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Returning to Retail

By | In store radio, retail | No Comments

Today is the day our friends in the retail industry have been patiently waiting for, as non-essential shops finally re-open. And of course, it’s not just the staff that are excited, customers can’t wait to get back to enjoying the in-store shopping experience again. Nothing compares to browsing around your favourite store or having a shopping day with friends. And let’s face it, it’s another step closer to normality and a chance to wear something other than joggers!

At KVH Studios we want to help businesses make that switch from online to In-Store as smooth as possible.

After spending so much time in a lockdown, it is understandable that the public may feel a bit uneasy going back into a communal setting. Be empathetic! The transition will be challenging for everyone, and as businesses it is our duty to try to reduce stress for people as much as we can.

In-Store Music

Did you know listening to music can be a tremendous stress relief? Studies show it can reduce stress levels by up to 65%, relaxing the mind and body. At KVH Studios, we provide In-Store music services curated bespoke to your individual brand, target audience and values, from our ever-growing music database of fully licensed copyright, sound-a-like covers and non-copyright/royalty-free tracks.

Whether you are looking at copyright music for customers to experience that instant familiarity of current tracks and iconic anthems of the past, or non-copyright music to help save on licence fees, KVH Studios will work with your team to create a music profile that will put your customers at ease whilst they shop.

Keep in mind that the right song can change a person’s mood in a matter of minutes, it’s so easy to improve customer’s emotional state. If you can make a happy customer; why wouldn’t you? If someone is in low spirits, chances are they won’t spend as long in the store, or make purchases. Creating an atmosphere that is comfortable will elevate a person’s shopping experience with you and in turn increase chances of them making a purchase and returning. Music is a collective experience that makes you feel ‘together,’ overcoming the physical separation. At this time, we should be trying to help people feel less isolated after so long in quarantine, let KVH Studios help your business do that.

Not only that, but we understand it has been a tough year for retail businesses. With our ‘full In-Store music package,’ we’ll not only make sure you are fully licensed but also that you’re paying the right amount. We do this by looking at factors such as venue, size and how the music is broadcast. Our full package includes consultancy, programming, licensing, delivery, installation and aftercare. However, each of these are optional and in turn adaptable to your budget, keeping your costs as low as we can!

Tailor your Playlist

At KVH Studios, our comprehensive brand profiling creates a unique ‘sound palette’; a concise audio representation of your retail brand but broad enough in scale to flex and change throughout the day reflecting customer footfall, in-store energy, and elicit the desired listener reaction whilst browsing.

retail

Many people are just drained of energy- which is expected! We have been in and out of lockdowns and isolations for over a year now, actually having some form of social interaction again is bound to cause fatigue. Adapt your music to fit the mood. We can add some more upbeat tracks to your playlist to hopefully put a spring in people’s steps or at least have them tapping their foot in the queue. It’s also important to day part your service to match the mood of the time of day, such as chilled tunes in the morning, or in busy periods to create the perfect relaxing atmosphere for impatient customers. Maybe have more cheery bops during slow hours to up staff morale.

Our music profilers have the knowledge and experience on what works dependent on such factors as the type of store/products, average dwell time and location, so let them do all the hard work to ensure the music is spot on at all times.

In-Store Messaging

Where appropriate, we can intersperse your music with content to promote products, offers and services, along with short branding messages to reinforce the values and support that your brand stands for.

Coronavirus has definitely impacted our lives greatly, and with retail re-opening, social distancing will still be in place. COVID-19 rules seem to be changing all the time and sometimes it is difficult to keep up with what’s allowed and what is not. If you sometimes get confused, think about how the general public feel!

The government have asked companies to make announcements reminding people to follow social distancing advice and clean their hands regularly. This is so easy to do with audio. With your own in-store radio service provided by KVH Studios, we can script, record and schedule messaging informing your customers and staff on how to stay safe. And with everything created in-house from our purpose-built studios, your announcements can be updated quickly should rules change.

We’re certain your customers will appreciate it, and with our team of technically skilled creatives, your playlist will be suitable for all audiences. Get in touch with us today to discuss further!

New music

NEW MUSIC THIS MONTH: March 2021

By | Music | No Comments

Music and sunshine, a perfect combination! Spring is making an appearance and there’s nothing like some new music to accompany those garden get togethers we’re finally allowed to have! So let’s take a look at some of the new tracks added to the KVH Studios in-store music services this March from our very own Head of Music, Nick Bewes…

As far as I’m concerned, the song of the month was the amazing new single featuring Bruno Mars and Anderson .Paak for their new venture Silk Sonic. The single ‘Leave The Door Open’ is just superb. It could be from the good old days of classic Motown. The video is a classy affair too.

Next up is the new single from one of our favourites here at KVH Studios, the amazing Joe Turner. He has returned with the superb ‘Too Much’. Oh, this is so good.

Someone else who we’ve been fans of for a while is No Rome. We’ve playlisted a few of his tracks and this time he’s teamed up with Charli XCX and The 1975 for the pop monster ‘Spinning’.

Mimi Webb might be a new name to some, but she’s one to keep an eye on. Rising to prominence last year when her songs were used on videos on TikTok. Now her latest single Good Without is out and it’s great.

Wolf Alice are back, and what a return. Their first single from their new album, ‘The Last Man on Earth’ is very different from what they have done previously, but it’s amazing. As is this stunning performance for Jools Holland’s Later on BBC 2.

This is just a small selection of the music that we’ve added over the last few weeks, you can keep up to date with our playlist additions by following us on Twitter @kvhstudiosmusic.

New Music 2021

NEW MUSIC THIS MONTH: January 2021

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KVH Studios Head of Music, Nick Bewes, is here for the first look back at some of the new music of 2021 that has been added to KVH Studios playlist in January.

There’s only one place to start and that is with the record-breaking ‘Driver’s License’ by Olivia Rodrigo. This song has become the fastest song in history to reach 200 million Spotify streams, it also holds the record for most Spotify streams in a single week, with over 80 million streams. And if that wasn’t enough, it also holds the record for most streams achieved in a single day for a non-holiday single, achieving almost 14 million streams on January 15th. Oh, and it’s been number one in the UK, USA, Australia, Austria, Belgium, Canada, Denmark, Finland, Greece, the Netherlands, New Zealand, Norway, Ireland, Singapore and Sweden. Not bad!

The Foo Fighters continue to tease their new album ‘Medicine at Midnight’ with another great single. ‘Waiting for a War’ is a more traditional Foo’s track than first single ‘Shame Shame’. And as a massive fan of the band, I’m looking forward to hearing the new album.

Another album I’m looking forward to is the third from the brilliant Royal Blood. We first playlisted the band back in 2013 and the progression in their sound is amazing to hear. The title track of the new album ‘Typhoons’ is the second taster, and it’s so good!

Let’s step away from rock for a moment with the latest release from Anne-Marie. She has teamed up with YouTuber, internet personality, rapper, singer, actor, and boxer KSI and producers Digital Farm Animals for her biggest hit so far, ‘Don’t Play’.

And finally, January saw the return of Kings of Leon with ‘The Bandit’. Taken from their first album in 4 years ‘When You See Yourself’, it’s good to hear the band on fine form.

And there you have it, a great first month of new music for 2021. You can keep up to date with our playlist additions by following us on Twitter @kvhstudiosmusic and our Spotify playlist here.

Christmas

NEW MUSIC THIS MONTH: December 2020

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It’s the most wonderful time of the year! It’s beginning to sound a lot like Christmas! Do you wish it could be Christmas every day? And I bet you are looking back at Last Christmas knowing that this year is going to be very different…

Here at KVH Studios, we work with our client’s to make sure we are playing the right Christmas songs to match their normal playlist. There’s lots of discussion over when you should start playing Christmas songs as well. That isn’t up to us to decide, we discuss this with all of our clients months in advance so their Festive playlists start when they launch Christmas in their stores.

If their Christmas shop is open from the beginning of October, then that’s when we start programming a small selection of Christmas music, building up to 100% Christmas from the start of December. At the other end of the scale, we have some clients who don’t sell anything Christmas related but want to create a festive atmosphere for their stores so play a small selection from the beginning of December.

As well as playing the Festive favourites from yesteryear, every year the KVH Studios Music team are on the lookout for new Christmas songs. Here’s a small selection of the new Christmas tracks released in 2020…

Beverley Knight – A Christmas Wish

Kelly Clarkson and Brett Eldredge – Under the Mistletoe

Jamie Cullum – Turn on the Lights

Dolly Parton and Michael Bublé – Cuddle Up, Cozy Down Christmas

Meghan Trainor featuring Earth, Wind & Fire – Holidays

As Slade said in 1973, Merry Christmas Everybody!

New Year, New Supplier?

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With the end of 2020 fast approaching (and wow I think most of us will be glad to see the back of this year!), you’ve probably already started thinking about 2021 and what changes you might make to your marketing strategy, suppliers and where you could potentially make savings.

Maybe your in-store music contract is up for renewal in 2021 and your current supplier isn’t quite meeting the requirements and objectives you have for your brand? Are you still getting value for money? Does your supplier proactively manage your service allowing you to concentrate on other priorities? If your expectations aren’t being met, it could be the perfect time to start considering an alternative supplier…

KVH Studios are one of the leading UK suppliers of audio and visual services to the retail and hospitality industries, delivering the ‘sound of your brand’ for customers and colleagues to enjoy and interact with whilst in your sites.

Our music catalogue is extensive with over 250,000 commercially friendly, vetted tracks and the full range of choice when it comes to licensing requirements ensuring quality and quantity across the board.

KVH Studios don’t just do in-store music, customers switch to us to become their audio and visual partner managing the full media package in their commercial environment including advertising, presenters, colleague communications, training and digital signage. Plus, externally through commercial radio, podcasts and more. Bringing many benefits such as consolidation of suppliers for increased efficiency and reduced costs.

However, lower cost doesn’t mean compromise. Retailers working with KVH Studios enjoy the best quality music, audio and customer service available. We recognise we must deliver world class service, choice and support, and that continues to be our top priority.

We believe we are the best service provider in this sector based on the fantastic feedback we have received from our clients over the years. Check out some of the feedback we’ve received from our clients here. This feedback is not just regarding our attentive, agile and proactive customer service, but also how cost effective we are in comparison to their previous supplier.

So, if your contract is due for renewal this coming new year, give our friendly team a call on 0113 233 7800 or email info@kvhstudios.com to start discussing a service that works for your individual brand, meets your budget but above all, exceeds your expectations.

NEW MUSIC THIS MONTH: November 2020

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KVH Studios Head of Music, Nick Bewes, is here again for a look back at some of the new music that has been added to our in-store music services during November.

Two of the biggest female artists in music right now have teamed up for a massive tune. Miley Cyrus and Dua Lipa have released ‘Prisoner’, the latest from Miley’s new album ‘Plastic Hearts’.

November is of course Children in Need month, and this year BBC Radio 2 created a new version of the Oasis song ‘Stop Crying Your Heart Out’. The song and video feature the likes of Cher, Robbie Williams, Kylie, Bryan Adams and Clean Bandit amongst many others.

One of the most consistent artists of the last decade or so is Gregory Porter. His latest single is the brilliant ‘Mister Holland’. Gregory says that the song is about equality; “It’s about the desire for mutual respect and the desire for a young man to be treated like an average teenager.”

This month also saw the much-anticipated return of the Foo Fighters. ‘Shame Shame’ is the first track to be released from their new album and it’s a very different sound for the band. The video is also very different from what they have done in the past too.

I might be wrong, but I have a feeling that the video for Paloma Faith’s ‘Gold’ might have looked a bit different if it had been released in any other year than 2020, but what a joy it is! Video of the year!

You can keep up to date with our playlist additions by following us on Twitter @kvhstudiosmusic and our Spotify playlist here.

 

NewMusicThisMonth

NEW MUSIC THIS MONTH: October 2020

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As we head to the end of another month, it’s time to take a sly look over the shoulder at some of the new music we have added to the KVH Studios music services in October with our Head of Music, Nick Bewes.

In a year that has thrown up so many uncertainties, it’s very reassuring that when AC/DC announced their comeback, you knew what to expect. And the new single, ‘Shot in the Dark’ doesn’t disappoint. It’s classic AC/DC. There’s nothing ground-breaking about it, but we don’t want experimental from AC/DC.

Over the last 18 months or so there has been a lot of good things written about Lucia and the Best Boys. And their new single, ‘Perfectly Untrue’ shows why. Taken from their new EP ‘The State Of Things’, 2021 could be a very good year for them.

Col3trane has been described as the new Frank Ocean. We just think he’s the first Col3trane! He’s teamed up with the equally brilliant Mahalia for his latest release ‘Pretty’, and it’s a fine track.

When you have a famous rock star as a parent, there’s always extra pressure on you. It doesn’t seem to be bothering Elijah Hewson, son of Bono, as he continues to release great music with the rest of the band Inhaler.

TSHA has fans in the right places. She has been tipped as one to watch by NME, Mixmag, Billboard, DJ Mag and BBC Radio 1’s Pete Tong! Not bad. The London based producer has released a great track with Gabrielle Aplin, which we love!

That’s it for another month. You can keep up to date with our playlist additions on our Spotify playlist here. Or follow us on Twitter @kvhstudiosmusic.

The Advantages of Podcasts for your Business

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In recent years, the popularity of podcasts has continued to grow, attracting millions of listeners worldwide. The great thing is, podcasts are diverse and can be accessed ever so easily. For that extra bit of inspiration and motivation whilst you exercise, entertainment whilst you work or just to take a moment to relax, there is so much opportunity to listen.

It’s also clear to see why so many businesses are jumping on the bandwagon and sharing in the mediums ever-growing success, by including it in their marketing strategies.

Described by some as a converged medium (bringing together audio and the web), podcasts can impact a business in a variety of positive ways, but what are some of these advantages?

Growth – Businesses using podcasts are able to reach new and existing audiences by helping build a familiarity between the client and the company. Once people start to show interest, the power of ‘word of mouth’ plays a pivotal role in helping them grow.

Accessibility – In a world where we demand easily accessible, quick-fire information, podcasts suit the needs of an environment wherever you are.

Brand Awareness – Podcasts are also a great way to share expertise of your business. We all want information to be reliable, unbiased and balanced. That’s the beauty of a podcast, it helps to connect your brand with the audience building an effective relationship with engaging, interesting content.

Influence – According to Acast, 76% of UK podcast listeners have followed up on an ad or sponsored message they heard in a show, with 37% saying an ad had led them to seek out further information on a product, and 24% were prompted to visit a brand’s website.

Simplicity – Not only are podcasts incredibly easy to set up, but they are an engaging and interactive way to communicate with your audience.

Based in the heart of Leeds on Wellington Street, KVH Studios offer easy and affordable studio hire and audio production for the recording of your podcast with our range of high-quality, purpose-built, state of the art audio studios with a wide range of capabilities. We also have the ability to record your session remotely via phone, Skype and WhatsApp as well as ISDN, source connect and IPDTL.

You’ll have access to thousands of remote voiceover artists and audio facilities worldwide and our team of audio producers, sound engineers and creative managers will ensure your podcast project is delivered on-time, on-budget and beyond expectations.

We’ve had a number of high profile clients use our facilities to record their podcast series including, most recently, Superdrug in which we produced and managed their iTunes chart-topping 8-part series ‘The Beauty of it all’ in summer 2019, and Leeds City Council’s 2020 24 episode series ‘Leeds in Conversion’.

Want to find out more? Give us a call today on 0113 233 7800 or email production@kvhstudios.com to speak to one of our friendly consultants.

We look forward to hearing from you!

NewMusicSeptember

NEW MUSIC THIS MONTH: September 2020

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It’s that time of the month again, where KVH Studios Head of Music Nick Bewes looks back at some of the musical highlights added to our services over the last few week.

We first added the amazing Lianne Le Havas to our playlists back in 2012, while NAO made her debut 4 years later. Now, another 4 years have passed, the pair have teamed up for a brilliant single, Woman.

September saw the unexpected return of Steps with a new single What the Future Holds which is the title track of their new album out in November. There’s even a new ‘classic’ dance routine in the video.

Time for another collaboration. This time, Justin Bieber teams up with Chance the Rapper for the new single Holy, which is being billed as his ‘return to pop’. It’s a brand-new track not included on his recent album Changes.

Manchester legends New Order return with their first new music since Music Complete was released in 2015. Be A Rebel is a cracker of a single as well. It was originally planned as a release ahead of New Order’s tour this autumn, but with live shows on hold, they felt it was important to share new music with fans.

And finally, this month, two musical heavyweights have teamed up for a great duet. Keith Urban & P!nk have sold nearly 60 million albums between them, and this new single is a great song.

And there you have it for another. This is just a selection of the new music that has been added to KVH Studios playlists recently. Keep up to date with our playlist additions Spotify playlist here.

 

 

Tight Deadlines? Fast Turnaround!

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At KVH Studios, we work with clients of all shapes and sizes every single day, and have done for many years, so we understand the tight deadlines in place and the fast turnaround required on projects.

That’s the beauty of audio created by KVH Studios. Not only is audio a fast-turnaround medium in itself, compared to the likes of print or visual, but by using KVH Studios, everything is managed all under one roof.

Our highly experienced, qualified creative scriptwriters and audio technicians take care of everything from concept creation and direction through to production, editing and packaging, meaning your briefing won’t be lost to a third party and we can achieve your requirements with speed and efficiency.

We have a regular stream of clients using us to record their audio projects each week including high profile celebrities from the world of TV, sports and entertainment, business clients or for personal pleasure, all safe in the knowledge that our team will deliver their project on-time, on-budget and beyond expectations.

Our studios feature the very best in audio technology to meet any required output, whether it be a commercial radio advertisement, podcast, television voiceover or online video. And if you or your clients want to use our studios to manage the project yourselves, you’ll have the choice of a range of sizes fit for purpose, including our large production studio where we have capacity to record up to 4 people, with the option to add others into your session remotely via phone, Skype and WhatsApp as well as ISDN, source connect and IPDTL.

Want to book in your production or studio hire? Just give our friendly, helpful team a call on 0113 233 7800 or email production@kvhstudios.com for an instant quote!

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