One size doesn’t fit all. That’s why we’ve created bespoke software to allow for personalised and relevant content for every viewer
The content on your digital signage service can be tailored by type, region or right down to individual site level giving you full flexibility on the reach and effectiveness of your service. So, whether you have specific products or services in some of your sites, or you have a specific customer demographic at certain locations, your dedicated creative team can create and schedule your content to align with this, ensuring maximum engagement. It also allows your retailers to feature content relevant to their environment giving them full control.
It’s not just about different sites. Demographic and customer missions change based on the time, day, and season, so your digital signage service needs to adapt to this change. By day parting your content throughout the day you can ensure a more effective, tactical advertising strategy that is continually relevant. For example, for a convenience store, breakfast offers may be advertised in the morning whilst dinner for tonight ideas may feature around the 5-7pm rush. And with menu boards, your digital signage can change to align with the type of food and drink you’re serving throughout the day.
For more important occasions, such as a particular event or key peak shopping periods, a more varied approach is required and your service can showcase different types of content to suit, such as video at the weekend and animation through the week. Our players also have the ability to broadcast live television to ensure customers are kept up to date with live news or a specific televised event, all of which can be displayed within a bespoke branded design.
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