VISUAL CONTENT
When it come to visual, the creative possibilities are endless…
Digital signage will bring your in-store marketing to life with flexible, dynamic, and attention-grabbing content that can change automatically based on a variety of factors. Here’s a taster of some of the options to get you started…
Animation
Let us create dynamic content, using existing marketing assets to draw attention to your products/offers and ensure consistency with other media such as leaflets and in-store POS. Movement gains attention and people are ‘used to’ watching screens, so let us create dynamic content – using your existing marketing assets – that will make a lasting, visual impression on your captive in store audience. Our engaging screens can provoke impulse purchases, ensure consistency with other media (such as leaflets and POS), and align to your in-store radio, creating an amplifying effect for key promotions and campaigns that appeal to the key senses of sight and sound.
Video
Whether you have existing video created in-house for online or TV or you require our video production team to create specific content for in-store, our visual player can manage and adapt video to be shown full screen or as part of a wrapped, branded design allowing you to feature other content at the same time. Vision is our most dominant sense so bring theatre into your sites and continue the customer journey by broadcasting your video marketing at the point of purchase.
Live Television
For locations that typically have increased dwell time, such as restaurants and waiting areas, broadcasting live television is a popular option to provide familiarity and up-to-date national content such as news. Our creative team can set up a design that allows you to ‘wrap’ your live TV broadcasts with bespoke content such as branding and advertising, plus widgets relevant to your customers including time, date, weather and traffic reports. With no fixed designs and flexibility around style and inclusions, you have complete control over what you want to showcase on your media screens. And it doesn’t have to be the same feed all day long, content can be day-parted or changed for key events, and personalised content can be individual to each site.