Monthly Archives

September 2019

NEW MUSIC THIS MONTH: September 2019

By | In store radio, Music | No Comments

Welcome to the first NEW MUSIC THIS MONTH blog post where each month we will look back at some of the new tracks that have been added to the KVH Studios playlists. Every week we receive an abundance of new music releases from record labels, PR firms and pluggers, all after a spot on our lists. Some will succeed, some won’t!

One of the most talked about songs we’ve added this month is the collaboration between Ariana Grande, Miley Cyrus and Lana Del Rey form the new Charlie’s Angels movie.

Far Out Magazine described Inhaler as ‘a delightful amalgamation of neat guitar and synth-infused pop riffs’ and that sound is evident on their brilliant new single ‘Ice Cream Sundae’.

All our music services are tailored to each client’s individual needs. Some want nothing but the big songs from the charts, while other clients want something a little different, more forward thinking. With that in mind, this track from electronic artist Gidon Schocken covering Nelly Furtado’s ‘Say It Right’ worked perfectly.

The Big Moon received a lot of plaudits for their debut album ‘Love in the 4th Dimension’ and now they are back with a great new single – ‘Your Light’.

And finally this month, one of our clients hosted a Country music event, so we created a bespoke playlist of tracks featuring some of the acts, like Twinnie, that were on the line up, to play during the 3 day event.

Don’t forget to check back weekly to see the latest from KVH Studios!

Music profiler

IN THE SPOTLIGHT: Matt Moore – Music Profiler

By | Audio Production, Music, Music producer, Team | No Comments

How long have you been at KVH Studios?

7 years as a Music Profiler and Producer

What does your job involve?

It’s my job to meet our new and potential clients and understand their music and audio content needs as a business. I use the information provided to me to devise a music profile which outlines which styles would work best for their environment and customer base to provide the perfect brand experience. I’m also an audio producer/sound designer, and play an active role in supporting our experienced production team in creating the rich and immersive sound that we pride ourselves on.

What did you do before you worked at KVH Studios?

I worked as an audio producer within commercial radio for over a decade, producing audio branding for several radio stations on a local, regional and national level

What do you love most about what you do?

Everyday is different and I love challenging myself to help deliver the most engaging and relevant services for our client

What’s your favourite memory at KVH Studios?

I’m a massive music fan, so when we get to record acoustic sessions by artists, it’s always great fun. One that stands out in particular is when ‘The Shires‘ visited our studios

How would you describe KVH Studios in 3 words?

Fun, Forward-Thinking

If you could pick one, what would be your favourite music track?

Wow! This won’t be easy as there’s so many old and new tracks that move me in different ways. The one I’m going to pick is ‘As’ by Stevie Wonder

What do you like to do when you’re not at KVH Studios?

I’m a music producer in my spare time. I produce electronic music under the alias ‘Blakk Habit’ and have had my music broadcast on BBC Radio 1, 1Xtra and 6 Music, to mention a few. I also compose for television and film. My productions have cropped up in shows on ITV, BBC, Channel 4 and 5!

 

production

Bet You Didn’t Know We Did That!

By | Audio Production, Commercial radio, In store radio, Podcasts, Radio Advertising, Studio Hire | No Comments
At KVH Studios, we do so much more than just in-store radio. In fact, that’s just the beginning!

From audio production to digital signage, check out just a few other things we do for our clients…

  • Scripting, production and distribution of advertising for commercial radio
  • Digital signage, animation and video production plus visual installation
  • On-hold messaging with licensing support
  • Conference music and audio
  • Outdoor presenter and music broadcasts for events, conferences and exhibitions
  • PA system hire
  • Training recording, editing and provision
  • Television/visual voiceovers and music with licensing support
  • Website streams and audio
  • Podcast creation, recording, editing and packaging inclusive of sonic branding and advertising
  • Podcast hosting management and reporting
  • Music licensing advice, support and management
  • PA system (amplifier and speakers) installation and maintenance
  • Purpose-built, high level broadcast quality audio studios for hire

And much more! So if you’re looking for an audio and visual supplier that can provide you with even more than your in-store radio and allow you to reduce your supply chain, the KVH Studios team are ready to help! Give us a call today on 0113 233 7800 to speak to one of our creative consultants.

 

music

How Can In-Store Experience Be Improved with Music?

By | In store radio, Music, Music producer, Team | No Comments

How can music earn you the loyalty of a customer, make them feel connected with your brand, and like they belong in your stores?

Retailers have known that in-store music affects shopper behaviour since the 1960’s, when some of the first studies into “shopping atmospheres” and the impact of sensory cues on customers were published. But our understanding of the real impact of in-store music continues to evolve to this day.

Shoppers can be affected (positively or negatively) by the tempo, volume, genre and tone of the music played in stores; setting the right mood with customers, encouraging them to linger for longer in store etc.

But retailers are increasingly finding that their music selections are perceived as a strong statement of branding, rather than just something pleasant playing in the background.

Survey data shows that millennial audiences are less likely to perceive music played in a commercial setting as artist “sell outs” and they’re more likely to see music as a deliberate identity choice made by a brand (or by that brand’s customers).

Giving brands a voice

The KVH Studios music team have designed, built and developed the musical identity and perfect sound for hundreds of brands over the years. So, who better to ask about how to create the sound of a brand than our experts, Head of Music, Nick Bewes, and Music Profiler, Matt Moore…

How do you know what a brand should sound like?

There are quite a lot of factors that we take into consideration when putting together a music policy for a client, the key ones being:

  • Core Values/brand strategy – What does the clients brand stand for? Are they built on rich heritage? Or are they spearheading a cutting-edge new proposition in their marketplace? This greatly impacts on how we would approach the musical identity.
  • Target Audience – Who do they primarily want to talk to? How are they currently talking to them? When are they most likely to be in store? We would always strive for the core listeners, both customer and colleagues, without alienating people who fall outside of this demographic. It’s a fine balance!

What’s the process for building a bespoke audio atmosphere for their stores?

We work with our clients to understand all of their brand and listener information as outlined above and then we can set about using our years of music and audio expertise in order to translate this into an effective audio service for that brand. The beauty of us working the way we do is that we approach every service differently and tailor it to the client’s specific needs. No two services are built in the same way and everything is from scratch.

Is music really that important? Can’t shops just play what’s popular? Or play a radio station?

It really is that important! Imagine your favourite scene from your favourite film. Every single piece of music is painstakingly recorded, designed and curated to elicit the exact range of emotions from you that the director wants you to feel. That same film scene without the sound would be like trying to drive a car without wheels or an engine! It wouldn’t work very well!

The same applies to retail and commercial environments. The music and audio is an extension of the brand experience that plays on the senses as much as all of the visual communication that you encounter in-store. If we’ve done our job right, it should blend in seamlessly with the rest of the branding.

On a much more practical level, we screen all of our music to make sure that it is right for the environment. We listen to all lyrics for profanities as well as contextual references. Simply playing the radio carries no guarantees that it will be right for your listeners and your stores. You want all your listeners to have an enjoyable, comfortable and motivational experience in store which, for customers, leads to increased dwell time and more spend, and for your colleagues, an effect on their positivity, which will spill into their interactions with customers.

What’re some of your favourite examples of brands using music well?

McDonald’s changed the game in 2003 when they launched the ‘I’m Lovin’ it’ campaign with a jingle performed by none other than Justin Timberlake. This was quickly upgraded to a full 3-minute, 42 second song, performed by Timberlake and produced by the Neptunes. This was the first time we were introduced to the new McDonald’s sonic logo which is still in existence today! After the popularity of the song faded, we were so familiar with the sonic logo, that it didn’t matter whether we heard it whistled, on sleigh bells or on pan pipes! We instantly associated those 5 notes with McDonald’s. Surely that campaign was worth its weight in gold(en arches!).

If you’re interested in speaking to one of our music consultants about creating a sound for your brand, whether that’s through in-store music, podcasts or sonic logos, give us a call on 0113 233 7800.

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