In recent years, the popularity of podcasts has continued to grow, attracting millions of listeners worldwide. The great thing is, podcasts are diverse and can be accessed ever so easily. For that extra bit of inspiration and motivation whilst you exercise, entertainment whilst you work or just to take a moment to relax, there is so much opportunity to listen.
It’s also clear to see why so many businesses are jumping on the bandwagon and sharing in the mediums ever-growing success, by including it in their marketing strategies.
Described by some as a converged medium (bringing together audio and the web), podcasts can impact a business in a variety of positive ways, but what are some of these advantages?
Growth – Businesses using podcasts are able to reach new and existing audiences by helping build a familiarity between the client and the company. Once people start to show interest, the power of ‘word of mouth’ plays a pivotal role in helping them grow.
Accessibility – In a world where we demand easily accessible, quick-fire information, podcasts suit the needs of an environment wherever you are.
Brand Awareness – Podcasts are also a great way to share expertise of your business. We all want information to be reliable, unbiased and balanced. That’s the beauty of a podcast, it helps to connect your brand with the audience building an effective relationship with engaging, interesting content.
Influence – According to Acast, 76% of UK podcast listeners have followed up on an ad or sponsored message they heard in a show, with 37% saying an ad had led them to seek out further information on a product, and 24% were prompted to visit a brand’s website.
Simplicity – Not only are podcasts incredibly easy to set up, but they are an engaging and interactive way to communicate with your audience.
Based in the heart of Leeds on Wellington Street, KVH Studios offer easy and affordable studio hire and audio production for the recording of your podcast with our range of high-quality, purpose-built, state of the art audio studios with a wide range of capabilities. We also have the ability to record your session remotely via phone, Skype and WhatsApp as well as ISDN, source connect and IPDTL.
You’ll have access to thousands of remote voiceover artists and audio facilities worldwide and our team of audio producers, sound engineers and creative managers will ensure your podcast project is delivered on-time, on-budget and beyond expectations.
We’ve had a number of high profile clients use our facilities to record their podcast series including, most recently, Superdrug in which we produced and managed their iTunes chart-topping 8-part series ‘The Beauty of it all’ in summer 2019, and Leeds City Council’s 2020 24 episode series ‘Leeds in Conversion’.
Want to find out more? Give us a call today on 0113 233 7800 or email firstname.lastname@example.org to speak to one of our friendly consultants.
We look forward to hearing from you!