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NEW MUSIC THIS MONTH: December 2020

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It’s the most wonderful time of the year! It’s beginning to sound a lot like Christmas! Do you wish it could be Christmas every day? And I bet you are looking back at Last Christmas knowing that this year is going to be very different…

Here at KVH Studios, we work with our client’s to make sure we are playing the right Christmas songs to match their normal playlist. There’s lots of discussion over when you should start playing Christmas songs as well. That isn’t up to us to decide, we discuss this with all of our clients months in advance so their Festive playlists start when they launch Christmas in their stores.

If their Christmas shop is open from the beginning of October, then that’s when we start programming a small selection of Christmas music, building up to 100% Christmas from the start of December. At the other end of the scale, we have some clients who don’t sell anything Christmas related but want to create a festive atmosphere for their stores so play a small selection from the beginning of December.

As well as playing the Festive favourites from yesteryear, every year the KVH Studios Music team are on the lookout for new Christmas songs. Here’s a small selection of the new Christmas tracks released in 2020…

Beverley Knight – A Christmas Wish

Kelly Clarkson and Brett Eldredge – Under the Mistletoe

Jamie Cullum – Turn on the Lights

Dolly Parton and Michael Bublé – Cuddle Up, Cozy Down Christmas

Meghan Trainor featuring Earth, Wind & Fire – Holidays

As Slade said in 1973, Merry Christmas Everybody!

New Year, New Supplier?

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With the end of 2020 fast approaching (and wow I think most of us will be glad to see the back of this year!), you’ve probably already started thinking about 2021 and what changes you might make to your marketing strategy, suppliers and where you could potentially make savings.

Maybe your in-store music contract is up for renewal in 2021 and your current supplier isn’t quite meeting the requirements and objectives you have for your brand? Are you still getting value for money? Does your supplier proactively manage your service allowing you to concentrate on other priorities? If your expectations aren’t being met, it could be the perfect time to start considering an alternative supplier…

KVH Studios are one of the leading UK suppliers of audio and visual services to the retail and hospitality industries, delivering the ‘sound of your brand’ for customers and colleagues to enjoy and interact with whilst in your sites.

Our music catalogue is extensive with over 250,000 commercially friendly, vetted tracks and the full range of choice when it comes to licensing requirements ensuring quality and quantity across the board.

KVH Studios don’t just do in-store music, customers switch to us to become their audio and visual partner managing the full media package in their commercial environment including advertising, presenters, colleague communications, training and digital signage. Plus, externally through commercial radio, podcasts and more. Bringing many benefits such as consolidation of suppliers for increased efficiency and reduced costs.

However, lower cost doesn’t mean compromise. Retailers working with KVH Studios enjoy the best quality music, audio and customer service available. We recognise we must deliver world class service, choice and support, and that continues to be our top priority.

We believe we are the best service provider in this sector based on the fantastic feedback we have received from our clients over the years. Check out some of the feedback we’ve received from our clients here. This feedback is not just regarding our attentive, agile and proactive customer service, but also how cost effective we are in comparison to their previous supplier.

So, if your contract is due for renewal this coming new year, give our friendly team a call on 0113 233 7800 or email info@kvhstudios.com to start discussing a service that works for your individual brand, meets your budget but above all, exceeds your expectations.

NEW MUSIC THIS MONTH: November 2020

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KVH Studios Head of Music, Nick Bewes, is here again for a look back at some of the new music that has been added to our in-store music services during November.

Two of the biggest female artists in music right now have teamed up for a massive tune. Miley Cyrus and Dua Lipa have released ‘Prisoner’, the latest from Miley’s new album ‘Plastic Hearts’.

November is of course Children in Need month, and this year BBC Radio 2 created a new version of the Oasis song ‘Stop Crying Your Heart Out’. The song and video feature the likes of Cher, Robbie Williams, Kylie, Bryan Adams and Clean Bandit amongst many others.

One of the most consistent artists of the last decade or so is Gregory Porter. His latest single is the brilliant ‘Mister Holland’. Gregory says that the song is about equality; “It’s about the desire for mutual respect and the desire for a young man to be treated like an average teenager.”

This month also saw the much-anticipated return of the Foo Fighters. ‘Shame Shame’ is the first track to be released from their new album and it’s a very different sound for the band. The video is also very different from what they have done in the past too.

I might be wrong, but I have a feeling that the video for Paloma Faith’s ‘Gold’ might have looked a bit different if it had been released in any other year than 2020, but what a joy it is! Video of the year!

You can keep up to date with our playlist additions by following us on Twitter @kvhstudiosmusic and our Spotify playlist here.

 

NewMusicThisMonth

NEW MUSIC THIS MONTH: October 2020

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As we head to the end of another month, it’s time to take a sly look over the shoulder at some of the new music we have added to the KVH Studios music services in October with our Head of Music, Nick Bewes.

In a year that has thrown up so many uncertainties, it’s very reassuring that when AC/DC announced their comeback, you knew what to expect. And the new single, ‘Shot in the Dark’ doesn’t disappoint. It’s classic AC/DC. There’s nothing ground-breaking about it, but we don’t want experimental from AC/DC.

Over the last 18 months or so there has been a lot of good things written about Lucia and the Best Boys. And their new single, ‘Perfectly Untrue’ shows why. Taken from their new EP ‘The State Of Things’, 2021 could be a very good year for them.

Col3trane has been described as the new Frank Ocean. We just think he’s the first Col3trane! He’s teamed up with the equally brilliant Mahalia for his latest release ‘Pretty’, and it’s a fine track.

When you have a famous rock star as a parent, there’s always extra pressure on you. It doesn’t seem to be bothering Elijah Hewson, son of Bono, as he continues to release great music with the rest of the band Inhaler.

TSHA has fans in the right places. She has been tipped as one to watch by NME, Mixmag, Billboard, DJ Mag and BBC Radio 1’s Pete Tong! Not bad. The London based producer has released a great track with Gabrielle Aplin, which we love!

That’s it for another month. You can keep up to date with our playlist additions on our Spotify playlist here. Or follow us on Twitter @kvhstudiosmusic.

The Advantages of Podcasts for your Business

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In recent years, the popularity of podcasts has continued to grow, attracting millions of listeners worldwide. The great thing is, podcasts are diverse and can be accessed ever so easily. For that extra bit of inspiration and motivation whilst you exercise, entertainment whilst you work or just to take a moment to relax, there is so much opportunity to listen.

It’s also clear to see why so many businesses are jumping on the bandwagon and sharing in the mediums ever-growing success, by including it in their marketing strategies.

Described by some as a converged medium (bringing together audio and the web), podcasts can impact a business in a variety of positive ways, but what are some of these advantages?

Growth – Businesses using podcasts are able to reach new and existing audiences by helping build a familiarity between the client and the company. Once people start to show interest, the power of ‘word of mouth’ plays a pivotal role in helping them grow.

Accessibility – In a world where we demand easily accessible, quick-fire information, podcasts suit the needs of an environment wherever you are.

Brand Awareness – Podcasts are also a great way to share expertise of your business. We all want information to be reliable, unbiased and balanced. That’s the beauty of a podcast, it helps to connect your brand with the audience building an effective relationship with engaging, interesting content.

Influence – According to Acast, 76% of UK podcast listeners have followed up on an ad or sponsored message they heard in a show, with 37% saying an ad had led them to seek out further information on a product, and 24% were prompted to visit a brand’s website.

Simplicity – Not only are podcasts incredibly easy to set up, but they are an engaging and interactive way to communicate with your audience.

Based in the heart of Leeds on Wellington Street, KVH Studios offer easy and affordable studio hire and audio production for the recording of your podcast with our range of high-quality, purpose-built, state of the art audio studios with a wide range of capabilities. We also have the ability to record your session remotely via phone, Skype and WhatsApp as well as ISDN, source connect and IPDTL.

You’ll have access to thousands of remote voiceover artists and audio facilities worldwide and our team of audio producers, sound engineers and creative managers will ensure your podcast project is delivered on-time, on-budget and beyond expectations.

We’ve had a number of high profile clients use our facilities to record their podcast series including, most recently, Superdrug in which we produced and managed their iTunes chart-topping 8-part series ‘The Beauty of it all’ in summer 2019, and Leeds City Council’s 2020 24 episode series ‘Leeds in Conversion’.

Want to find out more? Give us a call today on 0113 233 7800 or email production@kvhstudios.com to speak to one of our friendly consultants.

We look forward to hearing from you!

NewMusicSeptember

NEW MUSIC THIS MONTH: September 2020

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It’s that time of the month again, where KVH Studios Head of Music Nick Bewes looks back at some of the musical highlights added to our services over the last few week.

We first added the amazing Lianne Le Havas to our playlists back in 2012, while NAO made her debut 4 years later. Now, another 4 years have passed, the pair have teamed up for a brilliant single, Woman.

September saw the unexpected return of Steps with a new single What the Future Holds which is the title track of their new album out in November. There’s even a new ‘classic’ dance routine in the video.

Time for another collaboration. This time, Justin Bieber teams up with Chance the Rapper for the new single Holy, which is being billed as his ‘return to pop’. It’s a brand-new track not included on his recent album Changes.

Manchester legends New Order return with their first new music since Music Complete was released in 2015. Be A Rebel is a cracker of a single as well. It was originally planned as a release ahead of New Order’s tour this autumn, but with live shows on hold, they felt it was important to share new music with fans.

And finally, this month, two musical heavyweights have teamed up for a great duet. Keith Urban & P!nk have sold nearly 60 million albums between them, and this new single is a great song.

And there you have it for another. This is just a selection of the new music that has been added to KVH Studios playlists recently. Keep up to date with our playlist additions Spotify playlist here.

 

 

Tight Deadlines? Fast Turnaround!

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At KVH Studios, we work with clients of all shapes and sizes every single day, and have done for many years, so we understand the tight deadlines in place and the fast turnaround required on projects.

That’s the beauty of audio created by KVH Studios. Not only is audio a fast-turnaround medium in itself, compared to the likes of print or visual, but by using KVH Studios, everything is managed all under one roof.

Our highly experienced, qualified creative scriptwriters and audio technicians take care of everything from concept creation and direction through to production, editing and packaging, meaning your briefing won’t be lost to a third party and we can achieve your requirements with speed and efficiency.

We have a regular stream of clients using us to record their audio projects each week including high profile celebrities from the world of TV, sports and entertainment, business clients or for personal pleasure, all safe in the knowledge that our team will deliver their project on-time, on-budget and beyond expectations.

Our studios feature the very best in audio technology to meet any required output, whether it be a commercial radio advertisement, podcast, television voiceover or online video. And if you or your clients want to use our studios to manage the project yourselves, you’ll have the choice of a range of sizes fit for purpose, including our large production studio where we have capacity to record up to 4 people, with the option to add others into your session remotely via phone, Skype and WhatsApp as well as ISDN, source connect and IPDTL.

Want to book in your production or studio hire? Just give our friendly, helpful team a call on 0113 233 7800 or email production@kvhstudios.com for an instant quote!

In The Spotlight: Nichola Young – Account Executive

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How long have you been at KVH Studios?

I started at KVH Studios early this year in January!

What does your job involve?

Well, my job involves managing some exciting, well-known brands. You can find me writing creative scripts for their in-store radio to promote product promotions, scheduling ads, creating content for digital screens, meeting with clients, presenting content proposals and dealing with any day-to-day queries from my accounts. I also support with the marketing side of KVH Studios too, from scheduling blogs to suggesting content ideas for our social media channels.

What did you do before you worked at KVH Studios?

I graduated from University in August 2019 where I studied Marketing with Advertising. During uni, and shortly after, I worked on gaining more work experience within the industry by doing many work placements and internships, I then embarked on my search for jobs within the creative media industry which brought me here to KVH Studios.

What do you love most about what you do?

I love the creativity of it all and there’s never a day that’s the same. One day I could be scripting, the next creating content for digital signage, or proposing new content ideas for clients for their music services!

What’s your favourite memory at KVH Studios?

I’d say my first day…meeting all the wonderful folks at KVH Studios. They’re all super passionate, knowledgeable and great people to learn from in this industry.

How would you describe KVH Studios in 3 words?

Fun, dynamic and innovative.

If you could pick one, what would be your favourite music track?

My music taste is very varied but I’m gonna go with ‘Dave – Location’ just because it shouts summer vibes!

What do you like to do when you’re not at KVH Studios?

I enjoy gym’ing, netflix’ing, hosting games night with the boyfriend for friends and when I can, taking a weekend trip up to North Wales to see my family!

 

colleague

Colleague Morale is Key to your Business

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In the retail environment, your colleagues in-store are the most important aspect of your brand. They have the power to leave a lasting impression on your customers and can often be the deciding factor in whether a customer has a bad experience or a fantastic one. Therefore, keeping your store colleagues motivated is fundamental to your business. If these guys look happy to be there, customers will feel happy being there.

An ideal way to create a positive, inspiring and productive work environment is by playing music. In a study by ‘PPL and PRS for Music’, they discovered 77% of small businesses found ‘music improved the morale in the workplace stating that high morale leads to greater productivity, making music an effective and beneficial addition.’  The positive impact of music and the way it makes people feel led to ‘75% of respondents in the study saying music in the background released tension and prevented awkward silences from occurring’.

Psychologist Dr Vicky Williamson also said: “A completely silent work environment can lack stimulation, interest and, for many people, a dynamic and creative source of energy.” She continued, “Music provides an effective and adaptable tool for bringing a sense of pleasure and relaxation to the work environment, thereby promoting a positive attitude, higher job satisfaction and boosting a sense of brand identity and loyalty.”

So it’s clear that music is a great addition for your stores to support your colleagues in their work, but not just any music of course. To make the most of the benefits, it’s important the music is profiled to your colleagues (and customers) and the time of day, plus the correct licensing in place.

But that’s not something you need to worry about. The music profilers and producers at KVH Studios have the knowledge, experience, expertise and passion to create the most appropriate sound profile for your business, utilising the very best quality tracks, plus provide you with all the advice and support you need around music licensing.

We have the full choice of music available, from commercial copyright music through to unlicensed emerging artists, allowing our customers to select the right service for their budget. Due to the vast improvements we have made to our non-copyright music catalogue regards choice and quality, many of our clients have switched to this type of music or partnered with us for this reason, enabling them to reduce costs by eliminating licence fees.

Whichever direction you take in terms of licensing, you can guarantee that the music we select for your business will create a positive and uplifting atmosphere in your stores that both colleagues and customers will enjoy, and you as a business will reap many benefits from.

To find out more on how we can help you improve colleague morale and motivation, give us a call today on 0113 233 7800 or drop us an email at info@kvhstudios.com.

The Range

WELCOME TO KVH STUDIOS: The Range

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KVH Studios are excited to announce we are now providing in-store radio to The Range, across their full estate of stores in the UK and Republic of Ireland.

From opening their first store in 1989, on Billacombe Road, Plymouth, The Range is now the fastest growing retailer in the UK. With over 175 stores nationwide, they stock more than 65,000 products across 16 different departments, from Homewares and Furniture to DIY and Art Supplies. Their ethos has always been to bring their customers great quality products at the most competitive prices, drawing together everything you need for a beautiful home.

The brand was looking for a new in-store radio supplier with a better quality and choice of music and the ability to consolidate suppliers through management of their in-store creative advertising as part of the service. In addition to this, they required a more creative/strategic approach to their audio marketing led by their provider.

KVH Studios were successful in demonstrating our ability to meet these requirements, plus more, through free trialing of our service in selected stores. Following this, we rolled out the KVH Media Player to each of their stores via remote installation for ease and efficiency, plus ensuring no costs were incurred in transitioning suppliers.

We provide customer profiled music and creative messaging, including branding and advertising, to The Range in line with their marketing strategy and are thrilled to be working with them as an extension of their marketing team. We look forward to supporting them with their objectives through the power of in-store radio and developing the service as the brand progresses.

To find out more about our bespoke music and messaging services, including how you can save money on licensing costs with non-copyright music, give one of our creative consultants a call on 0113 233 7800 today or email info@kvhstudios.com. 

 

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