cost effective, robust and expandable.

The software is accessible by the client as well as the supplier, its fresh and updated regularly and you can log in and access from any location. The service can also features regular news updates, weather reports, the time and date as well as specific branding.

With 25 years in the industry, KVH Studios also provide a quick and hassle-free installation process offering a variety of different kit options to suit the needs of your business.

And most importantly..

Digital advertising helps to increase sales

Customers are creatures of habit and often buy the same items on each visit. Media screen advertising helps to break that cycle.

Additional revenue can be earned by educating customers about what options are available in-store, including any current promotions that are running. It’s a great way to upsell on particular items or even let the customer know what else they can find in-store.

It is also very likely to increase the amount of impulse buys in-store too which is ultimately what every business owner wants. Talk Retail explain that ‘digital signage can increase the chance of an impulse purchase between 18% and 20%’. An extremely impressive statistic.

For more information on media screen advertising and how this can help your business and improve the customer journey, call one of the team on 0113 233 7800 or email us on info@kvhstudios.com

Sources: *mass-media.co.uk

IN THE SPOTLIGHT: Steven Marshment – Account Executive

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How long have you been at KVH Studios?
I’ve been at KVH Studios since September 2018. The months are really flying by. Which must be a good sign! I feel very fortunate to work in such an exciting environment where no day is ever the same.

What does your job involve?
My role requires me to manage some high-level client accounts. I’m able to participate in all aspects of the accounts such as script writing, new feature developments, regular client meetings and proposals. I ensure all client expectations are met to a high standard whilst developing some key relationships.

What did you do before you worked at KVH Studios?
I worked in the leisure industry. Health and Fitness is a big part of my life, I try to eat well and hit the gym most days of the week.

What do you love most about what you do?
I think my favourite part of the role is the script writing sides of things. I love being creative and coming up with some interesting ideas to promote products on the radio. It always makes me feel proud to hear what I’ve written come to life.

What’s your favourite memory at KVH Studios?
In the short space of time I’ve been here, lots has happened and we’ve achieved so much as a team. Collectively I think bringing on-board Superdrug as a client is something I feel proud to be part of, but individually I am proud of the developments I have made on my own accounts, such as how they now sound and the direction they’re going in. I am looking forward to seeing how they continue to grow.
(The funniest moment was borrowing presenter Steven Mulhern’s iron whilst getting ready for a client’s Retail Awards Dinner!)

How would you describe KVH Studios in 3 words?
Successful, Different, Challenging

If you could pick one, what would be your favourite music track?
This is a really difficult question to answer and near on impossible to pick just one song. This can change daily and depends on my mood. I have a very eclectic music taste, liking everything from House music to stuff from the 60’s. But I love that feeling of hearing a song and it gives me that nostalgic feeling, reminding me of a memory, person, time or place.

What do you like to do when you’re not at KVH Studios?
I’m most happy when spending time with my friends, family or with my beautiful girlfriend Megan.
I also love watching Leeds United, if they’re doing well I’m usually happy.

Is the Music in your Gym Pulling its Weight?

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Is the music you play in your gyms working hard to motivate your members and staff?

Ready for some stats?

  • The average target heart rate zone during exercise is determined by a percentage of our maximum heart rate.
  • For an average 20-year-old, this maximum rate is 200 beats per minute. This means that the target heart rate zone for 50-85% capacity during a workout would be 100 to 170 beats per minute.
  • For decades, music producers and composers have been taking advantage of the fact that our heart rate is elevated when we’re excited, happy or active. There’s no coincidence that your favourite Hollywood action movie has upbeat music during the intense scenes.
  • In the fitness context, upbeat music is key to staying motivated during a workout so it’s easy to see why modern dance music tends to be centred around 120bpm. The beats tend to have a consistent rhythmic (or even ‘thumping’) feel as this helps to subconsciously draw the listener’s focus to the rate of their heartbeat

So, have you or your supplier considered this when choosing the music for your gyms?

The KVH Studios music team are specialists in profiling music for different environments, and when it comes to the gym environment there’s a great deal of science behind it to ensure your visitors remain motivated and enjoy their workout, thus ensuring they remain a member!

Not only that, but the music needs to represent your personality as a brand and reflect your customer base at different times of the day/week/year. What does your brand SOUND like? What and when should certain music styles be programmed? Don’t worry, we can help you with that!

Our specialist team of audio producers and account managers are highly skilled in giving brands a sound. And it’s not just about music; your service can include branding idents, advertising, presenter content and much more…the possibilities with audio are endless.

Fancy a chat about how we can help? Every brand is different and that’s why we do things bespoke. Discuss your business with our creative consultants today and we will help you improve your members’ gym experience!

WELCOME TO KVH STUDIOS: Ann Summers

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We are very pleased and proud to announce that we are now providing our audio and visual services to the full Ann Summers estate across the UK, Ireland and Channel Islands.

Ann Summers is a British retailer specialising in sex toys and lingerie. They stand for sexual liberation and female empowerment, and have dominated the market for over 40 years.

The brand approached KVH Studios when looking for a cost-effective dual media solution for their store environment, whilst also looking for a higher level of customer service from their in-store media supplier.

KVH Studios rolled out it’s bespoke audio players to all stores across the estate across a short-period of 3 weeks, alongside visual players to a select number of stores with screens for a digital signage service.

The audio service currently focuses on the music at present with a hand-picked database built to create the sound of the brand in store, day-parted to footfall and customer demographic and adapted with the seasons and key campaigns.

These key campaigns are also delivered visually to the screens in stores, centrally programmed by KVH Studios.

Alongside the content, KVH Studios also manage all maintenance and installations work on the PA systems for the estate.

We’re very excited to be working with this new client and look forward to developing the service as the brand continues to progress.

To find out more about our dual in-store media packages, give us a call today on 0113 233 7800.

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