Radio Audio Week 2019 – Get to Know the Jargon…

By 8th May 2019Uncategorised

Next week is ‘Radio Audio Week’ – a cross-industry initiative celebrating the best of UK radio and audio. So with this in mind, here at KVH Studios we thought we’d share some information around the jargon used in the industry for those of you that wonder what certain terms mean. Why? Because we’re experts in all sorts of radio and audio production; from radio distribution to advert creation, ISDN and radio days…

Advert Creation
It’s easy to turn on a microphone and record a voiceover artist, but unless you have the right expertise or creative flair you can never be sure you’re getting the best out of your audio. It’s important that you talk with your creative consultant and producer to be clear about your needs, aims and ideas for your advert. They’re the experts in the field and can help you right from day one; coming up with initial ideas to polishing the finished product they’ll make sure it’s the best it can be!

ISDN works similar to a phone call, except the quality of sound is just as clear as if the person was sat in the studio using the microphone there. There’s different levels of IDSN quality too, and depending on the requirements of the client we can cater for almost all lines.

Radio Day
A radio day is when a voiceover or interviewee comes to visit us at our studios to talk to a list of different people; mainly this includes interviews with radio stations across the country. By the use of ISDN it means voiceovers don’t have to travel to every station to record, as it sounds just as good as if they were there. This is a great option for clients who need a voiceover but don’t have the time to get them to their own studios.

A podcast is typically an episodic services of digital audio files that a listener can stream or download to listen to. They will have a specific theme, topic or objective and take the form of a conversation/interview/story. KVH Studios have the facilities to record such audio due to the space and equipment featured in our main production studio plus the expertise in uploading and managing podcast through Acast, iTunes and Spotify.

Producers don’t just stop when the mic goes off – post production includes anything from cutting the audio down to the creation of a full radio advertisement to adding a specifically created music bed and sound effects. Our team has a wide range of editing options to bring voices to life and post-production can make a huge difference to the effectiveness of your production.

Radio Distribution
As well as coming up with the ideas and creating adverts, it’s important for studios to build a relationship with local and national radio stations to ensure a smooth distribution process. Although a client has to book the space themselves, the finished audio can be sent to stations directly from the studios – making it nice and easy for our clients!

KVH Studios cater for all kind of clients, from what we’ve mentioned here to many more. If you have any questions about any of our services, including bespoke audio solutions for business, please don’t hesitate to get in touch with us on: 0113 233 7800 or drop us an email at

Don’t forget to follow us on Twitter and Instagram (@kvhstudios) or like us on Facebook (/kvhstudios) and if you’d like to know more about Radio Audio Week, visit

KVH Studios

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