By | Uncategorised | No Comments

We are very pleased and proud to announce that we are now providing our audio and visual services to the full Ann Summers estate across the UK, Ireland and Channel Islands.

Ann Summers is a British retailer specialising in sex toys and lingerie. They stand for sexual liberation and female empowerment, and have dominated the market for over 40 years.

The brand approached KVH Studios when looking for a cost-effective dual media solution for their store environment, whilst also looking for a higher level of customer service from their in-store media supplier.

KVH Studios rolled out it’s bespoke audio players to all stores across the estate across a short-period of 3 weeks, alongside visual players to a select number of stores with screens for a digital signage service.

The audio service currently focuses on the music at present with a hand-picked database built to create the sound of the brand in store, day-parted to footfall and customer demographic and adapted with the seasons and key campaigns.

These key campaigns are also delivered visually to the screens in stores, centrally programmed by KVH Studios.

Alongside the content, KVH Studios also manage all maintenance and installations work on the PA systems for the estate.

We’re very excited to be working with this new client and look forward to developing the service as the brand continues to progress.

To find out more about our dual in-store media packages, give us a call today on 0113 233 7800.

The Superdrug Podcast – Series Round-Up

By | Uncategorised | No Comments
(L-R: Joe Muddiman-Senior Account Manager, Vick Hope-TV & Radio Presenter, Claire Martin-Commercial Director & Matt Moore-Audio Producer)


Podcasts are more popular than ever and showing no signs of stopping with nearly 6 million adults now downloading or streaming them each week, rising from 3.2 million in 2013.

With increased audiences comes increased choice of listening. New podcasts are being released on an almost daily basis, with household names and celebrities appearing as guests or even hosts. Even the niche topics, hobbies, or subject matters have a fair representation, so much so that podcasts are now widely considered to be a primary source of news and debate.

At KVH Studios we have plenty of experience with podcasts, from recording, editing and producing content plus creation of bespoke music in our very own in-house audio studios, to management of uploads and promotion across all the top platforms. There’s also an avid listenership and interest across our teams, building our knowledge and understanding further.

Most recently we’ve been working with Superdrug and The River Group to produce an 8 part series entitled ‘The Beauty of it All’; hosted by Vick Hope (Capital FM Breakfast presenter, among many other things). The podcast takes a backstage look at the beauty industry and the issues facing it, with a special topic discussed each week between Vick, celebrity guests and industry experts.

With the first season just finished, here’s a run down of each episode and what you can expect from each;

E01: How Fame Changes How You See Yourself

Vick is joined by Love Island 2018 finalist, Megan Barton-Hanson, and TV psychologist, Honey Langcaster-James, to discuss how fame can suddenly change perceptions – as well as plastic surgery and ex-boyfriends!

E02: Is Vegan Beauty Just A Fad?

With the rise of veganism in beauty we spoke with reality TV star, Lucy Watson, and The Vegan Society press officer, Dominika Piasecka, discussing why they are vegan, if veganism is just a fad – and who’s secret crush is David Attenborough!

E03: The Beauty in Transitioning

Make-up plays a huge role in both transitioning and gender identity, so we invited best-selling author, Juno Dawson, and beauty expert, Joseph Harwood, to discuss their early experiences with make-up, skincare routines, and how Joseph makes ‘the grey area’ as colourful as he can.

E04: The Big Beauty Quake – The Rise of Skincare

Skincare has risen to become the fastest growing sector in the UK health and beauty market, with no signs of stopping, so we spoke to former model and respected blogger, Ruth Crilley, and Harley Street cosmetic dermatologist, Dr Sam Bunting, about all things skincare, including ingredients, affordability, and all the latest trends.

 E05: Look Good, Feel Good – Are Beauty & Wellness Blurring Into One?

Vick spoke with Alice Living, one of the most recognisable figures in the health and fitness world, and body positivity activist Chessie King to discuss all things looking and feeling good, including advocating online transparency, dealing with trolls – and their gym bag beauty essentials!

 E06: Makeup Is Not a Drag – The Influence of Drag Culture on the High Street

With drag culture more popular than ever – thanks to programmes such as Ru Paul’s Drag Race – we speak with one of the show’s stars, Charlie Hides, and make-up legends Sam and Nicola Chapman, better known as Pixiwoo, to understand drag’s influence in modern beauty techniques and trends.

E07: Shades of Beauty – Why Does Beauty Still Struggle With Diversity?

From advertising campaigns to modelling, the beauty industry has struggled to present itself as truly diverse. To examine why, and what can be done, we spoke to beauty editor and journalist Anita Bhagwandas, influencer Charmie Janee, and Kareen Hurley, founder of Choco Modelling Agency. As well as discussing their own experiences with diversity, they also spoke about brand responsibility and what a truly diverse industry could look like.

 E08: Is Botox Bad?

It’s one of the biggest questions asked in beauty; is Botox safe? We spoke with health and beauty journalist, vlogger, and influencer, Nadine Baggott, and television personality and actor Ollie Locke to dispel some of the misconceptions, understand the difference between Botox and fillers, and find about what to ask and consider when thinking about aesthetic treatments.

Hear it for yourself; the whole series is available on iTunes, Spotify, Acast, or wherever you get your podcasts – even smart speaker!

And if you want to find out more about starting your own podcast, give our creative team a call today on 0113 233 7800

IN THE SPOTLIGHT: Toby Huggins – Senior Producer

By | Uncategorised | No Comments

How long have you been at KVH Studios?
Over 17 Years – started on 1st January 2002

What does your job involve?
Producing various types of top notch audio for our In-Store Radio services (ads/interviews/presenter content/features)
Producing In-Store and Commercial Radio ads
Radio Station building and scheduling
Managing studio operations/bookings including voiceover recording sessions, podcasts, interviews, corporate videos, e-learning, on-hold messaging etc
Building relationships with current voiceovers and sourcing new talent

What did you do before you worked at KVH Studios?
Studied Media Technology at the University of Hull for 4 Years

What do you love most about what you do?
Studio recording sessions with voiceovers and celebrities

What’s your favourite memory at KVH Studios?
Sorry, more than one (it has been 17 years!)…
Chasing David Hasselhoff into a car park to record a soundbite
Pranking Andrew “Freddie” Flintoff with Robbie Savage in a fake Conor McGregor interview that ended up on Channel 5 (the best TV channel there is – obvs)
Meeting/interviewing Scary Spice Mel B
Being involved in launching a new live service for Superdrug

How would you describe KVH Studios in 3 words?
Ahead / Innovative / Passionate

If you could pick one, what would be your favourite music track?
‘I Am The Walrus – The Beatles’

What do you like to do when you’re not at KVH Studios?
Watch movies, listen to the radio (Smooth Radio – I’m getting old!), play the piano, swim, spend time with my daughter and chums (not the wife – ha!) and drink Estrella

In-Store Music – Your Colleagues’ Wants vs. The Brand’s Needs

By | Uncategorised | No Comments

When it comes to in-store music, there is a conflict of interest between the retailer and your colleagues. The retailer uses music strategically and expects it to help fulfil business objectives, whereas your colleagues view music simply as a means of getting them through the day. We’ve discussed in previous posts about how valuable your colleagues are to businesses, so it’s important to keep them happy; but how do you manage their expectations of the music while meeting the needs of the business?

Firstly, accept that you can’t please everyone. Music is incredibly personal and the chances of your music profile being exactly what staff would listen to in their spare time is slim to none.

Secondly, be completely open with your colleagues and communicate to them the purposes of the music. A simple conversation explaining how the music has been specially selected because of the atmosphere it creates; and how it’s designed around the customer demographics, can help your colleagues see the bigger picture and understanding the music for what it is, rather than just ‘someone else’s personal choice’.

Thirdly, get them involved! Your colleagues are perfectly positioned to provide valuable insight into customer demographics, how they respond to the music, what works and what doesn’t; helping you to optimise the music profile. You do need to be careful that any feedback isn’t based on personal taste, as this will dilute the music strategy making it less focused and less effective.

Our music profilers are highly experienced in creating music policies for brands, their customers and colleagues, ensuring the right balance and satisfaction across all listeners. To find out more about how KVH Studios can create your bespoke music profile, call us today on 0113 233 7800.

Your Summer Soundtrack from KVH Studios

By | Uncategorised | No Comments

One of the many great things about music is that you can generally find songs to reflect your mood or the time of day or year. Whether it’s love songs for Valentine’s Day, Christmas songs for the festive season and of course, some summer hits when the sun is out and the temperature is hot.

According to data from Pandora’s Music Genome, the overwhelming feeling we want from a summer song or playlist is that it is happy. The data suggests that 35% of lyrics from summer songs have been happy over the last 20 years or so.

With that in mind, the KVH Studios music team have put together a playlist jam-packed full of your favourite Summer songs, guaranteed to give you that happy feeling! Perfect for enjoying whilst you’re out in the sunshine lying by the pool, at your next barbecue with friends or just to make you smile in the office!

To quote the Fresh Prince himself, Will Smith – drums please! Enjoy!

The Effects of Music on Customer Behaviour

By | Uncategorised | No Comments

If you’re a business owner and you’re questioning whether you need to play music in your store or restaurant, you may want to keep reading…

Not only is music a great mood enhancer, soothing us when we need to relax and stimulating us when we need a boost, but when used effectively, music also has the power to influence our behaviour. That’s why it’s important for a business to use music to its advantage. Let’s take a look at the facts…

Music Vs. No Music
Have you ever walked into a shop and been greeted with graveyard silence? The experience can be uncomfortable and somewhat intimidating, you feel like the focus is on you and your every move is being watched. It can be a massive deterrent to shoppers, who will simply look elsewhere for a more comfortable shopping atmosphere. Research found that retailers that played background music in their store had happy shoppers who stayed 18% longer and made 17% more purchases*.

Background music = more sales

What type of music should I be playing?
As music is such a key factor to setting the atmospherics in your business, it’s vital that the right style of music is played. Research has found that fast music was more suited to impulsive shopping, and slow music was more suited to contemplative, planned shopping. This is because loud, fast music increases arousal, meaning shoppers tend to walk round faster. Similarly, slower music in restaurants makes patrons drink slower and eat fewer bites per minute.

The most important thing about the music is it has to be on-brand and it has to suit your customer’s needs (you wouldn’t walk in to a high-end, flagship designer store and expect to hear loud death metal music!) Familiar, preferred music decreases the perceived time spent in store, and customers stay longer and tend to buy more when the music is right for them. In an experimental field study in France, a flower shop sold more when romantic songs were played compared to pop music and no music. In a similar study elsewhere, more French than German wine was sold when French music was played, and vice versa!

Congruent music = more sales

How do I keep everyone happy?
Retail and hospitality businesses are going to get a mixture of customers throughout the day, so it’s important to have a music strategy that caters for everyone. For example, a bar could be quiet early afternoon, and liven up as soon as it gets to happy hour, so you therefore want music that reflects the change in atmosphere. Similarly, a supermarket may find a greater number of mums shopping with young kids at quiet periods in the day, so they’ll want music that keeps them happy and relaxed. Music programming strategies such as day parting, time segmenting, store targeting and rich mixing of various genres by style, artists or date etc, help to target music to precisely the right audience, so the music is always appropriate and effective, whatever time of day, wherever they are.

Psychologist and lecturer in Music Psychology, Dr Vicky Williamson, sums up the effects of music on consumer behaviour rather nicely, “Music positively influences consumer mood/emotional states through psycho-physiological reactions and autobiographical memory associations. Silence by comparison can be intrusive, as it throws unwelcome attention on the consumers’ behaviour. Music also provides an effective and adaptable tool for bringing a sense of pleasure and relaxation, thereby promoting a positive attitude, and boosting a sense of brand identity and loyalty.”

We hope you found this post useful. We’ll be there to help you as you make your journey into finding the right music for your business. Like us on Facebook /kvhstudios or follow us on twitter and Instagram @kvhstudios to ask us any questions.

Clare Caldwell, Sally A. Hibbert (1999), ‘Play that one again, the effect of music tempo on consumer behaviour in a restaurant.’

IN THE SPOTLIGHT: Joe Muddiman – Senior Account Manager

By | Uncategorised | No Comments

How long have you been at KVH Studios?
3 years this summer

What does your job involve?
So much! I’m responsible for two of our key accounts and making sure their in-store audio service continually meets requirements, whether this is entertaining the customers, achieving marketing objectives, or making the most of the technological possibilities. This means I’m out meeting clients, coming up with creative content ideas, writing scripts, scheduling services… all sorts! I’m also responsible for the day-to-day management of our team of Account Managers supporting them with the development of their own accounts and personal development. I also support on new business and marketing activities, as well as keeping the team refreshed with the odd cup of coffee every now and then.

What did you do before you worked at KVH Studios?
I’ve been an Account Manager in some shape or form for nearly ten years now in a variety of industries, from car leasing to health and fitness. I’ve also done a bit of bid writing and tendering before joining KVH Studios. Going further back I’ve done time stacking shelves at Somerfields, taking calls at British Gas, and worked in a bookies!

What do you love most about what you do?
The day-to-day variety and pace of change. Over the last few days for example I’ve planned a new series of podcasts with a client, sat with our Tech team and scheduled in some of our first weather-activated adverts, attended a client retailer event to discuss and promote their in-store service, and also brainstormed a live presenter show with our Production team. In-store radio is so much more than ‘just’ background music.

What’s your favourite memory at KVH Studios?
Holding a magazine in my hands which we’d created from scratch for a new service pitch. We don’t make magazines. The pitch hadn’t asked for a magazine. It was a typical new service tender, but we knew this wasn’t your average client so needed a not-so-average response. We took the brief, ran with it, and presented our ideas and vision for their service in a replica of their own in-store magazine. I was honoured to have played a part in its creation and holding the finished article in my hand made me realise the progress we’d made in terms of what we can offer and how we communicate our ideas. The magazine must have worked – the pitch went on to become our biggest client launch for a very long time and is now one of my accounts, so I’m reminded of our success every day.

How would you describe KVH Studios in 3 words?
Attentive, dynamic, lively.

If you could pick one, what would be your favourite music track?
Wow, what a question… I could pick almost anything by Radiohead, but I’ll go with ‘Reckoner’.

What do you like to do when you’re not at KVH Studios?
I’ve got two young twin daughters so lots of family time! I also like to try and watch and play as much football as I can, as well as keeping fit by running and going to the gym. I love music; there’s always music, radio, or a podcast of some sort on in the background to whatever I’m doing. I also like to read as much as I can, but it’s more Peter Rabbit than Ray Bradbury these days!

Your Quick Guide to Music Licensing for Business

By | Uncategorised | No Comments

There are many benefits to playing background music in your business, for both customers and staff alike. However in order to play background music in your business legally you need to pay music licenses. Here’s a quick rundown of everything you need to know about music licenses for business.

Why do I need to pay licenses?

Are you ready for an analogy? If you walked into a sandwich shop, and got the shop assistant to make you a sandwich, you wouldn’t walk out of the shop without paying for it (unless you were a really bad person!). The shop assistant took the time to create that sandwich and they deserve paying for it. Similarly, songwriters and musicians deserve paying for their craft. Music licenses ensure that those within the music industry get paid fairly.

Who do I pay?

There are two main organisations, PRS for Music and PPL. PRS for Music collect money on behalf of the songwriters, composers and publishers, and PPL collect music on behalf of the record companies and performers (the artists themselves). These two businesses have combined to create TheMusicLicence allowing you to legally play music for employees and customers through radio and those songwriters and musicians are paid for their hard work.

How much does it cost?

PRS and PPL work out how much you should be paying based on the audible square footage of your business; that is the size of the area in which music will be heard. A small cafe will obviously pay considerably less than a department store which has dozens of sites. How you use the music will also affect how much you need to pay, for example are you using it for hold music or to broadcast throughout a store or restaurant? PRS and PPL provide bespoke quotes so you pay no more than you need to.

Do I need both licenses?

In most instances yes, as they cover you for copyright music. However, if you choose to play non-copyright music then you only need to pay for a PRS license (as the songwriters and composers still need paying). For example if you choose to play just cover versions of songs then you only require a PRS license. If you use music created by unsigned artists then you don’t require either license.

If you’re looking for a quote, simply get in touch with PRS and PPL via their website

If you’re looking for a trusted music provider that can supply you with the best background music for your business alongside licensing support, get in touch with KVH Studios on 0113 233 7800. Don’t forget to follow us on twitter @kvhstudios and like us on Facebook and Instagram for more useful hints and tips!





KVH Studios Produce New Superdrug Podcast

By | Uncategorised | No Comments

The new Superdrug podcast has launched! KVH Studios have worked together with the Superdrug Social and Marketing team, alongside content marketing agency, The River Group, to create and launch an 8-episode series of podcasts hosted by TV and Radio presenter Vick Hope and featuring a whole host of celebrity guests and industry experts.

Released every Sunday for 8 weeks, ‘The Beauty of it all’ takes a backstage look at the beauty industry and the issues facing it, covering topics such as how veganism is transforming the beauty world, the latest trends in skincare, and the influence of drag culture and makeup on the high street.

Provider of Superdrug Live in-store radio, KVH Studios support in this new project by recording, producing and editing all content for the podcast including the main discussion, product-related advertising and creation of the audio logo to give the programme a signature sound.

We also manage the relationship with Acast for the uploading and hosting of the podcasts making it available to listeners across all platforms including iTunes and Spotify, plus management of Acast promotions and reporting of listenership figures.


This week saw the launch of episode 1 – How fame changes how you see yourself – where Capital Radio’s Vick chats to Love Island 2018 finalist, Megan Barton-Hanson, and TV psychologist, Honey Langcaster-James, about ex-boyfriends, plastic surgery and how fame can suddenly change perceptions.

Simon Comins, Superdrug Commercial Director, comments, “We are always looking to engage with our customers in new ways, and we’re delighted to be launching our first podcast. The series covers the wider debate that beauty brings, focusing on the issues and trends that our customers are interested in.”

Click to download episode 1 now! 

The Four ‘E’s to Radio Advertising

By | Uncategorised | No Comments

Obviously, the most important aspect to any advert is explanation, but what exactly do you need to remember when informing your customers about an offer or product?

  • Talk about the product or offer in detail, mention the company behind it and highlight any key features, tell the customer how they could use it to their advantage
  • Ensure the customer knows the product’s benefit to them; for anything from a ‘limited time’ discount or new product in a range, people need to know why they should spend their money now
  • Mention the product name at around three times during the advert, this will make sure the customer remembers it and will cause them to think even after the advert is over

This is almost just as important as explanation, you need to keep the customer’s attention for the whole advert and create desire for the product.

  • Make sure you know the target audience before anything else. Certain types of people may respond negatively, or not at all, to some types of advertising. Everything from the right music to the right age of the voiceover needs to be considered so the right customer can relate.
  • Make the copy interesting – you need to make sure you grab the customer’s attention and prevent them from switching off or losing focus during the advertisement (this is why shorter adverts tend to work better, we usually recommend about 20-30 seconds)
  • Create a sense of urgency; people are always more tempted to spend when there’s a time limit on an offer so make them aware of this

Once you have the basics of an advert it’s time to make sure it stands out and sounds interesting, there’s no point in having interesting information and great copy if it doesn’t grab the customer’s attention; here’s some tips on how to make your ad shine…

  • Think about where people are when they hear radio adverts, in a busy supermarket, driving or at work – by using multiple aspects of sound you can take the customer away from their current situation and get them to listen. If you’re selling something sports related – have fans cheering in the background, or for celebrations – the sound of a cork popping. Again, this creates desire for a product by putting the customer in the right environment.
  • Increasing the amount of voiceovers or the type of voice used is also an effective way of grabbing people’s attention, it sounds like a conversation and encourages the customer to want to join in. An interesting voice will keep the customer focused.

Ensure your customers are entertained by the advert as this is what will ultimately result in grabbing their attention, keeping it and then creating a result after the ad is over. People want to buy into interesting brands, lifestyles and products, so making sure your advert entertains in the right way will inevitably result in success!

Keep up to date on everything KVH Studios by following us on Twitter and Instagram @kvhstudios or

Cookie Settings