2021 round up

By 17th January 2022In store radio

What a year we’ve had and 2021 has certainly been a busy one at KVH Studios! From new product development to new clients, award wins to getting out on the road again, lots has been happening and we thought we’d share our top 10 stories from our quarterly newsletters so you can get a taste of what KVH Studios is all about and the exciting services we offer to retail, hospitality and many more sectors…

Our brand-new dual media player is now available!

Not only have we upgraded our audio only player this year to a smaller, more compact device that has higher speed and more storage, but we’ve also developed our hardware to broadcast both audio AND visual! This is great news for our dual service clients, old and new, as it eliminates the high cost of our previous visual player and reduces the amount of hardware required for the services. Our dual player can fit in the palm of your hand and can easily be self-installed so is a huge improvement in the technology we provide. If you’re toying with the idea of a full audio-visual system, check out the services we provide and get in touch to find out more!

Award-winning production team

We’re so proud to say that our awards are really mounting up now with another couple of wins under our belt in 2021. This summer we won a One Voice Conference Award once again, this time for our Pancake Day advertisement for SPAR Radio and in October we won another VOX award for Best Retail Commercial for our Nisa King Pot Noodles advertisement. Our team of producers and scriptwriters continue to knock it out of the park with their creative and it’s so great to be recognised for all the hard work that is put into making our services sound the very best they can be and ensure our advertising is engaging and effective for our clients.

In-store radio launched into Vivo stores!

We continue to be the ‘go to’ supplier of in-store media for the convenience sector as we rolled out our radio services to Northern Ireland brand, Vivo this year. Offering fresh/frozen goods in a modern store layout, 35 stores have been installed so far from their 100-site estate including VivoXtra and Vivo Essentials. The service includes copyright music and creative advertising from a Northern Irish voiceover.

Extrawurst arrives in the UK!

For the last few months of the year, our design team have been working hard on creating brand new menu board and digital signage designs and animations for Extrawurst UK, with the first site opening in Merry Hill Shopping Centre in late December. The Extrawurst brand is well known in its country of origin Germany, and many other countries across the world, for its delicious bratwurst based, food-on-the-go meals but is a brand new launch for the UK. Everything was created from scratch and we worked hard alongside their marketing team to bring the brand to life through on-site visuals. We’re excited for the next new site opening soon!

Great British sounds launch across Harry Ramsden’s and Deep Blue Restaurants

This summer we’ve had the joy of working with iconic brands Harry Ramsden’s and Deep Blue Restaurants to create two unique channels of Great British classic tunes to support in the aesthetics, history, and mindset of the customer to deliver an enjoyable dining experience. In a short rollout, we provided each site with either just a player to connect to an existing music system or full sound system including amplifier and speakers, dependent on the requirements, as they returned to business and look for a more cost-effective, high-quality music service. Oh we do like to be beside the seaside!

Rollout across Kwik Fit and Tyre Pros estate complete!

Through an audio trial at six centres in 2020 comparing our services against other suppliers, leading automotive servicing and repair company, Kwik Fit, recognised the many benefits that own brand radio can bring to the centre environment and how KVH Studios can provide the best quality and service in the field. The service creates a welcoming and positive atmosphere for both customers, to enhance their in-centre experience, and staff, to motivate them in their working day, plus improves lead generation through awareness of the products and services available. KVH Studios were delighted to have been chosen as their preferred supplier following this tender process.

The brand-new service features entertaining and informative shows presented by four well-known presenters, seven days a week across all 700+ centres, plus creative advertising to inform and advise customers. All this is combined with an upbeat, vibrant mix of music tracks spanning the decades to appeal to a wide demographic and tailored to customer footfall.

As this is a brand-new service for Kwik Fit, the KVH Studios engineering team installed full audio kit including amplifiers, speakers, volume controls and KVH Media Players across the centre network. This digital delivery allows the client to take advantage of the agile and flexible capabilities offered such as centre-specific, day-parted, and weather-activated advertising.

The rollout was successfully completed in November and it’s a pleasure to be working with an exciting new client.

Andy Lane, Kwik Fit Marketing Director, said: “We were delighted with the results of the trial we carried out with KVH Studios. We could see clear benefits in the response from customers and from our centre employees. As a result, we are looking forward to seeing the impact following the full national rollout. We believe that KVH Studios has created a channel that will complement our existing communications and strengthen the relationship our customers have with the Kwik Fit brands.”

Taking Superdrug Live on the road again!

After skipping a year because of that rubbish thing that happened, we were so pleased to hear that the Superdrug Supplier Conference would be back in October. It was time yet again to pack up the big pink phone box and showcase Superdrug Live in-store radio to suppliers. The team shared how brands can benefit from advertising on live radio and how the service provides ‘That Superdrug Feeling!’. We can’t wait to hopefully get out on the road again this year to more events with our clients.

SPAR RDCs make the non-copyright switch!

As our non-copyright music database continues to improve in quality, variety and choice, long-standing and new clients are drawn towards the cost savings our music selection can bring without compromise. Many clients have made the switch in recent years with positive feedback from store staff including Topps Tiles and House of Fraser. And most recently this summer, AFBlakemore, part of SPAR UK, asked us to transfer their company-owned stores across to the SPAR Radio royalty free channel. If you’re interested in reducing or eliminating license fees for part of or your full estate, get in touch to find out more about our non-copyright solution and receive a free demo.

Moto Rugby opens with our digital signage package

Our digital signage solutions come in all shapes and sizes to fit a wide range of environments and purposes. Not only do we retrofit sites, but we also work with clients to develop new solutions throughout new builds.

In 2018, long-standing client Moto asked us to provide them with an audio-visual package for a new site they were planning to open. They were looking for a state-of-the-art, digital display solution that incorporated both a large screen video wall and individual menu screens for each of their concessions.

The entire process required close planning and development with a number of different teams within Moto, including close collaboration with builders, architects and developers.

Our digital solution provides live BBC news, real-time traffic and weather information, automated day-parted visual menus, and the opportunity for third-party and external advertising with all scheduling and licensing managed by KVH Studios. In addition, we implemented a digital audio system as an extension of the service we offer across the estate.

The new £40m Moto site at Rugby finally opened in May of 2021 following delays due to Covid-19 and it looks fantastic. KVH Studios is so proud to be a part of this fantastic new development and so glad to hear our client is impressed and pleased with the results.

A superstar service for a superstore launch

Across 2021, we have developed our digital signage services even further, and in the last few months, we have been working with our long-term client Barnardo’s on digital signage for their new superstore which opened in Coventry in October. It’s the first of its kind and is their biggest store in the UK so was a great opportunity to launch new in-store media. Not only did KVH Studios work with them to install and showcase video content but we also developed a touch screen tablet solution for customers to be able to donate, shop the eBay store, apply to be a volunteer and much more whilst in store. We’re so pleased to have been able to support our client in this new venture and look forward to providing our interactive digital signage services to more clients in 2022.

KVH Studios

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